Today’s marketing relies heavily on digital marketing expertise. They are crucial for building a solid internet presence, interacting with clients, generating leads, and boosting sales.

Without these abilities, organizations run the risk of falling behind in the digital age since they won’t be able to keep up with the constantly changing online marketing environment.

Professionals and organizations can get the information and abilities they need through digital marketing courses to effectively market their goods and services online. The world of digital marketing is constantly changing, so being current with the newest tactics and strategies is essential for success in the cutthroat market of today.

Benefits of Digital Marketing Courses in Lucknow

Completing a digital marketing course offers numerous benefits to both individuals and businesses. Here are five key advantages:

Gaining valuable skills: Digital marketing courses provide individuals with the knowledge and skills needed to create and implement effective marketing strategies in the digital space. These skills include website optimization, social media marketing, email marketing, content creation, and analytics.

Increased job prospects: Digital marketing is a rapidly growing field with a high demand for skilled professionals. Completing a digital marketing course can improve your job prospects by demonstrating to employers that you have the necessary skills and knowledge to succeed in the industry.

Improved business results: For businesses, digital marketing courses in Lucknow can provide valuable insights and strategies for improving online visibility, engaging with customers, and increasing sales

By applying the knowledge gained in a digital marketing course, businesses can see significant improvements in their online presence and overall business results.

Placement opportunities: Some digital marketing courses offer placement opportunities or internships, providing individuals with valuable work experience and connections within the industry.

Cost-effective: Compared to traditional marketing methods, digital marketing is often more cost-effective and provides a higher return on investment. By completing a digital marketing course, individuals and businesses can learn how to effectively allocate their marketing budgets and maximize their return on investment.

Overall, completing a digital marketing course can offer numerous benefits to individuals and businesses, including improved skills, job prospects, business results, placement opportunities, and cost-effectiveness.

How to Choose the Right Digital Marketing Courses in Lucknow?

Choosing the right digital marketing course can be challenging, but here are five tips to help you make the right decision:

Consider your career goals: Think about what you want to achieve through digital marketing and choose a course that aligns with your career goals. For example, if you want to specialize in social media marketing, choose a course that focuses on that area.

Research course providers: Do your research and choose a reputable course provider with a proven track record of delivering high-quality digital marketing education. Look for providers with good reviews, industry recognition, and partnerships with leading companies in the digital marketing space.

Check the course curriculum: Look for a course that covers all the essential digital marketing skills and techniques, including website optimization, social media marketing, email marketing, content creation, and analytics. Make sure the course covers the latest trends and best practices in the industry.

Check the course format: Decide on the type of course format that works best for you, whether it’s online, in-person, or a hybrid format. Consider factors such as flexibility, course duration, and learning style.

Read reviews and testimonials: Check online reviews and testimonials from previous students to get an idea of their experiences with the course. This can help you understand the quality of education and the level of support provided by the course provider.

By considering these factors, you can make an informed decision and choose the right digital marketing course that will help you achieve your career goals and succeed in the industry.

Popular Digital Marketing Courses in Lucknow

 

1. IIDE-The Digital School 

Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing. 

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students to secure exciting careers in the digital marketing industry.

Course Name: Online Digital Marketing Courses (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 months
Fees: INR  1,15,000 – 1,60,000
Google Reviews Rating: 4.8

Modules Covered in the Course

The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the course syllabus is also divided, into 2 modules that are exclusively just in PCDMS.

• Foundation 
• Search Marketing
• Social Marketing
• Growth & Analytics
• Planning & Strategy (Only in PCDMS)
• Business Skills (Only in PCDMS)

 

Verdict – 

IIDE is a leading digital marketing course provider in India, with many positive reviews on Google and Quora. 

Their curriculum is comprehensive and up-to-date, including AI tools and the course modules are taught by industry experts. 

While the course is at a higher price point, the return on investment is high, given the quality of the training and the strong job placement record.

 Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/ 

2. DigiPerform

DigiPerform is a leading digital marketing training institute in India that offers a comprehensive range of courses covering different aspects of digital marketing. Established in 2014, the institute has since trained over 18,000 professionals in the field. DigiPerform’s courses are designed to be highly practical and industry-relevant, focusing on hands-on learning and real-world applications.

The institute’s trainers are highly experienced and bring a wealth of knowledge and expertise to their training. With a strong focus on practical training and career development, DigiPerform has helped many of its alumni secure exciting careers in the digital marketing industry

Course Name: Online Marketing Professional Course
Type of Course: (Online/Offline)
Duration: 4 & 6 Months
Fees: Rs. 55,750 (Online Course)
Google Reviews Rating: N/A

Modules Covered in the Course

• Digital Marketing Specialist
• Google Ads Specialization
• Lead Nurturing Section
• Online Money Making
• Interview Preparation
• Professional Modules

 

Verdict –

The DigiPerform online digital marketing course is a good option for students who are looking for an affordable and flexible way to learn digital marketing. It covers a wide range of topics, but it is self-paced and students may miss out on in-person interaction.

Contact Details

Phone No.: +91- 964-600-9645
Email ID: [email protected]
Address: 1st Floor, Shagun Palace, Sapru Marg, Hazratganj, Lucknow-226001.
Website: www.digiperform.com

 

3. Knowledge Hut

Professionals from all sectors and industries can benefit from Knowledge Hut’s assistance in developing new abilities and finding creative ways to use them in the global corporate environment. The institution also provides courses in fields including technology and digital media. Ingenious and practical training is also offered by the business.

The business inspires professionals to overcome challenges by holding workshops led by industry experts.

Course Name: Digital Marketing Course
Type of Course: Online
Duration: 16 hours interactive course
Fees: Please Contact Institute
Google Reviews Rating: 4.7

Modules Covered in the Course

1. Introduction to Digital Marketing
   1. Business strategy and marketing
   2. Brand strategy
2. Marketing Analytics
   1. Introduction to marketing analytics
   2. Excel, Statistics, and Data Visualization
   3. Metrics, Sources, and Statistics
   4. Segmentation, Targeting, and Tracking
   5. Testing & Experimentation
   6. Budgeting & Planning
   7. Presenting & Storytelling
   8. Mid-course lab
3. Acquiring and Engaging Users
   1. UX Fundamentals & Trends
   2. Developing a content strategy
   3. Activation & Retention
   4. Email Marketing
   5. Search Marketing
   6. Social Media Management & Influencer Marketing
   7. Facebook Advertising
   8. Twitter, LinkedIn & Display Advertising
   9. Final Presentations

 

Verdict –

The DigiPerform online digital marketing course is a good option for students who are looking for an affordable and flexible way to learn digital marketing. It covers a wide range of topics, but it is self-paced and students may miss out on in-person interaction.

Contact Details                                   

Phone:  +91-84484-45027 / 1800-121-9232
Email: [email protected]

 

4. Slide Scope

One of the top digital marketing programs in Lucknow is called Slide Scope. They are one of Lucknow’s most well-known digital marketing companies and a software development company. They offer sophisticated marketing strategy-focused training that is suitable for professionals, business owners, and students. They have seasoned professionals that are leaders in their fields on their training staff. They offer fresh graduates, job seekers, and students training connected to the workplace.

Course Name: Online Digital marketing Course
Type of Course: Online
Duration: 3 to 6 Months
Fees: Please Contact Institute
Google Reviews Rating: 4.8

Modules Covered in the Course

1. Search Engine Optimization
2. Social Media Marketing
3. Social Media Optimization
4. Content Marketing
5. Inbound Marketing
6. Influencer Marketing
7. Local Business Listings
8. Business Directory Listings
9. Website Creation
10. Video Marketing
11. Email Notification
12. Push Notification Marketing
13. Practical Training on Bing and Google Webmasters Tools
14. Data Analytics
15. Google Adwords Ad setup
16. Graphic Designing
17. Introduction to C panel of hosting
18. Blogging
19. WordPress

 

 

Verdict –

The Slide Scope online digital marketing course is a good option for students who are looking for an affordable and flexible way to learn digital marketing. It covers a wide range of topics and offers practical training. However, it is self-paced, students may miss out on in-person interaction, and some students have reported that the course is too fast-paced and that the material is not always well-explained.

Contact Details

Address: Sector 8, Vikas Nagar, Lucknow, Uttar Pradesh, India – 226022
Email: [email protected]
Website: www.slidescope.com

 

5. Promosys Technology

The digital marketing course offered by Promosys Technologies in Lucknow uses a unique method to impart topic information to its students. It is one of Lucknow’s top training facilities for digital marketing and provides some of the best digital marketing programs in the area. Additionally, they promise to place all professionals in jobs.

Course Name: Online Digital marketing Course
Type of Course: Online
Duration: 2 to 4 Months
Fees: Please Contact Institute
Google Reviews Rating: 4.1

Modules Covered in the Course

1. SMO 
2. E-commerce marketing using Bing PPC
3. ORM  
4. Outbound Marketing.
5. Inbound Marketing
6. Google AdSense 

Verdict –

The Promosys Technology online digital marketing course is a good option for students who are looking for an affordable and flexible way to learn digital marketing. It covers a wide range of topics and offers practical training, but it is self-paced, students may miss out on in-person interaction, and some students have reported that the course is too fast-paced and that the material is not always well-explained.

Contact Details

Address: 2nd floor Shiva Palace 2/1 Vikas Khand Near BSNL Office Manoj Pandey Chauraha Gomti Nagar Lucknow 226010
Email: [email protected]
Phone Number: 07880463999, 075239-19999
Website: www.promosystech.com

 

6. Escalera Technologies

Escalera Technologies is a digital marketing school in Lucknow that aims to give students top-notch instruction so they can advance their professional abilities and have a prosperous future. To help students develop in-depth expertise, the institution offers top-notch digital marketing training in addition to several other IT-related courses.

Course Name: Online Digital marketing Course
Type of Course: Online
Duration: 3 to 5 Months
Fees: Please Contact Institute
Google Reviews Rating: 4.5

Modules Covered in the Course

1. Fundamentals of Digital Marketing
2. The Fundamentals of Search Engine Optimization
3. Search Engine Marketing.
4. Google Analytics for Search Engine Optimization
5. Webmaster Tools by Google
6. Keywords research and analysis
7. Social Media Marketing.
8. Video Marketing
9. Facebook Marketing
10. Email Advertising
11. LinkedIn Marketing
12. YouTube On-Page Optimization for Video Marketing
13. Twitter Marketing Management and Reports
14. Shopping Advertising
15. Strategies for Link Building

 

Verdict – 

The Escalera Technologies online digital marketing course is a good option for students who are looking for a comprehensive and affordable online digital marketing course. However, it is self-paced and students may miss out on in-person interaction.

Contact Details

Phone Number: +91 8960655666, 9453937447
Address: Second Floor, 1/132, Kursi Road Vikas Nagar, Lucknow – 226022, Uttar Pradesh, India.
E-mail: [email protected]

 

7. Max Digital Academy 

One of the Top 10 Digital Marketing Training Institutes is Max Digital Academy, located in Lucknow. They offer an extensive curriculum in addition to government accreditation, which is well regarded in the industry. Some of the best digital marketing courses are offered by Max, which has two offices in the city and Lucknow.

Some of the best digital marketing courses are offered by Max, which has two offices in the city and Lucknow.

Course Name: Online Digital marketing Course
Type of Course: Online
Duration: 3 Months
Fees: Please Contact Institute
Google Reviews Rating: 4.8

Modules Covered in the Course

1. Overview of Digital Marketing
2. Website Design & Development
3. Business Graphic Design 
4. Email Marketing
5. Google AdWords and Pay-Per-Click (PPC) Ad 
6. Content marketing

 

Verdict –

Max Digital Academy’s online digital marketing course is a good option for people who want to learn digital marketing skills. The course covers a wide range of topics and offers practical training.

Contact Details

Address: C-8, Cinder Dump Yojna, Manmeet Plaza, Sardari Kheda, LDA Market, Alambagh, Lucknow 05. Opp. Mahana Petrol Pump
Phone Number: +91 95190 00321
Email ID: [email protected]

 

8. Learning Institute Of Internet Marketing

One of the top institutions in Lucknow offering digital marketing courses is LIIM. They offer classroom instruction in web marketing that includes all online marketing ideas. With the aid of their knowledgeable professors, they deliver top-notch instruction and hold sessions based on active projects. To provide each student with individualized attention, they work in small groups.

Course Name: Online Digital marketing Course
Type of Course: Online
Duration: 3 Months
Fees: Please Contact Institute
Google Reviews Rating: 4.0

Modules Covered in the Course

1. Search Engine Optimization
2. Search Engine Marketing
3. Keywords Analysis
4. Search Engine Algorithms
5. Website Analysis
6. Competitor Analysis
7. Google Analytics
8. Google Webmaster
9. Google AdWords
10. Google Pay Per Click (PPC)
11. Blogging
12. Email Marketing
13. Facebook Advertising
14. Linkedin Advertising
15. YouTube Video Advertising
16. Twitter Ads
17. How to Create Campaigns
18. How to Create Websites

 

Verdict –

The LIIM digital marketing course is a good option for self-motivated learners who are looking for an affordable and flexible way to learn digital marketing. However, the course is self-paced and students may miss out on in-person interaction.

Contact Details

Phone: 987837635
Address: 1/79, virat khand -1, gomti nagar, Lucknow, Uttar Pradesh 22010.
E-mail: [email protected]

 

9. EduPristine 

To give the advanced skills required for a digital marketer, EduPristine, a supplier of online and offline education, invites industry professionals from all over the world to speak at its conferences.

EduPristine is an Adtalem Global Education company with its headquarters in the United States (NYSE: ATGE).

Course Name: Online Digital marketing Course
Type of Course: Online
Duration: Please Contact Institute
Fees: Please Contact Institute
Google Reviews Rating: 4.0

Modules Covered in the Course

1. Search Engine Optimization
2. Mobile Marketing and Optimization»
3. SEM
4. Social Media Marketing
5. Email Marketing
6. Marketing Automation
7. Affiliate Marketing
8. Funnel Marketing and Growth Hacking
9. Web Analytics
10. Content Marketing
11. Conversion Rate Optimization (CRO)
12. Soft Skill Training

 

Verdict – 

The EduPristine digital marketing course is a good option for serious students who are willing to invest the time and money required. It covers a wide range of topics and emphasizes practical training. However, it is relatively expensive and self-paced, and students may miss out on in-person interaction.

Contact Details

Phone: 1800 200 5835
Email: [email protected]

 

10. Upgrad

Online higher education provider UpGrad offers degrees and certificates in digital marketing as well as other disciplines including IT, accounting, and management from prestigious universities across the globe. The program’s goal is to upskill working people and students while allowing them to continue their education and employment. The knowledge of SEO, SMM, and other digital skills necessary in the marketing industry will be helped by this course.

Course Name: Online Digital marketing Course
Type of Course: Online
Duration: 32 Weeks Course
Fees: Please Contact Institute
Google Reviews Rating: 4.5

Modules Covered in the Course

1. Digital Marketing Landscape
2. Digital Channels Deep Dive – I
3. Digital Channels Deep Dive – II
4. Marketing Analytics and Integrated Strategy
5. Capstone Project and e-Commerce Bootcamp
6. Specialization in Branding and Communications
7. Specialization in Marketing Analytics
8. Specialization in Social Media and Content Marketing
9. Specialization in Marketing Communications (Focus on PR)

 

Verdict –

UpGrad’s digital marketing courses are high-quality and relevant to the industry. They offer comprehensive curricula, often in partnership with top universities and industry experts. This ensures that the content is up-to-date and the knowledge is practical. The courses balance theoretical understanding with hands-on experience through real-world projects.

Contact Details

Phone:  1800 210 2020
Email: [email protected]

Digital Marketing Career Opportunities in Lucknow

Digital marketing is a fast-growing industry that offers a variety of career opportunities for those interested in the field. In Lucknow, there are several career paths available for individuals who want to pursue a career in digital marketing. Here are 8-10 career paths in digital marketing in Lucknow, along with the necessary skills, qualifications, and how to get started in each field.

Social Media Manager: A social media manager is responsible for managing a company’s social media accounts and creating content to engage with the audience. They also analyze the performance of social media campaigns and make necessary adjustments to improve the results. The skills required for this role include excellent communication, creative thinking, understanding of social media platforms and tools, and knowledge of social media advertising. To get started in this field, you can gain experience by managing your own social media accounts, pursuing a social media marketing course, and keeping up-to-date with the latest trends in social media.

SEO Specialist: An SEO specialist is responsible for improving a company’s website ranking on search engines. They analyze website data, identify areas for improvement, and implement SEO strategies to increase website traffic and visibility. The skills required for this role include analytical thinking, technical knowledge of SEO tools and techniques, and excellent communication. To get started in this field, you can pursue an SEO course, gain practical experience through internships or freelance work, and keep up-to-date with the latest trends in SEO.

PPC Specialist: A PPC specialist is responsible for creating and managing pay-per-click advertising campaigns to promote products or services. They analyze campaign data and make necessary adjustments to improve campaign performance. The skills required for this role include analytical thinking, an understanding of PPC platforms and tools, and excellent communication. To get started in this field, you can pursue a PPC course, gain practical experience through internships or freelance work, and keep up-to-date with the latest trends in PPC advertising.

Content Writer: A content writer creates engaging and informative content for a company’s website, social media, and other digital marketing channels. They work with the digital marketing team to develop content strategies and ensure that the content is optimized for SEO. The skills required for this role include excellent writing and editing skills, creativity, research skills, and an understanding of SEO best practices. To get started in this field, you can pursue a content writing course, gain practical experience through internships or freelance work, and keep up-to-date with the latest trends in content marketing.

Email Marketing Specialist: An email marketing specialist is responsible for creating and executing email marketing campaigns to promote products or services. They analyze email campaign data and make necessary adjustments to improve campaign performance. The skills required for this role include excellent communication, an understanding of email marketing tools and techniques, and analytical thinking. To get started in this field, you can pursue an email marketing course, gain practical experience through internships or freelance work, and keep up-to-date with the latest trends in email marketing.

Web Analytics Manager: A web analytics manager is responsible for analyzing website data and providing insights to the digital marketing team to improve website performance. They use tools such as Google Analytics to track website traffic, user behavior, and conversion rates. The skills required

FAQs

What is digital marketing?

• Use of online platforms including search engines, social media, email, and websites to advertise goods or services is known as digital marketing.

What are the benefits of digital marketing for businesses in Lucknow?

• Digital marketing provides businesses in Lucknow with cost-effective ways to reach their target audience, increase brand awareness, generate leads, and drive sales.

What are the different digital marketing channels businesses can use in Lucknow?

• Businesses in Lucknow can use various digital marketing channels such as SEO, PPC, social media, email, and content marketing to reach their target audience.

What skills are required to succeed in digital marketing in Lucknow?

• The skills required to succeed in digital marketing in Lucknow include analytical thinking, creativity, communication, technical knowledge of digital marketing tools and platforms, and a willingness to learn and adapt to new technologies and trends.

What are the career opportunities in digital marketing in Lucknow?

• There are several career opportunities in digital marketing in Lucknow, including digital marketing specialist, social media manager, SEO specialist, PPC specialist, content writer, email marketing specialist, web analytics manager, and digital marketing consultant.

How can businesses measure the success of their digital marketing campaigns in Lucknow?

• Businesses can measure the success of their digital marketing campaigns in Lucknow using various metrics such as website traffic, conversion rates, ROI, engagement rates, and social media metrics.

How can businesses in Lucknow get started with digital marketing?

• Businesses in Lucknow can get started with digital marketing by developing a digital marketing strategy, identifying their target audience, choosing the right digital marketing channels, creating engaging content, and tracking their results.

How can individuals in Lucknow learn digital marketing skills?

• Individuals in Lucknow can learn digital marketing skills by enrolling in digital marketing courses, attending digital marketing workshops and events, and gaining practical experience through internships or freelance work.

 

Conclusion

In conclusion, there are several professional chances in Lucknow’s fast-expanding industry of digital marketing. Digital marketing may help businesses in Lucknow grow their online presence and reach more customers. To thrive in digital marketing, you must have the necessary abilities and credentials, though. Digital marketing specialists, social media managers, SEO specialists, PPC specialists, content writers, email marketing specialists, web analytics managers, and digital marketing consultants are among the most sought-after occupations in Lucknow.

Is Hyderabad your dream city to study digital marketing courses? No worries because you can explore the courses available there through our blog on digital marketing courses in Hyderabad.

Thank you for reading!