10 Best Digital Marketing Courses In USA

Are you feeling overwhelmed about selecting the right Digital Marketing Courses in USA? Fret not; we’ve simplified the process for you. We’ve curated a list of the top Digital Marketing Courses in the USA. But before we delve into that, let’s understand the significance of acquiring digital marketing skills in today’s dynamic landscape.

Mastering digital marketing skills, such as content creation, data analytics, and SEO, is essential not just for promoting products within a local market but also for reaching a global audience. Proficiency in these techniques opens up avenues for better career prospects, heightened brand loyalty, cost-effective marketing, increased returns on investment, and stronger customer relationships through social media.

Now, let’s take a closer look at the statistics surrounding Digital Marketing Courses in USA.

With an immense scope of digital marketing, this industry is experiencing exponential growth in the USA, with expenditures projected to surpass $270 billion in 2023. This surge is fueled by the escalating importance of digital channels in effectively reaching and engaging consumers. When considering your options, keep in mind the potential impact that quality Digital Marketing Courses in the USA can have on your skill set and career trajectory.

Digital Marketing Statistics for the USA

Here are some key digital marketing statistics for the USA:

1. Digital Ad Spending

Anticipated to constitute more than 72% of total ad spending in the USA by 2023, digital ad spending continues to be a dominant force in the marketing landscape.

2. Mobile Advertising

As the fastest-growing digital ad format, mobile advertising is projected to command over 64% of total digital ad spending in 2023, showcasing its increasing significance.

3. Social Media Marketing

With over 85% of US adults actively using social media platforms, social media marketing remains a pervasive and influential digital marketing channel.

4. Content Marketing

Recognized as an effective strategy for attracting and engaging potential customers, content marketing is preferred by over 70% of US consumers who express a desire to learn about new products and services through content.

5. Email Marketing

Despite the evolving landscape, email marketing retains its effectiveness, with over 90% of US adults still utilizing email as a digital communication channel.

Why Should You Do a Digital Marketing Course?

1. Industry Insights

Gain valuable insights into the latest trends and strategies in the digital marketing industry to stay competitive.

2. Practical Skills Development

Acquire hands-on experience with digital marketing tools, enabling you to apply skills to real-world campaigns, a focus of Digital Marketing Courses in USA.

3. Flexibility and Remote Work

Learn techniques for remote work, allowing you to create a flexible schedule and work from anywhere, a feature emphasized in Digital Marketing Courses in USA.

4. Growing Job Opportunities

Capitalize on the increasing demand for digital marketers across various industries in the USA, a trend addressed in Digital Marketing Courses in USA.

5. Build a Strong Portfolio

Participate in real projects to build a robust portfolio and establish connections within the industry, a key aspect of Digital Marketing Courses in USA for career advancement.

Popular Digital Marketing Courses in USA

Here is an overview of the list of institutes offering digital marketing courses in USA:

• IIDE – The Digital School
• Noble Desktop
• Upgrad
• Udemy Digital Marketing Course
• ExcelR
• The Knowledge Academy
• Monarch Institute
• Mount Saint Mary’s University
• Coursera
• George Washington University

1. IIDE – The Digital School

Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. IIDE boasts of a team of experienced trainers and state-of-the-art infrastructure that ensures students receive the best possible learning experience. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Modules Covered in the Course

• Foundation
• Search Marketing
• Social Marketing
• Growth & Analytics
• Planning & Strategy
• Business Skills

Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Online Learning + Placement Assistance
Duration: 4-6 months
Fees: USD 1500-2000
Google Reviews Rating: 4.8

Verdict

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. Their newly updated digital marketing syllabus with two certifications is a great way of getting ahead of your competitors

The well-structured syllabus covers a wide range of digital marketing aspects along with AI Tools such as Chat GPT, Copy AI, and Designs AI. Personal mentoring sessions and AI mock Interviews are a plus point for students.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. Noble Desktop

Noble Desktop, a prominent education provider since 1990, specializes in design, coding, and creative career development programs. They offer cutting-edge digital marketing courses designed to equip students with the skills needed for successful campaign management. Taught by industry experts, these hands-on, project-based courses provide real-world experience. With both online and in-person options in New York City, San Francisco, and Los Angeles, Noble Desktop caters to students of all levels, offering a range of Digital Marketing Courses in USA. Whether you’re a beginner or a seasoned professional, find the right course to enhance your digital marketing skills.

Modules Covered In The Course

• Digital Marketing Strategy & Web Fundamentals
• Content Marketing Bootcamp
•  Email Marketing Bootcamp
• SEO Bootcamp
• Google Ads Bootcamp
• Google Analytics Bootcamp
• Instagram Marketing Bootcamp
•  Facebook Marketing Bootcamp
•  LinkedIn Marketing Bootcamp
•  YouTube Marketing
•  Social Media Content Marketing: Blogs & Twitter
• TikTok Marketing (6 Hours)
• Streaming for Social Media
•  Social Media Industry & Portfolio

Course Name: Digital Marketing Certificate
Type of Course: Online
Duration: 120 hours
Fees:USD 3,995
Google Reviews Rating: 4.4

Verdict

Noble Desktop garners acclaim from course review providers for its top-rated Digital Marketing Certificate program in the USA. Under the guidance of professionals like Nicole McCullum, the course’s comprehensive curriculum and hands-on learning deliver valuable skills.

Despite the pros of a flexible schedule and affordable tuition, some note cost and time commitment as cons, making it an essential consideration for those exploring Digital Marketing Courses in the USA.

Contact Details

Phone No: (212) 226-4149
Email ID: corporate@nobledesktop.com
Website: https://www.nobledesktop.com/
Address: 185 Madison Avenue, 3rd Floor, New York, NY 10016

3. Upgrad 

UpGrad, a renowned name in global higher education, presents certificate courses and degrees in digital marketing among its offerings in IT, accounting, and management. With a commitment to upskilling students and professionals, this program provides a comprehensive education and career development opportunity in Digital Marketing Courses in the USA. Participants gain expertise in various digital marketing topics, including SEO, SMM, and more, enhancing their skills for success in the dynamic field.

Modules Covered In The Course

• Digital Marketing Landscape
• Digital Channels Deep Dive – I
• Digital Channels Deep Dive – II
• Marketing Analytics and Integrated Strategy
• Capstone Project and e-Commerce Bootcamp
• Specialization in Branding and Communications
• Specialization in Marketing Analytics
• Specialization in Social Media and Content Marketing
• Specialization in Marketing Communications (Focus on PR)

Course Name: Advanced Certificate in Digital Marketing and Communication
Type of Course: Online Pre-recorded
Duration: 5 months core plus 6 weeks specialization
Fees: USD 1,155
Google Reviews Rating: 4.8

Verdict

Enrolling in this comprehensive course provides a unique chance to benefit from the expertise of an institution that has empowered over 2,000,000 students globally. With a distinguished roster of 2000+ qualified trainers and a diverse portfolio of 400+ courses, this institution excels in delivering top-notch education, making it an excellent choice for those seeking in-depth knowledge in Digital Marketing Courses in the USA.

Contact Details

Phone Number: 1800 210 2020
Email: info@upgrad.com
Website: https://www.upgrad.com/

Also Read: Digital Marketing Courses in Pune

4. Udemy Digital Marketing Course

Udemy empowers businesses in the USA, regardless of size or structure, to prepare for the future by prioritizing learning. With a curated selection of business and technical courses, including Digital Marketing Courses in the USA, organizations, governments, and nonprofits can enhance their capabilities and thrive in an ever-evolving landscape.

Modules Covered In Course

• Market Research
• WordPress Setup
• SEO
• SEO Writing
• YouTube Marketing
• Google Ads
• LinkedIn Marketing
• App Marketing
• Email Marketing
• Google Analytics
• Social Media Marketing
• Facebook Ads

Course Name: The Complete Digital Marketing Course – 24 Courses in 1
Type of Course: Online
Duration: 74.5 hours on-demand video
Fees: USD 15 – 200
Google Reviews Rating: 4.6

Verdict

Udemy’s affordable and accessible digital marketing course is ideal for beginners entering the field. With on-demand video lessons, flexibility in timing allows both students and professionals in the USA to complete the course at their convenience.

The up-to-date curriculum, incorporating AI, caters to a student audience, making it a valuable option for those exploring Digital Marketing Courses in the USA.

Contact Details

Website: https://www.udemy.com/course/digital-marketing-guide/

5. ExcelR

ExcelR is a global leader, delivering a wide gamut of management and technical training in over 40 countries. They have over 25 franchise partners all over the world. ExcelR trains students with digital marketing courses in USA based on practical knowledge and theoretical concepts. They aim to shape and build the global leaders of tomorrow.

Modules Covered in the Course

1. Digital Marketing Overview
2. Website Planning and Creation
3. Search Engine Optimization
4. PPC advertisements and Google Ads
5. Mobile Marketing
6.  Online Reputation Management
7.  Facebook Marketing
8. Twitter marketing
9.  LinkedIn marketing
10.  Instagram marketing
11.  Google Analytics
12.  Content Writing
13.  Email Marketing
14.  YouTube Marketing

Course Name: Digital Marketing Course Training
Type of Course: Online
Duration: 120+ hours
Fees: USD 499
Google Reviews Rating: 4.6

Verdict

ExcelR offers one of Australia’s leading digital marketing certification courses, which follows a curriculum that aligns with the latest industry trends. You will learn from experts with 12+ years of experience, and receive guaranteed job interviews in their network of 2000+ hiring partners.

They offer a variety of relevant certifications, and their modules cover all the basics subjects in digital marketing. However, their syllabus is oudated as they don’t cover any AI tools in the course.

Contact Details

Phone Number: 1800-212-2120
Email ID: enquiry@excelr.com

6. The Knowledge Academy 

Founded in 2009, The Knowledge Academy is an online training company that is headquartered in Berkshire, United Kingdom. They provide 30,000+ courses and training to individuals and organizations in the field of IT, business, project management, and many more.

Their main aim is to guide students and corporate workers in their careers with the help of quality teaching materials and professional digital marketing courses in USA.

Modules Covered in the Course

• Social Media Masterclass
• SEO Masterclass
• Digital Marketing Masterclass
• Google Analytics Masterclass
• Google Ads Masterclass

Course Name: Digital Marketing Masterclasses
Type of Course: Online (self-paced)
Duration: 40+ hours
Fees: USD 1264
Google Reviews Rating: 4.6

 

Verdict

The Knowledge Academy’s Digital Marketing Masterclass is a great course for beginners to learn about digital marketing. They have 5 masterclasses of 8+hours which will teach you everything you need to know about different subjects in digital marketing. Since the course is self-paced, you can learn it at your convenience. They have experienced faculty, offer 24/7 support and give certifications upon completion.

However, as the course is self-paced, you will miss out on interaction with peers and faculty members. This course also doesn’t guarantee placements. As they don’t involve AI in their syllabus, the course is outdated.

Contact Details

Phone Number: 01344767897
Email ID:  info@knowledgeacademy.com
Address: Reflex, Cain Road, Bracknell, Berkshire RG12 1HL, United Kingdom

Also Read: https://360careeradvice.com/blog/digital-marketing-courses-in-mangalore

7. Monarch Institute

Monarch Institute’s approach to putting their students’ careers and future first has proven to be extremely beneficial for them as well as their students. Their well-rounded approach to teaching greatly helps those seeking to advance in their careers. By the end of their digital marketing courses in USA, students are shaped and ready for the competitive world outside.

The courses are taught by leading industry professionals which gives students a glimpse into what they will be getting into.

Modules Covered in the Course

1. Digital Marketing Foundations
2. Content Marketing
3. Social Media Marketing
4. SEO (Search Engine Optimization)
5. Paid Search using PPC using Google Ads
6. Display & Video Advertising
7. Email Marketing
8. Website Optimization
9. Analytics with Google Analytics
10. Digital Marketing Strategy

Course Name: Certified Digital Marketing Professional (CDMP) Course
Type of Course: Online
Fees: USD 3350
Duration: 6 months
Google Reviews Rating: 4.6

 

Verdict

Monarch Institute is one of the best institutes offering digital marketing courses in the USA. Their digital marketing course gives you the flexibility to learn on your terms, with a variety of teaching methods to train you. Their support staff is always ready to help you during the course. You will learn all the important topics in digital marketing and be job-ready by the end of this course.

However, they also don’t guarantee placements. This course does not cover any AI tools, making it outdated.

Contact Details

Phone Number: 1300 783 955/ +(613) 9230 6300
Address: Level 10/10-16 Queen St, Melbourne VIC 3000, Australia

8. Mount Saint Mary’s University

Mount Saint Mary’s University offers a comprehensive Certificate in Digital Marketing program aimed at shaping critical and analytical thinking skills in Internet Marketing. With a focus on understanding various web-based marketing channels within the broader marketing mix context, students gradually develop the ability to create and implement Digital Marketing Initiatives.

Modules Covered in the Course

• Marketing Principles
• Email Marketing
• Social Media Marketing
• Digital Marketing Analytics
• SEO and SEM
• Viral and Organic Growth
• Social media (Twitter, Instagram, Facebook, and others)
• Email
• Paid Search
• Organic Search
• Facebook Business Manager
• Active Campaign
• Google Adwords
• Google AnalyticsGoogle Tag Manager
• Other relevant tools

Course Name: Certificate in Digital Marketing
Type of Course: Online
Duration: NA
Fees: USD 350
Google Reviews Rating: NA

 

Verdict

Mount Saint Mary’s University equips students with the necessary skills and knowledge to excel in the field of digital marketing. The program’s focus on practical applications and comprehensive understanding of marketing principles make it a valuable choice for aspiring digital marketers.

Contact Details

Website: https://msmary.edu/

9. Coursera

Coursera, established in 2012, functions as an online hub offering a diverse selection of courses and specialized programs curated by global universities and educational bodies. The platform presents an extensive array of subjects encompassing technology, business, data science, humanities, health, and numerous other fields. The courses on Coursera are in the format of video lectures, quizzes, peer-reviewed assignments, and interactive forums, facilitating self-paced learning experiences for its users.

In this blog, we will specifically cover the Digital Marketing Course offered through Coursera by the University of Illinois

Modules Covered in the Course

The Digital Marketing Graduate Certificate Program is divided into three modules, each having an in-depth syllabus.

• MBA 545 – Marketing in Our New Digital World
• MBA 542 – Digital Marketing Analytics
• MBA 543 – Digital Media and Marketing

Course Name: Digital Marketing Graduate Certificate
Type of Course: Online
Duration: 8-24 Months
Fees: USD 3968
Google Reviews Rating: NA

Verdict 

This for-credit program is designed to equip participants with a comprehensive understanding of essential strategic marketing principles and contemporary tools crucial in today’s competitive landscape. It encompasses a wide array of topics, including digital marketing analytics, search engine optimization (SEO), social media marketing, and other pertinent areas.

The curriculum is structured to empower individuals with the knowledge and skills required to navigate and leverage these tactics effectively in the real world. Throughout the program, participants will gain proficiency in employing various marketing strategies.

Moreover, a significant emphasis is placed on mastering marketing analytics, enabling students to interpret and utilize data effectively.

This program aims to not only familiarize participants with these essential marketing concepts but also provide them with practical skills, making it a popular choice among other Digital Marketing Courses in USA.

Contact Details

Website: https://www.coursera.org

Also Read: Digital Marketing Courses in Andheri

10. George Washington University

George Washington University, established in 1821, is committed to fostering a learning environment where students can grow and make history. With a focus on high-impact research and a passionate faculty, the university has earned a reputation for excellence.

Modules Covered in the Course

• Marketing
• Digital Marketing
• Digital Marketing Analytics
• Marketing Decision Analytics
• Artificial Intelligence and Machine Learning for Marketing Automation
• Marketing Relational Databases and Customer Relationship Management
• Special Topics (Social Media and Influencer Marketing, Architecture of Marketing on the Web)

Course Name: Graduate Certificate in Digital Marketing and Analytics
Type of Course: Multidisciplinary
Duration: NA
Fees: NA
Google Reviews Rating: 4.8

Verdict

George Washington University’s School of Business, located in Washington D.C., offers a dynamic learning environment with accomplished professors and access to industry leaders. While some reviews mention challenges with student support, the university provides promising academic opportunities. Prospective students are encouraged to research specific programs and support services.

Course Placements Students from George Washington University have secured positions at various companies.

Contact Details

Phone Number: 202-994-1000
Address: The George Washington University, 1918 F Street, NW, Washington, DC 20052
Website: https://www.gwu.edu/

Conclusion

In conclusion, considering the rapidly evolving landscape of digital marketing, enrolling in digital marketing courses in the USA is a strategic move to equip yourself with essential skills and insights. These courses not only offer in-depth knowledge of industry trends and practical skills but also provide the flexibility to work remotely, catering to the dynamic needs of the modern workforce.

As the demand for digital marketers continues to grow across various industries, completing a course in digital marketing positions you for diverse job opportunities in e-commerce, social media management, and content creation.

If you want to first begin by learning the basics of digital marketing then I strongly urge you to attend this free masterclass on digital marketing. This will help you understand the offerings of this industry as well as lead the way to find a course that matches your interests.

That’s it for this blog. I hope you find this information useful. Let me know in the comments if you have any questions.

 

FAQs

Q. Why should I consider taking digital marketing courses in USA?

Enrolling in digital marketing courses in the USA provides valuable insights, practical skills, and industry connections crucial for success in the dynamic field of digital marketing.

Q. What specific skills can I expect to gain from digital marketing courses in USA?

Digital marketing courses in the USA typically cover a range of skills, including social media marketing, SEO, data analytics, and content creation.

Q. How do digital marketing courses in USA help in staying updated with industry trends?

These courses offer insights into the latest trends, ensuring participants remain informed about the evolving landscape of digital marketing.

Q. Are digital marketing courses in USA suitable for remote work?

Yes, many courses emphasize remote work techniques, providing the flexibility to create a schedule and work from anywhere.

Q. What job opportunities can I explore after completing digital marketing courses in USA?

Graduates can explore opportunities in various sectors, such as e-commerce, social media management, and content creation, due to the growing demand for digital marketers.

Q. How do these courses contribute to building a strong portfolio?

Digital marketing courses in the USA often include hands-on projects, allowing participants to build a robust portfolio showcasing their practical skills.

Q. Can digital marketing courses in the USA help in making informed decisions through data analysis?

Yes, these courses typically cover data analysis techniques, empowering participants to make informed decisions about their digital marketing strategies.

Q. How do digital marketing courses in the USA address the increasing importance of digital ad spending?

The courses often delve into digital ad spending trends, preparing participants to navigate and leverage the predominant role of digital channels in advertising.