Top 10 Digital Marketing Courses In UK

Looking for digital marketing courses in UK? Your search ends here. Checkout our detailed list for Digital marketing courses in UK.

Digital marketing is the practice of promoting products, services, or ideas through digital platforms and technologies. These platforms include websites, search engines, social media, email, and mobile apps. It involves reaching out to a target audience online, grabbing their attention, and motivating them to take action, such as making a purchase, subscribing to a newsletter, or interacting with content. With an increase in the scope of digital marketing, digital marketing serves as a vital tool for businesses and organizations to connect with their audience. It enables them to engage effectively and flourish in the digital age.

Digital marketing courses in UK are educational programs designed to teach individuals the principles, strategies, and tools used in the field of digital marketing. Digital marketing encompasses various online marketing techniques, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and more.

Digital marketing courses in UK are offered in various formats, including online courses, in-person classes, workshops, and certification programs. They are suitable for beginners who want to start their careers in digital marketing by first attending some free masterclasses, for professionals looking to advance their skills, and business owners seeking to enhance their digital marketing efforts. These courses aim to provide comprehensive knowledge and practical skills to help individuals understand and utilize digital marketing effectively. The digital marketing syllabus covers topics like market research, target audience analysis, campaign planning, online advertising, data analytics, and conversion optimization.

This blog will explore the top digital marketing courses in UK, and highlight the reasons why prospective learners may find them worthwhile.

Best Digital Marketing Courses In UK

After going through various digital marketing courses in UK we have curated the following list to help you find your ideal course.

• University of Portsmouth
• University of Manchester
• IIDE – The Digital School
• Staffordshire University
• University of Leeds
• Cardiff Metropolitan University
• University of Southampton
• Newcastle University
• University of Brighton
• British Academy of Digital Marketing

1. University of Portsmouth

The University of Portsmouth offers a comprehensive digital marketing course designed to equip students with the knowledge and skills necessary to excel in the dynamic and fast-paced world of digital marketing. This course combines theoretical concepts with practical application, giving students a well-rounded understanding of the key elements of digital marketing.

The digital marketing courses in UK at the University of Portsmouth place a strong emphasis on hands-on learning experiences. Students will have the opportunity to work on real-world projects, collaborate with industry professionals, and apply their learning in practical scenarios. This practical approach helps students develop practical skills that are highly valued by employers in the digital marketing industry.

Upon successful completion of the digital marketing course, students will be well-prepared for a wide range of digital marketing roles in various industries. They will have the skills and knowledge to effectively develop, implement, and manage digital marketing strategies that drive business growth and success.

Modules Covered in the Course

• Essentials of Marketing
• Contemporary Issues in Marketing
• Consumer Insight and Analytics
• Social Media Marketing
• Digital Marketing Strategy
• User Experience
• The Collaborative Marketing Project
• Independent Marketing Research Project

Course Name: Digital Marketing MA
Type of Course: offline
Duration: 12 months
Fees: £11,400
Google Reviews Rating: 4.2

Verdict

Enrolling in the University of Portsmouth’s Digital Marketing MA offers a practical edge with hands-on projects and industry collaboration. The comprehensive curriculum and faculty expertise provide a well-rounded understanding. However, drawbacks include limited specialization options, higher costs, and some flexibility constraints. Despite the cons, the practical approach and industry connections make it a valuable choice for those seeking a thorough foundation in digital marketing with real-world applicability.

Contact Details

Phone Number: +44 23 9284 8484
Website: http://www.port.ac.uk
Address: Winston Churchill Ave, Southsea, Portsmouth PO1 2UP, UK

2. University of Manchester

The University of Manchester offers a comprehensive and dynamic digital marketing course that provides students with the skills and knowledge necessary to excel in today’s rapidly evolving digital landscape. This course combines theoretical learning with practical application, preparing students for successful careers in the field of digital marketing.

One of the strengths of the University of Manchester’s digital marketing course is its focus on industry relevance. The curriculum is designed in close collaboration with industry professionals and experts, ensuring that students learn the latest industry practices and emerging trends. This helps students develop a deep understanding of the digital marketing landscape and enables them to stay ahead in an ever-changing environment.

Overall, the digital marketing courses in UK at the University of Manchester offer a comprehensive and industry-focused education that prepares students for successful careers in the digital marketing field.

Modules covered in the course:

• Integrated Marketing Communication in a Digital Environment
• Marketing Management in the Digital Age
• Marketing Strategy and Competitive Advantage
• Marketing Analytics
• Current Topics in Digital Marketing
• Market Research in Practice in a Digital Context
• Digital Marketing Strategy Project
• Business-to-Business Marketing
• Retail Marketing
• Services Marketing: customer experiences and digital interactions
• International Marketing
• Digital Business
• Financial Data Analytics & AI in Finance
• User Experience (UX) Design and Web Analytics

Course Name: M.Sc. Digital Marketing
Type of Course: Offline
Duration: 12 Months
Fees: £15,500
Google Reviews Rating: 4.5

Verdict

Enrolling in the University of Manchester’s M.Sc. Digital Marketing offers a chance to gain a reputable education with a curriculum tailored to industry needs. Despite some drawbacks like limited specialization and the required time commitment, the course provides practical experiences and networking opportunities crucial for career advancement. While the cost may seem high, the investment in skills and knowledge necessary for navigating today’s digital landscape could outweigh the financial aspect in the long term. Overall, the program equips students with essential tools to thrive in the evolving field of digital marketing.

Contact Details

Phone Number: +44 161 306 6000
Website: www.manchester.ac.uk
Address: Oxford Rd, Manchester M13 9PL, UK

 

3. IIDE – The Digital School

Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Modules Covered in the Course

The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the course syllabus is also divided, into 2 modules that are exclusively in PCDMS.

• Foundation
• Search Marketing
• Social Marketing
• Growth & Analytics
• Planning & Strategy (Only in PCDMS)
• Business Skills (Only in PCDMS)

Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 months
Fees: USD 1,500 to 2,000
Google Reviews Rating: 4.8

Verdict

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.

The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill.

The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for some people who just want to do an online course but you can always get in touch with them to understand if this is negotiable.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: iide.co/online-digital-marketing-course/

 

4. Staffordshire University

Staffordshire University, established in 1914, is a renowned institution with a strong focus on digital and creative education. They have trained thousands of students and are located in Stoke-on-Trent, Staffordshire. This institute also appears in the top Digital Marketing Courses In Stoke-On-Trent

This undergraduate program offers a comprehensive curriculum covering digital marketing strategies, consumer behaviour, social media marketing, and more. Participants gain hands-on experience through live projects and industry placements, enhancing their employability.

Modules Covered in the Course

• Advertising And Marketing Communications
• Digital Content Creation
• Digital Marketing Techniques
• Marketing In The Business Environment
• Monitoring measuring in digital environments
• Social media strategy
• Consumer And Organisational Behaviour
• Data Analysis And Visualisation
• Digital Customer Experience
• Digital Marketing Strategy
• Managing Global Digital Brand Responsibility
• Consultancy/Management Project In Specialism
• Corporate Reputation And Ethics
• Marketing Research
• Strategic Marketing Management

Course Name: BSc (Hons) Digital Marketing
Type of Course: Offline
Duration: 3 Years
Fees: UK – £9,250
Google Reviews Rating: 4.3

Verdict

Enrolling in Staffordshire University’s BSc (Hons) Digital Marketing program is a strategic choice for those seeking a comprehensive education in the dynamic field of digital marketing. The offline nature of the course not only ensures a deep dive into the subject matter but also provides excellent networking opportunities through in-person interactions. Despite the program’s long duration of three years, the extensive curriculum and hands-on experience in live projects and industry placements make it a valuable investment in enhancing employability. While the extended timeline may be considered a drawback, the wealth of knowledge and practical skills gained outweigh the potential downside.

Contact Details

Phone Number: +44 (0)1782 294000
Website: https://www.staffs.ac.uk/course/digital-social-media-marketing-bsc

5. University of Leeds

The University of Leeds offers an exceptional digital marketing course that equips students with the skills and knowledge needed to navigate the dynamic and ever-evolving world of digital marketing. This course provides a comprehensive understanding of the key concepts, strategies, and techniques employed in successful digital marketing campaigns.

The University of Leeds also offers students valuable networking opportunities. With access to a diverse and vibrant community of students and faculty members, students can engage in discussions, collaborate on projects, and build connections with professionals in the field of digital marketing. These connections can be invaluable for future career prospects and industry connections.

In conclusion, the digital marketing courses in UK at the University of Leeds offer a comprehensive and industry-aligned curriculum, providing students with the knowledge and skills required to excel in the digital marketing field.

Modules Covered in the course:

• Introduction to Media and Communication Research
• Understanding Digital Media
• Interface Design
• Design for Digital Media
• Introduction to Media and Communication Theory
• Visual Communication
• Digital Media and the Senses
• Programming for Digital Media
• Working in Digital Media Teams
• Communication Research Methods
• Internet Policy
• Digital Media Project
• Communication Dissertation

Course Name: Digital Media BA
Type of Course: Offline
Duration: 3 Years
Fees: £9,250
Google Reviews Rating: 4.5

 

Verdict

Enrolling in the Digital Media BA at the University of Leeds offers a chance to gain industry-aligned skills and build a strong network. Despite the cost and time commitment, the course’s reputation, accreditation, and comprehensive curriculum outweigh the negatives. With hands-on learning and access to industry experts, students can develop crucial skills for a career in digital marketing. The diverse modules cover essential aspects of digital media, providing a well-rounded education. Overall, despite the drawbacks of cost and time, the opportunities for growth and networking make it a worthwhile investment in one’s future.

Contact Details

Phone Number:+44 113 243 1751
Website: www.leeds.ac.uk

6. Cardiff Metropolitan University

Cardiff Metropolitan University, commonly referred to as Cardiff Met, is a university located in the vibrant city of Cardiff, a renowned institution founded in 1865. It offers a diverse range of undergraduate, postgraduate, and research programs in areas such as business, art and design, health sciences, sports, and more. The university is proud of its diverse, multicultural community and is home to approximately 11,000 students from over 143 countries. It provides online digital marketing courses in UK. This institute also appears in the top Digital Marketing Courses In Cardiff

The Digital Marketing Diploma offered by Cardiff Metropolitan University is an excellent choice for individuals seeking comprehensive knowledge and skills in the field of digital marketing. This diploma program is designed to equip students with the necessary tools and techniques to thrive in the dynamic digital landscape. It is considered equivalent to an undergraduate degree.

Modules Covered in the Course

• Marketing & Digital Strategy
• Innovation in Marketing
• Digital Optimisation
• Sustainability
• The Digital Customer Experience

Course Name: The Certificate in Professional Digital Marketing
Type of Course: Online
Duration: NA
Fees: USD 868
Google Reviews Rating: 4.4

Verdict

Enrolling in Cardiff Metropolitan University’s Certificate in Professional Digital Marketing is a strategic move for those aiming to master the intricacies of digital marketing. With a robust curriculum covering essential aspects such as marketing strategy, innovation, digital optimization, sustainability, and customer experience, this program provides a comprehensive foundation. The emphasis on real-life projects and small group teaching ensures practical application and personalized attention. However, potential applicants should be aware that the program lacks a placement component, requiring proactive efforts in securing post-diploma opportunities.

Contact Details

Phone Number:+44 29 2041 6070
Website: https://www.cardiffmet.ac.uk/management/courses/Pages/cim-certificate-diploma-in-marketing.aspx

7. University of Southampton

The University of Southampton, founded in 1862 and situated in Southampton, England, is part of the prestigious Russell Group, focusing on research. It ranks among the top 15 universities in the UK.

Modules Covered in the Course

• Building Customer Insight
• Contemporary Market Price
• Digital Analytics
• Digital Marketing Strategy
• Integrated Marketing Campaign Design
• Research Method for Marketing

Course Name: MSc Digital Marketing
Type of Course: Full-time
Duration: 1 year
Fees: UK students pay £15,000 and international students pay £28,900.
Google Reviews Rating: 4.4

Verdict

The University of Southampton offers a reputable MSc Digital Marketing program, providing real business marketing projects and simulated consultancy exercises. While lacking an AI-integrated syllabus and placement assurance, it benefits from case studies, module-specific professors, and engaging coursework.

Contact Details

Phone: +44 (0)23 8059 5000
Email ID: enquiries@southampton.ac.uk
Website: https://www.southampton.ac.uk/

8. Newcastle University

Newcastle University is a member of the Russell Group of research-intensive universities, renowned for its high-quality teaching, strong research profile, and exceptional student support. As one of the leading providers of digital marketing courses in the UK, Newcastle University prepares students for the dynamic world of work through its comprehensive degrees.

Modules Covered In the Course

• Dissertation in Marketing
• Marketing Research
• Principles of Marketing
• Marketing Ethics, Critical Consumption, and Corporate Social Responsibility
• Contemporary Trends in Marketing
• Digital Consumer Behaviour
• Digital Marketing Communications

Course Name: Digital Marketing Courses in MSc
Type of Course: Offline
Duration: 12 months
Fees: UK students pay £15,000 and international students pay £27,100.
Google Reviews Rating: 3.7

Verdict

Newcastle University offers a diverse range of facilities, including a dedicated Student Hub, Contemporary café, Employability hub, Bloomberg Room, and Experimental and Behavioural Economics Lab, fostering a conducive learning environment. While praised for its technical prowess and vibrant student life, there have been mentions of difficulty accessing academic support, suggesting areas for improvement.

Contact Details

Phone Number: + 44 (0) 191 208 7250
Email ID: advancement@ncl.ac.uk
Website: https://www.ncl.ac.uk/

9. University of Brighton

The University of Brighton, established in the 1850s and situated along the south coast of England, operates across three campuses. Renowned for its commitment to sustainability, it prioritizes professional education and community engagement.

Course Name: CIM-accredited Marketing (Digital Marketing) MSc
Type of Course: On-campus
Duration: NA
Fees: UK students pay 10,500 GBP and international students pay 15,900 GBP.
Google Reviews Rating: 3.4

Modules Covered in the Course

• Business Solutions in Action
• Marketing Planning and Strategy
• Digital Marketing
• Research Methodologies and Methods for Marketing
• Buyer Behaviour
• Responsible Marketing
• Dissertation or Work Placement Project

Verdict

The University of Brighton’s CIM-accredited Marketing (Digital Marketing) MSc offers an advanced curriculum preparing students for careers in marketing, advertising, or social media. While praised for its supportive environment and vibrant culture, it’s essential to consider the reported concerns before enrolling.

Contact Details

Phone Number: +44 1273 600900
Email ID: studentservices@brighton.ac.uk
Website: https://www.brighton.ac.uk/

10. British Academy of Digital Marketing

British Academy of Digital Marketing offers comprehensive digital marketing courses with the flexibility of studying either in a virtual or physical classroom setup. With a team of experienced faculty members, the institute ensures thorough coverage of all modules to groom proficient digital marketers.

Modules Covered in the Course

• Evolution Of Digital Marketing
• Inbound And Social Media Marketing
• Content Marketing
• Blogging
• Engaging With Audiences
• Search Engine Optimization Algorithm Updates
• Off-page On-Page Optimization Technical Optimization
• Tools For SEO
• Tracking And Analyzing Success
• Digital Marketing Channels
• Integration Of Digital Marketing Strategy
• Email Marketing
• Paid Advertising

Course Name: Diploma in Digital Marketing
Type of Course: Online
Duration: 6 months
Fees: £507
Google Reviews Rating: 4.6

Digital Marketing Career Opportunities in UK

There are several exciting career paths in the field of digital marketing, each requiring specific skills and qualifications. Let’s discuss 8 career paths in digital marketing, along with the skills and qualifications needed, and also how much salary you can expect:

1. Digital Marketing Specialist

A digital market specialist is a professional who specializes in digital marketing strategies and tactics to promote and sell products or services online. They possess expertise in various areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising.

2. ​Social Media Manager

A social media manager is a professional responsible for managing and executing social media strategies for businesses or individuals. Their role is to create and curate content, engage with followers, monitor social media platforms, analyse performance metrics, and implement advertising campaigns to enhance brand visibility and customer engagement.

3. ​SEO Specialist

An SEO (Search Engine Optimization) specialist is a professional who focuses on improving the visibility and organic (non-paid) search engine rankings of a website in search engine results pages (SERPs). Their primary goal is to drive more targeted organic traffic to a website by optimizing various on-page and off-page elements

4. ​Content Strategist

A content strategist is a professional who develops and implements a content strategy to achieve specific business goals. They are responsible for planning, organizing, and managing content creation, distribution, and optimization across various digital platforms.

5. ​PPC Specialist

A PPC (Pay-Per-Click) specialist is a professional who specializes in managing and optimizing pay-per-click advertising campaigns on platforms like Google Ads, Bing Ads, and other social media platforms. Their primary goal is to drive targeted traffic to a website or landing page and maximize the return on investment (ROI) for their clients or employers.

6. Email Marketing Specialist

An email marketing specialist is a professional who focuses on creating, implementing, and managing email marketing campaigns to drive engagement, nurture leads, and increase conversions. They utilize various strategies and techniques to effectively communicate with a target audience through email.

7. E-commerce Manager

An e-commerce manager is a professional who is responsible for overseeing and managing all aspects of an e-commerce business or online store. Their primary goal is to maximize sales, improve the user experience, and ensure the smooth operation of the e-commerce website or platform.

8. Digital Marketing Analyst

A digital marketing analyst is a professional who analyses and interprets data related to digital marketing campaigns. They use various tools and techniques to gather and analyze data, providing insights and recommendations to optimize marketing strategies and improve overall campaign performance.

 

Conclusion

To pursue a career in digital marketing, it is recommended to acquire a strong foundation in digital marketing principles. This can be done through self-study, online courses, or pursuing a degree in marketing or a related field. Gaining practical experience through internships or entry-level positions can provide hands-on experience and help you develop skills. Building a strong online presence, networking, and staying updated with industry trends are also essential steps to take.

In conclusion, digital marketing offers a wide range of career paths, each requiring a unique set of skills and qualifications. By developing these skills, gaining practical experience, staying updated with industry trends, and continuously learning, you can position yourself for success in the field of digital marketing.

 

Frequently Asked Questions

Q. What are the advantages of taking Digital Marketing Courses in UK?

Digital marketing courses in UK provide you with the skills and information you need to succeed in the fast-paced world of Digital marketing. They provide insights into numerous digital marketing channels, methods, and technologies, allowing individuals to harness the power of digital platforms to propel business growth and career chances.

Q. What subjects are addressed in digital marketing courses in UK?

Search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, web analytics, digital strategy building, and other topics are covered in UK digital marketing courses. They teach a thorough grasp of essential digital marketing ideas as well as practical skills.

Q. Are there any prerequisites for enrolling in digital marketing courses?

The prerequisites for each course and institution may differ. Some courses may have no requirements and are appropriate for novices, but others may need fundamental marketing ideas or prior expertise in the sector. It is advised that you examine the course provider’s particular prerequisites.

Q. How much do digital marketing courses in UK cost?

The price of digital marketing courses in UK varies depending on the school, course duration, and level of teaching. Shorter courses or workshops may cost a few hundred dollars, although more complete programmes or certificates may cost more.

Q. Are digital marketing courses appropriate for newcomers?

Yes, many digital marketing courses are designed for newcomers. They provide you with a firm foundation in digital marketing ideas, tactics, and technologies.

Q. Why should I take any digital marketing courses in UK in particular?

Uk has a thriving tech and commercial ecosystem, making it an excellent place to learn digital marketing. Local courses can offer unique insights into the surrounding market as well as networking chances.