IIDE Logo
Digital Marketing courses in Nairobi

Best Digital Marketing Courses in Nairobi To Help You Upskill

by | Jun 23, 2023 | Blog | 0 comments

Curious about Digital Marketing Courses in Nairobi? In today’s world where the majority of customers are online, digital marketing skills are crucial as they help businesses build brand awareness, reach a wider audience, and increase revenue. With the rise of digitalization, having digital marketing skills as an option is no longer a choice but essential. Using digital marketing skills can help businesses to achieve their objectives and stay competitive. Having digital marketing skills is vital for any entity to thrive in today’s world, ideally a holistic understanding to the learners about the digital marketing ecosystem. Moreover, they keep the professionals and businesses up-to-date with the latest trends and practices to keep them competitive in the dynamic digital marketplace.

Benefits of Digital Marketing Courses 

Digital marketing courses are not only valuable but essential for professionals and businesses because they provide an understanding of digital marketing’s dynamic environment with the strategies to work effectively and efficiently.

The importance of digital marketing has increased over the years and the demand for professionals in the field has grown rapidly. Digital marketing has become an essential part of the marketing strategy. Some key benefits of digital marketing courses are

  • Enhanced Career Opportunities: Digital marketing courses help you to stand out from the competition and provide various new career opportunities by giving you the skills and knowledge necessary to thrive in the digital marketing industry.
  • Networking Opportunities: Digital Marketing courses offer a great opportunity to network with other professionals in the field. This helps you to build relationships with other marketers.
  • Enhanced Brand Visibility: You learn how to optimize website content, leverage social networking platforms, and target audiences with advertising campaigns, etc. giving you an edge over those who aren’t proactive.
  • Increased Credibility: Completing a digital marketing course will enhance your credibility as a digital marketing professional. You are more likely to get employed and have clients come for your expertise.
  • Stay ahead of the Curve: Digital marketing is in a dynamic environment making it difficult to understand and emerge all the time. Taking a digital marketing course can help you stay up-to-date on the latest trends, giving you a competitive edge in the job market.

Choosing the Right Digital Marketing Course 

Some tips on how to choose the best digital marketing course for you:-

  • Consider your career goals: Before choosing a course, think about your career goals and what skills you need to achieve them. For example, if you want to specialize in social media marketing, look for courses that focus on that area.
  • Research course providers: Look for reputable course providers with a track record of delivering high-quality digital marketing courses. Read reviews, check their credentials, and see what previous students have to say about their experiences.
  • Check the course curriculum: Make sure the course covers the topics you want to learn and is up-to-date with the latest digital marketing trends and best practices. Check the course syllabus and read through the topics covered in each module.
  • Look for practical experience: The best digital marketing courses offer practical experiences, such as case studies, group projects, and hands-on assignments. Look for courses that allow you to apply what you learn to real-world scenarios.
  • Consider the course format: Digital marketing courses come in various formats, including online, in-person, self-paced, and instructor-led. Choose a format that suits your learning style and schedule. For example, if you prefer a flexible schedule, an online self-paced course might be a good fit for you.

List of Popular Digital Marketing Courses in Nairobi

  • Simplilearn 
  • IIDE- The Digital School 
  • Digital Skills Africa 
  • DSM
  • Kenya Institute of Digital Marketing 
  • East African Digital Africa 
  • Digify Africa
  • DMI
  • Shaw Academy

 

1. Simplilearn

Digital Marketing courses in Nairobi

Simplilearn is a global leader in providing digital skills training, and its Digital Marketing Professional Program is designed for anyone looking to master digital marketing skills.

Course name

Digital Marketing Professional Program

Modules Covered in the Course

This comprehensive course covers everything from SEO and PPC to social media marketing and content marketing. The course includes hands-on projects, live instructor-led online classes, and industry-relevant Capstone projects to ensure that you have practical experience in digital marketing. The program is validated by industry experts and is designed to provide real-world, hands-on experience in digital marketing.

Mode of study

Online

Duration

6 months

Fees

KES 140,000

Contact details

Phone: 1800 212 7688
Website:https://www.simplilearn.com

 

2. IIDE The Digital School

 Digital Marketing courses in Nairobi

Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing. 

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Course Name

Online Digital Marketing Courses (ACDM + PCDMS)

Type of Course

Hybrid (Online Learning + optional Offline Presentations)

Duration

4 – 6 months

Fees

INR  1,15,000 – 1,60,000

Google Reviews Rating

4.8

Modules Covered in the Course

The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the course syllabus is also divided, into 2 modules that are exclusively in PCDMS.

  • Foundation 
  • Search Marketing
  • Social Marketing
  • Growth & Analytics
  • Planning & Strategy (Only in PCDMS)
  • Business Skills (Only in PCDMS)

Why enroll in this course?

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.

The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill. 

The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for some people who just want to do an online course but you can always get in touch with them to understand if this is negotiable.

 

3. Digital Skills Africa

 Digital Marketing courses in Nairobi

Digital Skills Africa is a leading digital marketing training provider in Nairobi, providing comprehensive and practical training to individuals and businesses.

Course name

Digital Marketing Course

Modules Covered in the Course

This course covers the basics of digital marketing, including SEO, PPC, social media marketing, and email marketing. The course includes hands-on practical projects to help you apply what you learn. The course provides practical experience and is designed to help you develop skills in digital marketing.

Mode of study

Online

Duration

4 weeks

Fees

KES 30,000

Contact details

Phone: +254 704 531 515,
Website:
[email protected]

 

4. Digital School of Marketing

 Digital Marketing courses in Nairobi

Digital School of Marketing is a leading digital marketing training provider in Africa, providing industry-focused and practical digital marketing training.

Course name

Digital Marketing Certificate Course

Modules Covered in the Course

This course covers all aspects of digital marketing, including social media marketing, SEO, PPC, email marketing, and mobile marketing. The course includes interactive online classes and practical projects to help you apply what you learn. The course provides practical experience and is designed to help you develop skills in digital marketing.

Mode of study

Online

Duration

12 weeks

Fees

KES 39,900

Contact details

Phone: +254 20 765 0891

 

5. Kenya Institute of Digital Marketing

 Digital Marketing courses in Nairobi

Kenya Institute of Digital Marketing is a leading digital marketing training provider, providing practical and hands-on training in digital marketing.

Course name

Diploma in Digital Marketing

Modules Covered in the Course

This course covers all aspects of digital marketing, including SEO, PPC, social media marketing, and email marketing. The course includes interactive online classes and practical projects to help you apply what you learn. The course is recognized by industry experts and is designed to provide real-world, hands-on experience in digital marketing.

Mode of study

Online

Duration

6 months

Fees

KES 75,000

Contact details

Phone: +254 739 935 111,

 

6. Africa Digital Media Institute

 Digital Marketing courses in Nairobi

ADMI is a creative media and technology training provider that offers a range of courses in digital marketing. Their Digital Marketing Course covers all the key areas of digital marketing, including social media marketing, SEO, PPC, email marketing, and analytics. The course is designed to provide practical skills and hands-on training in digital marketing.

Course Name

Digital Marketing Course

Mode

Online

Duration

3 months

Fees

Ksh. 50,000

 

7. Digify Africa

 Digital Marketing courses in Nairobi

Digital Marketing boot camp supported by Facebook. We source high-potential/low-opportunity youth in South Africa, Kenya, and Nigeria. The program helps unemployed learners become competent digital marketing professionals with practical experience in social media, analytics, search, SEO, content, and UX.

Course Name

Digital Marketing

Modules Covered in the Course

Digify Africa is a digital marketing training provider that offers practical, hands-on courses that cover all aspects of digital marketing, from SEO and PPC to social media marketing and email marketing. The course is designed for both beginners and advanced learners and provides a comprehensive understanding of digital marketing. The course is designed by industry experts and covers the latest trends and techniques in digital marketing.

Mode

Online

Duration

3 months 

Fees

Ksh. 30,000 

Contact

Phone: +27 11 482 2071

 

8.  Digital Marketing Institute (DMI)

Digital Marketing courses in Nairobi

DMI is a globally recognized digital marketing training provider that offers a range of courses in digital marketing. Their Professional Diploma in Digital Marketing covers all the key areas of digital marketing, from SEO and PPC to social media marketing and email marketing. The course is internationally recognized and provides a solid foundation in digital marketing.

Course Name

Professional Diploma in Digital Marketing

Mode

Online

Duration

6 months

Fees

Ksh. 150,000

Digital Marketing Career Opportunities in Nairobi

Digital advertising has conquered the world by storm, and Nairobi is no exception. As businesses strive to amplify their digital presence in Kenya, the demand for digital marketing professionals has skyrocketed. In this article, we will delve into eight thrilling digital marketing career opportunities available in Nairobi, and explore the competencies and qualifications required for each career path.

Digital Marketing Expert

Are you enthusiastic about driving marketing campaigns and promoting brands, commodities, and amenities online? If so, then you should consider becoming a digital marketing expert! This occupation necessitates a complex array of competencies, including executing and handling marketing campaigns, utilizing various digital channels such as social media, email, and search engine marketing to reach the target audience, and analyzing the performance of marketing strategies using tools like Google Analytics and AdWords.

To become a digital marketing expert in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field. Additionally, you should have experience in digital marketing, outstanding communication competencies, and extensive knowledge of digital marketing tools.

Social Media Manager

Do you have a talent for creating, curating, and handling social media accounts? As a social media manager, you’ll be responsible for developing and executing social media campaigns that align with a company’s marketing goals and objectives. You’ll need to have exceptional communication competencies, experience in social media management, and knowledge of social media management tools such as Hootsuite and Buffer.

To become a social media manager in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in social media management.

Search Engine Optimization Specialist

Are you fascinated by optimizing websites and online content to improve search engine rankings? As a search engine optimization specialist, you’ll be responsible for using various techniques such as keyword research, on-page optimization, and link building to improve website traffic and visibility.

To become a search engine optimization specialist in Nairobi, you’ll need a bachelor’s degree in marketing, computer science, or a related field. Additionally, you should have experience in search engine optimization, exceptional communication competencies, and knowledge of SEO tools such as Ahrefs and SEMrush.

Content Strategist

Are you a master at creating and executing content marketing strategies? As a content strategist, you’ll be responsible for developing content that drives engagement, brand awareness, and website traffic. This requires a unique set of competencies, including experience in content marketing, exceptional communication skills, and knowledge of content marketing tools such as HubSpot and CoSchedule.

To become a content strategist in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in content marketing.

Email Marketing Specialist

Do you have a talent for developing and executing email marketing campaigns that drive engagement, leads, and sales? As an email marketing specialist, you’ll use various techniques such as list segmentation, A/B testing, and automation to optimize email marketing campaigns. 

To become an email marketing specialist in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in email marketing.

Digital Advertising Specialist

Are you interested in developing and executing digital advertising campaigns that drive leads and sales? As a digital advertising specialist, you’ll use various techniques such as audience targeting, ad copy optimization, and conversion tracking to optimize digital advertising campaigns.

To become a digital advertising specialist in Nairobi, you’ll need a bachelor’s degree in marketing, communications, or a related field, along with extensive experience in digital advertising.

Website Designer/Developer

Do you have a talent for creating and maintaining websites that align with a company’s branding and marketing goals? As a website designer/developer in Nairobi, you’ll need a bachelor’s degree in computer science, web design, or a related field, along with experience in website development, design, and implementation.

Digital Analytics Manager

Are you fascinated by data analysis and its impact on digital marketing strategies? As a digital analytics manager, you’ll be responsible for analyzing and interpreting data from various digital marketing channels and tools to make informed marketing decisions.

To become a digital analytics manager in Nairobi, you’ll need a bachelor’s degree in marketing, statistics, or a related field, along with experience in data analysis and knowledge of digital analytics tools such as Google Analytics and Adobe Analytics.

FAQs

Q1. What is digital marketing?

Answer: Digital marketing is a form of marketing that utilizes digital technologies such as the Internet, social media, mobile devices, search engines, and other digital channels to promote products or services.

Q2. What are the benefits of digital marketing?

Answer: Digital marketing offers several benefits including increased brand awareness, improved customer targeting, higher conversion rates, measurable results, and cost-effectiveness.

Q3. What skills are required to excel in digital marketing?

Answer: To excel in digital marketing, one needs skills such as digital analytics, social media management, search engine optimization, content marketing, email marketing, and mobile marketing.

Q4. How do I get started in digital marketing?

Answer: You can get started in digital marketing by enrolling in a relevant degree program or acquiring certifications, gaining experience through internships or entry-level positions, and building your portfolio of work.

Q5. What is the salary range for digital marketing professionals in Nairobi?

Answer: The salary range for digital marketing professionals in Nairobi varies based on experience, industry, and job role. However, the average salary ranges from Ksh. 50,000 to Ksh. 150,000 per month.

Q6. What are the job prospects for digital marketing professionals in Nairobi?

Answer: The job prospects for digital marketing professionals in Nairobi are promising due to the growing demand for digital marketing skills by businesses and organizations across various industries.

Q7. What is social media marketing?

Answer: Social media marketing involves the use of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others to promote products or services, engage with customers, and build brand awareness.

Q8. What is search engine optimization (SEO)?

Answer: Search engine optimization (SEO) is the process of optimizing a website’s content and structure to improve its visibility and ranking on search engine results pages (SERPs).

Q9. What is email marketing?

Answer: Email marketing involves sending commercial messages to a group of people via email to promote products or services, build brand awareness, and foster customer relationships.

Q10. How important is content marketing in digital marketing?

Answer: Content marketing is a critical component of digital marketing as it involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

Conclusion

To get started in any of these digital marketing career paths, you can enroll in a relevant degree program or acquire relevant certifications. Additionally, you can gain experience through internships or entry-level positions and develop the necessary competencies to advance your career. In conclusion, the digital marketing industry in Nairobi offers exciting and diverse career opportunities for individuals interested in digital marketing. With the right competencies and qualifications, you can build a fulfilling and successful career in this dynamic and ever-evolving field.

Check out the best digital marketing courses in these metro cities:
Digital marketing courses in Borivali
Digital marketing courses in South Delhi
Digital marketing courses in Dadar

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *