Scope of digital marketing - Featured Image

Scope of Digital Marketing – Opportunities for Growth and Success

by | Jun 6, 2023 | Blog, Digital Marketing | 0 comments

Digital Marketing is something that has been the talk of the people for a little while now. This is because people have become aware of how digital marketing is affecting their lives, mainly improving it. It is something that provides convenience and curiosity to people and helps businesses reduce their costs and all in all helps them become more efficient. 

In today’s blog, we will be discussing the scope of digital marketing. Let us first, however, look at what digital marketing actually is.

What is Digital Marketing?

Digital marketing is the practice of promoting and selling products or services through digital channels such as search engines, social media, websites, email, and mobile apps. It involves the use of various digital technologies to connect with customers and potential customers in a personalized way and build brand awareness.

Digital marketing includes a range of techniques such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, mobile marketing, and analytics. It is a constantly evolving field that requires individuals to stay up-to-date with the latest digital marketing trends and techniques.

Digital marketing has become increasingly important for businesses of all sizes and industries, as more and more consumers are using digital channels to research and purchase products or services. As a result, there is a high demand for professionals with expertise in digital marketing, and a career in this field can be financially rewarding.

Digital marketing roles can vary depending on the organization, but some common positions include digital marketing specialist, social media manager, SEO specialist, PPC specialist, content marketer, and email marketing specialist.

Why should you go for digital marketing rather than traditional marketing?

Traditional marketing is marketing that has been done since the concept of advertising first came to be known. They consist of many means. Newspapers, personal selling, advertisements, billboards, handouts, sandwich men (the people who have boards of advertisements hanging around their bodies), promotional selling, handing out pamphlets and so on and so forth, you get the gist. It was basically grabbing the attention of random people and then assessing whether they could be prospects and potential buyers.

Digital Marketing, on the other hand, makes everything a lot more convenient, efficient and effective. While marketing digitally, you can target your audience depending on any graphics that are relevant to you. Whether it be their age, their location, their habits and so on. 

It has a lot of benefits such as saving costs, but mainly, it saves the time that you might waste approaching customers that might not be interested at all. And as some wise man once said, “Time is Money”.

Traditional marketing is still effective, however, it is nowhere close to the hold that digital marketing has on people. If you are a startup or a business owner who wants to make your product or service known to a number of people within a short span of time, digital marketing is the way to go!

Digital marketing is a skill that if known is like a great weapon. There is a great deal of benefits to digital marketing. Let’s look at some of them.

Careers in Digital Marketing:

1. Digital Marketing Manager

An organization that is looking forward to carrying out digital marketing will require a digital marketing manager, just like any other department. A digital marketing manager is the one who makes sure what is put out for the audience to look at, how it is portrayed and on what platforms or what means it is put out. They take care of the overall marketing that has to be done digitally, 

2. Paid Media Specialists

 As the name suggests, a paid media specialist is a person who specializes in which platform should be funded for marketing their ads digitally. This means that they decide on which platform brings the best traffic to their website depending on the demographics of the target audience. They need to be both creative and analytic, making it a difficult job for many. Which platform will advertise is completely dependent on the paid media analyst. 

3. Automation Experts

Automation is all there is when it comes to digital marketing. It is the procedure of using artificial intelligence and software to carry out digital marketing activities. This is also an in-demand job as it is one of the important aspects of digital marketing.  Companies want tasks to be automated which are repetitive in nature such as ad campaigns, email marketing, etc. This will help provide for the people who are potential prospects. This job comes with a good package too as these skills are required in today’s world. 

4. SEM Specialists

Search Engine Marketing or otherwise known as SEM is a well-known method of digital marketing. You might have noticed some ads that pop up at the top of your search results or at the side of your screens, these are the results of SEM. SEM is paid search marketing. Search Engine Marketing Specialists are responsible for paid ads across all search engines and display networks. It is an important position for the company and if you are someone who is not intimidated by numbers, you should definitely consider it. 

5. Analysts 

Analysis is something that every company needs. You need to know your customers, their needs and wants, the situation in the market, etc. Analyzing everything helps in providing the best possible outcome. And that’s what the job of analysts is all about. Data analysts and even A.I Technology specialists are the people who carry out these responsibilities. On the basis of their research, all the other employees make their strategies and apply them accordingly.

6. Email Marketer

Many people think that email marketing is not that vital when it comes to digital marketing. Email marketing, even though it has been done way longer before digital marketing was a trend, is still a significant part of digital marketing. It is the process of sending personalized emails to potential customers. It helps people understand the value and specifications of the product or service being offered. As an Email marketer, you will be drafting emails and making sure you provide personalized messages and attract as much engagement as possible.

7. SEO Manager

SEO, is one of the most spoken-about topics when it comes to digital marketing. Search Engine Optimization, more commonly known as SEO is a vital part of marketing digitally. SEO is a part of SEM, and it is the process of boosting your engine rankings and trying to appear on the first page when someone searches for your keyword or for a related keyword to your product or service. Being an SEO Manager, you will have to make sure you keep the SEO scores high so that there is maximum engagement.

8. Web Developer

A website’s graphics are the first thing that people notice when they visit it through any ad. That’s the first thing that attracts someone. The aesthetics, the graphics, the convenience and ease at which you can get information, etc. A web developer analyzes the needs and wants of the people and accordingly designs the website to their convenience. A web developer is a good job as every brand wants its website to attract people. If you have an interest in such a position, you need to know about the various coding languages, the needs of the people, the functionality and the technicality of it all. 

9. Social Media Manager

Social media has a major effect on people in today’s world. Everyone is on their phone, and if your product or service is meant to target teenagers or young adults, this is a significant way to market digitally. Social Media Managers have the responsibility of looking out which social media platform is suitable for the product or service being offered and coming up with strategies to bring in as much engagement as possible. They collect data from such websites and then proceed accordingly. 

10. Content Marketer

Content is the main thing that gives an idea of what is being said. Content is very important when it comes to marketing. It is what intrigues people to keep reading and hence keeps them interested. As a content marketer, it will be your job to make sure that people keep reading about the product or service and convince them through words alone to buy the product. The content marketer is responsible to come up with content strategies and make sure that they can bring in maximum engagement. 

Trends in Digital Marketing 

1. Artificial Intelligence

Artificial Intelligence (AI) is a trend that has been taking over many sectors. This is because it makes everything easier. AI is used a lot in the world nowadays, also in the digital marketing sector. AI is used to monitor and observe the consumers buying patterns and also their needs and wants. AI helps to automate a business process so that it is less time-consuming and more ads can be put out there for people to notice the brand. Also, it helps in gaining a competitive advantage with regard to other companies in the same sector. Saving time is saving money.

2. Influencer Marketing

Influencer Marketing is something that has been done a lot in recent years. This is because there have been a lot of young adults going into the influencing and entertaining sector. Some of them have gained masses by entertaining their audiences on platforms such as Youtube, Instagram, TikTok, etc. This is how influencer marketing is carried out. Companies partner with influencers so that the influencers can advertise their products to their audiences. Influencers having loyal followers will result in the fans buying the product, helping the company grow. 

3. Privacy And Cookies

To improve your privacy, google has been removing third-party cookies which affects the way ads are displayed on the website you visit. This means that websites won’t be able to use cookies in order to spread ads across the internet and stop tracking. This is a big trend that has been going around for a while now. You can populate your ads by using specific keywords related to your ads to make sure they pop up on the website accordingly.

4. NFTs

NFTs are tangible tokens which can be traded. Non-fungible tokens, popularly known as NFTs are tokens that are used to trade assets digitally. NFTs are tokens that are marked with unique tokens individually to make them original and yours alone. They are used to trade arts and technology. However, they are also emerging as a trend in digital technology. Adidas, Marriott, and other high-end firms have used digital marketing strategies. Increased NFTs as a marketing tool will open up a world of growth and opportunity. And that’s what every company nowadays is looking for.

5. Voice Search 

Giving our phone commands by using our voice is something that has made life much easier. Voice search is used to carry out tasks on our devices without having to physically interact with it and it has been trending ever since it was launched. Nowadays, devices like Alexa and Google Home Smart Speakers also carry out our tasks at home, overall making everything easier after a rough day at work. Voice search is also a trend in digital marketing as it is predicted that we will be able to use voice commands to place orders online. This is a huge step towards the future!

Advantages of taking up Digital Marketing

1. Targeting

Did you know that you can make people under a specific demographic view your ad? Depending on your product or service, you can make sure that the ad reaches the audience accordingly. In traditional marketing, you cannot extract their data without convincing them to tell you and so, you might waste resources on people who aren’t potential customers. These resources can be saved from being wasted through digital marketing and can be put to use in other essential activities.

2. Easy to start

Digital Marketing is easy for today’s generation to understand. This is because we are all working on our phones and have knowledge about social media platforms, even if we don’t use them. However, there are many things to keep in mind when doing digital marketing depending on certain situations. These are some critical and basic things you would need to know in order to make sure you bring the attention of the people to your website. 

3. Engagement of the People

Engagement. One could argue that it is what can make or break a company. Without engagement, no one acknowledges your business. If no one acknowledges your business, then you don’t get customers. If people who have a need for the product or service are shown the ad, then there will be engagement. Once there is engagement and people like what they see, there will be more publicity through word of mouth. It will also be easier to share the website, bringing even more engagement to it. 

4. Cost-Effective

Unlike traditional marketing methods, digital marketing is cost-effective. It saves a lot of the resources of the company by making sure that the right people are targeted depending on the product or service being sold. It is the way to go for any business that has been recently launched or any startup that wants to grab the attention of the people. Many times, digital marketing enables small businesses to compete with big businesses at a very low expense compared to the high-end marketing done by big companies. 

5. Speed 

How fast the information about a product or service being offered by you reaches the public has a big hand on how much attention it will be able to grab. An advantage of reaching your audience quickly is that you can test the effect a marketing tactic has on the public. If it has a positive reaction, then all’s well. But if it did not receive the reaction anticipated, it can be reviewed again and accordingly improvements can be made to it. 

Courses that you could take up to start your journey in digital marketing

1. BBA in Digital Business

A BBA in Digital Business is a program that combines traditional business education with digital technology. It covers a range of topics such as:

  • Digital Marketing
  • E-commerce
  • Data Analytics
  • Social media
  • Digital entrepreneurship

Students will also learn about traditional business concepts such as accounting, management, and economics, but with a focus on how these concepts are applied in the digital realm. This course offers a blended education of core concepts and online business strategies. 

Graduates of the BBA in Digital Business program have a wide range of career opportunities. They can work in marketing, sales, product development, digital strategy, data analytics, and other related fields. They can also start their own digital businesses or consult for companies on digital transformation and innovation.

Overall, the BBA in Digital Business is an excellent choice for students who are interested in the intersection of technology and business. This program provides students with the skills and knowledge necessary to succeed in a digital world and opens up many exciting career opportunities.

College Offering this Course:

  • Thakur College of Science and Commerce (Autonomous) 
  • KES Shroff College (Autonomous) 
  • KPB Hinduja College of Commerce 
  • Pillai College of Arts, Commerce & Science (Autonomous) 
  • Niranjan Hiranandani School Of Management And Real Estate 
  • Bhavans College

Detailed Course Information & Counseling –  https://iide.co/bachelors-in-digital-business/

2. MBA in Digital Marketing

MBA in digital marketing has seen a lot of demand in the past few years, looking at the importance that digital marketing now has in the world. MBA is a master’s degree, and it has a lot of importance and value. Because the MBA course in digital marketing has seen such growth, we need more personnel teaching digital marketing as well and hence this ends up turning into a cycle of jobs and opportunities. Big famous MNCs are looking for people who are well-versed and trained in digital marketing and hence the value of this course increases twofold. This has become crystal clear to many people, especially during the pandemic. No one was allowed to even open a shop, let alone run a company. This was when the true value of virtual presence and digital marketing was realized. 

Institutes Offering this Course:

  • IIDE

To learn more about one of the best MBA in Digital Marketing postgraduate programmes, visit: MBA in Digital Marketing 

  • upGrad – Chandigarh University 
  • Amity University Online 
  • NMIMS 
  • Mewar University, School of Continuing Education 
  • Jain University


There is a lot of scope in digital marketing. If you have the right skills and knowledge, you can even do it without any expenses and compete in the market with companies twice your size. You just need the right skills and the right strategies. And we hope this blog could give you more clarity over everything you need to know!


Submit a Comment

Your email address will not be published. Required fields are marked *