10 Best Digital Marketing Courses in Nairobi

Curious about Digital Marketing Courses in Nairobi? In today’s world where the majority of customers are online, digital marketing skills are crucial as they help businesses build brand awareness, reach a wider audience, and increase revenue. With the rise of digitalization, having digital marketing skills as an option is no longer a choice but essential. Using digital marketing skills can help businesses to achieve their objectives and stay competitive. Having digital marketing skills is vital for any entity to thrive in today’s world, ideally a holistic understanding to the learners about the digital marketing ecosystem. Moreover, they keep the professionals and businesses up-to-date with the latest trends and practices to keep them competitive in the dynamic digital marketplace.

Choosing the Right Digital Marketing Course 

Some tips on how to choose the best digital marketing courses in Nairobi for you:-

1. Consider your career goals

Before choosing a course, think about your career goals and what skills you need to achieve them. For example, if you want to specialize in social media marketing, look for courses that focus on that area.

2. Research course providers

Look for reputable course providers with a track record of delivering high-quality digital marketing courses. Read reviews, check their credentials, and see what previous students have to say about their experiences.

3. Check the course curriculum

Make sure the course covers the topics you want to learn and is up-to-date with the latest digital marketing trends and best practices. Check the digital marketing syllabus and read through the topics covered in each module.

4. Look for practical experience

The best digital marketing courses offer practical experiences, such as case studies, group projects, and hands-on assignments. Look for courses that allow you to apply what you learn to real-world scenarios.

Consider the course format: Digital marketing courses come in various formats, including online, in-person, self-paced, and instructor-led. Choose a format that suits your learning style and schedule. For example, if you prefer a flexible schedule, an online self-paced course might be a good fit for you.

Also Read: Digital Marketing Courses in Andheri

List of Popular Digital Marketing Courses in Nairobi

Here is an overview of the list of top digital marketing courses in Nairobi:

• Simplilearn
• IIDE- The Digital School
• Digital Skills Africa
• DSM
• Kenya Institute of Digital Marketing
• East African Digital Africa
• Digify Africa
• DMI
• OraDMT
• NIIT

 

1. Simplilearn

Founded in 2010, Simplilearn is a globally recognized online learning platform that offers a wide range of digital marketing courses. They have partnered up with many top universities and companies, and have trained over 5,00,000 students worldwide.

Their Masters-level course in digital marketing has been rated as the #1 Digital Marketing course by Search Engine Journal. Their course has been formed along with Facebook and offers certifications from Facebook and Google. Students have to complete 45+ projects that challenge them with real-life agency situations. This course aims to form industry-ready professionals ready to make their mark in the digital marketing industry.

This institute also appears in Best Digital Marketing Courses in Bangalore

Modules Covered In The Course

• Mastering SEO, Content Marketing, PPC and Digital Analytics
• Mastering Social Media, Mobile Marketing and Digital Strategy
• Advanced Web Analytics
• Advanced Search Engine Optimization (SEO)
• Advanced Pay Per Click (PPC) Program
• Advanced Social Media (With Facebook Blueprint Voucher)
• Digital Marketing Capstone

Course Name: Masters in Digital Marketing
Type of Course: Online
Duration: 11 months
Fees: 64,200 incl. taxes
Google Reviews Rating: 4.4

Verdict

Simplilearn is a globally recognized platform and doing their digital marketing course will guarantee you many opportunities in your career. Their course offers certifications from Google, Facebook and Hotspot which are sure to give you a competitive edge while applying for a job. Their case studies and projects prepare you for real-world situations. They also guarantee placements at the end of the course which is a bonus.

Contact Details

Phone: 1800-212-7688
Website: www.simplilearn.com

2. IIDE – The Digital School

The Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Modules Covered in the Course

The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the digital marketing syllabus is also divided, into 2 modules that are exclusively in PCDMS.

• Foundation
• Search Marketing
• Social Marketing
• Growth & Analytics
• Planning & Strategy (Only in PCDMS)
• Business Skills (Only in PCDMS)

Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 Months
Fees: USD 1,500 to 2,000
Google Reviews Rating: 4.8

 

Verdict 

IIDE makes it #3 on our list of Digital Marketing Courses in Vancouver, for it brings in the following:

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.

The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill.

The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for those seeking to do an online course for simple upscaling but one can always get in touch with them for a negotiation regarding the same.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: iide.co/online-digital-marketing-course/

 

3. Digital Skills Africa

Digital Skills Africa is a leading digital marketing training provider in Nairobi, providing comprehensive and practical training to individuals and businesses.

Modules Covered in the Course

• Search Engine Optimization
• Pay-Per-Click Advertising
• Social Media Marketing
• Email Marketing

Course Name: Digital Marketing Course
Type of Course: Online
Duration: 4 weeks
Fees: KES 30,000
Google Reviews Rating: NA\

 

Verdict

Digital Skills Africa provides practical experience and skill development in digital marketing. While the course duration is relatively short, it covers essential aspects of digital marketing effectively.

Contact details

Phone: +254 704 531 515,
Website: info@digitalskillsafrica.com

Also Read: Digital Marketing Courses in Pune

4. Digital School of Marketing

The Digital School of Marketing (DSM) is a well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa.

The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.

Modules Covered in the Course

• WordPress
• Search Engine Optimisation
• Social Media Marketing Management
• Digital Marketing Strategy
• Content Marketing
• Marketing Management

Course Name: Digital Marketing Graduate Certificate
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 3 – 4 Months
Fees: NA
Google Reviews Rating: NA

Verdict 

The Digital School of Marketing offers significant advantages due to its tailored approach and industry-driven expertise. Courses, crafted and taught by experienced professionals, ensure a cutting-edge curriculum aligned with the latest trends and best practices in digital marketing.

The school emphasizes practical learning through hands-on projects, case studies, and simulations, equipping students to tackle real-world challenges effectively. With flexible learning formats such as online courses or part-time schedules, individuals can access quality education while accommodating various learning styles and busy schedules.

Contact Details

Phone Number: 0861428710
Email ID: info@digitalschoolofmarketing.co.za
Website: https://digitalschoolofmarketing.co.za/

 

5. Kenya Institute of Digital Marketing

Kenya Institute of Digital Marketing is a leading digital marketing training provider, providing practical and hands-on training in digital marketing.

Modules Covered in the Course

• Search Engine Optimization
• Pay-Per-Click Advertising
• Social Media Marketing
• Email Marketing

Course Name: Diploma in Digital Marketing
Type of Course: Online
Duration: 6 months
Fees: KES 75,000
Google Reviews Rating: NA

Verdict

Kenya Institute of Digital Marketing offers a well-rounded program that covers essential aspects of digital marketing. With industry recognition and a focus on practical learning, graduates are well-prepared for the demands of the digital marketing industry.

Contact details

Phone: +254 739 935 111,

6. Africa Digital Media Institute

ADMI is a creative media and technology training provider that offers a range of courses in digital marketing. Their Digital Marketing Course covers all the key areas of digital marketing, including social media marketing, SEO, PPC, email marketing, and analytics. The course is designed to provide practical skills and hands-on training in digital marketing.

Modules Covered in the Course

• Social Media Marketing
• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Email Marketing
• Analytics

Course Name: Digital Marketing Course
Type of Course: Online
Duration: 3 months
Fees: Ksh. 50,000
Google Reviews Rating: 4.6

7. Digify Africa

Digital Marketing boot camp supported by Facebook. We source high-potential/low-opportunity youth in South Africa, Kenya, and Nigeria. The program helps unemployed learners become competent digital marketing professionals with practical experience in social media, analytics, search, SEO, content, and UX.

Modules Covered in the Course

• SEO
• PPC
• Social Media Marketing
• Email Marketing
• Analytics
• Content Marketing
• UX

Course Name: Digital Marketing
Type of Course: Online
Duration: 3 months
Fees: Ksh. 30,000
Google Reviews Rating: 5.0

Verdict

Digify Africa’s course equips learners with practical skills and knowledge essential for success in digital marketing. Designed by industry experts, it stays up-to-date with the latest trends and techniques.

Contact

Phone: +27 11 482 2071
Website:https://digifyafrica.com/

Also Read: Digital Marketing Courses in Mangalore

8. The Digital Marketing Institute (DMI)

The Digital Marketing Institute (DMI) is a globally recognized professional certification body that offers a wide range of digital marketing courses and certifications. With a mission to set the standard for digital marketing education, DMI provides comprehensive and up-to-date training programs designed to equip individuals with the skills and knowledge needed to thrive in the digital marketing industry.

DMI’s courses cover various disciplines within digital marketing, including search engine optimization (SEO), social media marketing, digital advertising, content marketing, analytics, and more. DMI stands out for its industry-aligned curriculum, expert instructors, practical learning approach, and focus on delivering relevant, real-world skills.

Modules Covered in the Course

• Professional & Digital Skills
• Social Media Marketing
• Search Marketing & Demand Generation
• Analytics and Planning
• Business Strategy and Management

Course Name: Postgraduate Diploma in Digital Marketing
Type of Course: Online
Duration: 16 Months
Fees: $7830
Google Reviews Rating: 4.9

Verdict

Enrolling in the Digital Marketing Institute’s Postgraduate Diploma is a strategic investment for those seeking a globally recognized certification. The comprehensive curriculum, spanning essential areas like SEO, social media, and analytics, ensures a well-rounded skill set.

Live webinars and Q&A sessions provide valuable interaction with expert instructors, enhancing the practical learning experience. However, the relatively high cost may be a drawback, but the program’s industry-aligned approach and potential career benefits make it a worthwhile choice for serious digital marketing professionals.

Contact Details

Website: https://digitalmarketinginstitute.com/students/courses/postgraduate-diploma-in-digital-marketing

9. OraDMT

OraDMT is one of the exclusive digital marketing training institutes in Nairobi. They offer many professional courses along with digital marketing skills.

Modules Covered in the Course

• Search Engine Optimization
• Social Media Marketing
• Google Adwords
• Google Analytics
• Affiliate Marketing
• Email Marketing
• Viral Marketing
• Google Webmaster Tools
• Infographics
• Content Marketing

Course Name: Digital Marketing Training
Type of Course: Varied Learning Levels
Duration: NA
Fees: Please contact the course provider to learn more about the fee structure
Google Reviews Rating: NA

Verdict

OraDMT offers a diverse range of digital marketing courses in Kenya catering to various learning levels. While their course prices differ significantly, they provide professional training to enhance digital marketing skills.

Contact Details

Phone Number: +254 745 564 273
Email ID: info@oradmt.com
Website: oradmt.com

Benefits of Pursuing the Best Digital Marketing Courses in Nairobi

Digital marketing courses are not only valuable but essential for professionals and businesses because they provide an understanding of digital marketing’s dynamic environment with the strategies to work effectively and efficiently.

With an immense scope of digital marketing, the importance of digital marketing has increased over the years and the demand for professionals in the field has grown rapidly. Digital marketing has become an essential part of the marketing strategy. Some key benefits of digital marketing courses are

1. Enhanced Career Opportunities

Digital marketing courses help you to stand out from the competition and provide various new career opportunities by giving you the skills and knowledge necessary to thrive in the digital marketing industry.

2. Networking Opportunities

Digital Marketing courses offer a great opportunity to network with other professionals in the field. This helps you to build relationships with other marketers.

3. Enhanced Brand Visibility

You learn how to optimize website content, leverage social networking platforms, and target audiences with advertising campaigns, etc. giving you an edge over those who aren’t proactive.

4. Increased Credibility

Completing a digital marketing course will enhance your credibility as a digital marketing professional. You are more likely to get employed and have clients come for your expertise.

5. Stay ahead of the Curve

Digital marketing is in a dynamic environment making it difficult to understand and emerge all the time. Taking a digital marketing course can help you stay up-to-date on the latest trends, giving you a competitive edge in the job market.

Digital Marketing Career Opportunities in Nairobi

Digital advertising has conquered the world by storm, and Nairobi is no exception. As businesses strive to amplify their digital presence in Kenya, the demand for digital marketing professionals has skyrocketed. In this article, we will delve into eight thrilling digital marketing career opportunities available in Nairobi, and explore the competencies and qualifications required for each career path.

1. Digital Marketing Expert

Are you enthusiastic about driving marketing campaigns and promoting brands, commodities, and amenities online? If so, then you should consider becoming a digital marketing expert! This occupation necessitates a complex array of competencies, including executing and handling marketing campaigns, utilizing various digital channels such as social media, email, and search engine marketing to reach the target audience, and analyzing the performance of marketing strategies using tools like Google Analytics and AdWords.

To become a digital marketing expert in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field. Additionally, you should have experience in digital marketing, outstanding communication competencies, and extensive knowledge of digital marketing tools.

2. Social Media Manager

Do you have a talent for creating, curating, and handling social media accounts? As a social media manager, you’ll be responsible for developing and executing social media campaigns that align with a company’s marketing goals and objectives. You’ll need to have exceptional communication competencies, experience in social media management, and knowledge of social media management tools such as Hootsuite and Buffer.

To become a social media manager in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in social media management.

3. Search Engine Optimization Specialist

Are you fascinated by optimizing websites and online content to improve search engine rankings? As a search engine optimization specialist, you’ll be responsible for using various techniques such as keyword research, on-page optimization, and link building to improve website traffic and visibility.

To become a search engine optimization specialist in Nairobi, you’ll need a bachelor’s degree in marketing, computer science, or a related field. Additionally, you should have experience in search engine optimization, exceptional communication competencies, and knowledge of SEO tools such as Ahrefs and SEMrush.

4. Content Strategist

Are you a master at creating and executing content marketing strategies? As a content strategist, you’ll be responsible for developing content that drives engagement, brand awareness, and website traffic. This requires a unique set of competencies, including experience in content marketing, exceptional communication skills, and knowledge of content marketing tools such as HubSpot and CoSchedule.

To become a content strategist in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in content marketing.

5. Email Marketing Specialist

Do you have a talent for developing and executing email marketing campaigns that drive engagement, leads, and sales? As an email marketing specialist, you’ll use various techniques such as list segmentation, A/B testing, and automation to optimize email marketing campaigns.

To become an email marketing specialist in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in email marketing.

6. Digital Advertising Specialist

Are you interested in developing and executing digital advertising campaigns that drive leads and sales? As a digital advertising specialist, you’ll use various techniques such as audience targeting, ad copy optimization, and conversion tracking to optimize digital advertising campaigns.

To become a digital advertising specialist in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in digital advertising.

7. Website Designer/Developer

Do you have a talent for creating and maintaining websites that align with a company’s branding and marketing goals? As a website designer/developer in Nairobi, you’ll need a bachelor’s degree in computer science, web design, or a related field, along with experience in website development, design, and implementation.

8. Digital Analytics Manager

Are you fascinated by data analysis and its impact on digital marketing strategies? As a digital analytics manager, you’ll be responsible for analyzing and interpreting data from various digital marketing channels and tools to make informed marketing decisions.

To become a digital analytics manager in Nairobi, you’ll need a bachelor’s degree in marketing, statistics, or a related field, along with experience in data analysis and knowledge of digital analytics tools such as Google Analytics and Adobe Analytics.

Conclusion

To get started in any of these digital marketing career paths, you can enroll in a relevant degree program or acquire relevant certifications. Additionally, you can gain experience through internships or entry-level positions and develop the necessary competencies to advance your career.

If you are a bit hesitant to make an investment in one of the above digital marketing courses in Nairoobi, then I recommend you attend a free masterclass on digital marketing to understand the offerings of this industry.

In conclusion, the digital marketing industry in Nairobi offers exciting and diverse career opportunities for individuals interested in digital marketing. With the right competencies and qualifications, you can build a fulfilling and successful career in this dynamic and ever-evolving field.

 

FAQs

Q1. What is digital marketing?

Answer: Digital marketing is a form of marketing that utilizes digital technologies such as the Internet, social media, mobile devices, search engines, and other digital channels to promote products or services.

Q2. What are the benefits of digital marketing?

Answer: Digital marketing offers several benefits including increased brand awareness, improved customer targeting, higher conversion rates, measurable results, and cost-effectiveness.

Q3. What skills are required to excel in digital marketing?

Answer: To excel in digital marketing, one needs skills such as digital analytics, social media management, search engine optimization, content marketing, email marketing, and mobile marketing.

Q4. How do I get started in digital marketing?

Answer: You can get started in digital marketing by enrolling in a relevant degree program or acquiring certifications, gaining experience through internships or entry-level positions, and building your portfolio of work.

Q5. What is the salary range for digital marketing professionals in Nairobi?

Answer: The salary range for digital marketing professionals in Nairobi varies based on experience, industry, and job role. However, the average salary ranges from Ksh. 50,000 to Ksh. 150,000 per month.

Q6. What are the job prospects for digital marketing professionals in Nairobi?

Answer: The job prospects for digital marketing professionals in Nairobi are promising due to the growing demand for digital marketing skills by businesses and organizations across various industries.

Q7. What is social media marketing?

Answer: Social media marketing involves the use of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others to promote products or services, engage with customers, and build brand awareness.

Q8. What is search engine optimization (SEO)?

Answer: Search engine optimization (SEO) is the process of optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs).

Q9. What is email marketing?

Answer: Email marketing involves sending commercial messages to a group of people via email to promote products or services, build brand awareness, and foster customer relationships.

Q10. How important is content marketing in digital marketing?

Answer: Content marketing is a critical component of digital marketing as it involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.