Looking for a Digital Marketing course in Kenya to upskill? Your search ends here. Check out our list of the top digital marketing courses in Kenya along with their details.
Digital marketing involves utilizing digital channels such as search engines, social media, email, and websites to promote products or services, connect with the target audience, and drive online engagement and sales. It encompasses a variety of strategies and tactics aimed at reaching and influencing consumers in the digital realm. Also known as online marketing, it entails promoting brands to potential customers through the internet. By leveraging digital platforms like emails, social media, online ads, and multimedia messages, businesses can connect with a larger and more specific audience interested in their offerings.
This blog presents a selection of highly sought-after digital marketing courses in Kenya, known for their comprehensive digital marketing syllabus, reasonable fees, and promising placement prospects. These courses equip students with essential skills and expertise to excel in the digital marketing field, boasting a proven track record of success. Ideal for Indian learners aspiring to thrive in the digital marketing industry.
Best Digital Marketing Courses In Kenya
After going through various digital marketing courses in Kenya we have curated the following list to help you find your ideal course:
- The Digital Marketing Institute
- Boot Camp Digital
- IIDE – The Digital School
- Digital Business Academy
- The Knowledge Academy
- The IDM (Institute of Data and Marketing)
- 7Boats Academy
- EduDelphi
- OraDMT
- NIIT
1. The Digital Marketing Institute
The Digital Marketing Institute (DMI) is a globally recognized professional certification body that offers a wide range of digital marketing courses and certifications. With a mission to set the standard for digital marketing education, DMI provides comprehensive and up-to-date training programs designed to equip individuals with the skills and knowledge needed to thrive in the digital marketing industry.
DMI’s courses cover various disciplines within digital marketing, including search engine optimization (SEO), social media marketing, digital advertising, content marketing, analytics, and more. DMI stands out for its industry-aligned curriculum, expert instructors, practical learning approach, and focus on delivering relevant, real-world skills.
Modules Covered in the Course
- Professional & Digital Skills
- Social Media Marketing
- Search Marketing & Demand Generation
- Analytics and Planning
- Business Strategy and Management
Course Name: Postgraduate Diploma in Digital Marketing
Type of Course: Online
Duration: 16 Months
Fees: $7830
Google Reviews Rating: 4.9
PROS
- Globally recognized certification
- Live Webinars & Q&A Sessions
- Practice Exams
CONS
- Expensive
Verdict
Enrolling in the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing in Kenya is a strategic investment for those seeking a globally recognized certification. The comprehensive curriculum, spanning essential areas like SEO, social media, and analytics, ensures a well-rounded skill set. Live webinars and Q&A sessions provide valuable interaction with expert instructors, enhancing the practical learning experience. However, the relatively high cost may be a drawback, but the program’s industry-aligned approach and potential career benefits make it a worthwhile choice for serious digital marketing professionals.
Contact Details
Website: https://digitalmarketinginstitute.com/students/courses/postgraduate-diploma-in-digital-marketing
2. Boot Camp Digital
Boot Camp Digital provides digital marketing training to upskill business marketing campaigns through social media. They run many ventures including start-ups, small businesses, etc. Their online training consists of many topics ranging from basic to advanced like content marketing and analytic reporting. Boot Camp Digital offers online digital marketing courses in Kenya for students as well as professionals.
Modules covered in the course
- Digital Marketing Strategy
- Digital Measurement
- Email marketing
- Websites
- SEO Training
- Google Analytics
- Digital Advertising
- Social Media Strategy
Course Name: Digital Marketing Masters Certification
Type of Course: Online
Duration: 1 year
Fees: USD 997.
Google Reviews Rating: NA
PROS
- Private Facebook group
- Monthly Q&A calls and updates
CONS
- Limited access (1 Year)
Verdict
Enrolling in Boot Camp Digital’s Digital Marketing Masters Certification is a strategic investment in elevating your marketing expertise. This comprehensive online course covers vital aspects from digital strategy to analytics, providing a well-rounded skill set. While the one-year duration may seem limiting, the private Facebook group and monthly Q&A calls provide ongoing support, maximizing the learning experience.
Contact Details
Phone Number: +1 513 223 3878
Website: https://bootcampdigital.com/product/digital-marketing-certification/
3. IIDE – The Digital School
Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.
The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.
Modules Covered in the Course
The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the course syllabus is also divided, into 2 modules that are exclusively in PCDMS.
- Foundation
- Search Marketing
- Social Marketing
- Growth & Analytics
- Planning & Strategy (Only in PCDMS)
- Business Skills (Only in PCDMS)
Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 months
Fees: USD 1,500 to 2,000
Google Reviews Rating: 4.8
PROS
- 1:1 Mentoring Sessions
- Dedicated Hiring Portal
- Case Studies
- 20+ Digital Marketing and AI Tools
- Assured Placements
CONS
- No lifetime access is provided.
Verdict
Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.
The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill.
The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for some people who just want to do an online course but you can always get in touch with them to understand if this is negotiable.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: iide.co/online-digital-marketing-course/
4. Digital Business Academy
Since its founding in 2012, the Digital Business Academy has collaborated with more than 4000 people from some of the most cutting-edge businesses in Africa to create cutting-edge, practical digital education that has benefited more than 250 businesses, government agencies, and non-profit organisations. Digital Business Academy provides digital marketing courses In Kenya via online mode.
Modules Covered in the Course
- Introduction to Digital Marketing
- Website Optimization
- Content Marketing
- Social Media Marketing
- SEO
- Google ads
- Video Marketing
- Email Marketing
- Digital Marketing Strategy
- Introduction of AI in Digital Marketing
Course Name: Digital Marketing Course
Type of Course: Online
Duration: 8 Weeks
Fees: $462
Google Reviews Rating: NA
PROS
- Downloadable eBooks, case studies, templates and toolkits.
- Weekly virtual Q+A with lecturer
CONS
- No live classes
Verdict
Enrolling in the Digital Marketing Course offered by the Digital Business Academy provides a unique opportunity to gain practical insights from industry leaders in Africa. With a comprehensive curriculum covering essential modules such as SEO, Google Ads, and AI in Digital Marketing, the course offers tangible benefits for businesses, government agencies, and non-profits. While the absence of live classes may be a drawback, the inclusion of downloadable resources, weekly Q+A sessions, and a reasonable fee of $462 makes it a valuable investment in acquiring cutting-edge digital skills.
Contact Details
Phone Number: +27 10 035 2530
Website: https://digitalbusinessacademy.co.za/courses/digital-marketing/
5. The Knowledge Academy
The Knowledge Academy offers a comprehensive Digital Marketing Masterclass, providing participants with valuable insights and skills. The course covers essential aspects of digital marketing, equipping learners with practical knowledge to navigate the digital landscape. Participants can expect a well-structured curriculum designed to enhance their understanding of key digital marketing concepts. The program, available on The Knowledge Academy’s platform, aims to empower individuals with the expertise needed to excel in the dynamic field of digital marketing. Prospective students can explore this course to gain a solid foundation in digital marketing strategies and practices.
In conclusion, the Knowledge Academy is a recognised online learning environment that provides a variety of digital marketing courses in Kenya to aid in the development of crucial skills for both individuals and organizations. The school gives students the tools they need to achieve their academic and career objectives with a flexible and accessible learning environment, knowledgeable instructors, and all-encompassing assistance.
Modules Covered in the course
- Module 1: Digital Marketing
- Module 2: Planning, Strategy, and Testing
- Module 3: Customer Experience and Usability
- Module 4: Mobile Marketing
- Module 5: Content Strategy
- Module 6: Social Media
- Module 7: Email Marketing
- Module 8: Search Engine Marketing: SEO and PPC Defined
- Module 9: Integrating Your Marketing Communications for Maximum ROI
Course Name: Digital Marketing Masterclass
Type of Course: Online Training
Duration: 8 hours Self-paced.
Fees: $1295
Google Reviews Rating: NA
PROS
- Interactive course
- Scenario-based learning
CONS
- Access for 90 days
Verdict
Enrolling in The Knowledge Academy’s Digital Marketing Masterclass offers a comprehensive exploration of vital digital marketing aspects, providing practical insights for navigating the dynamic online landscape. The well-structured curriculum ensures a solid foundation in key concepts. However, prospective students should be mindful of the limited 90-day access and the relatively higher cost, considering their learning preferences and budget constraints.
Contact Details
Email address: info@theknowledgeacademy.com
Website: https://www.theknowledgeacademy.com/courses/digital-marketing-courses/
6. The IDM (Institute of Data and Marketing)
The IDM is a reputable and prestigious institution with over 30 years of experience delivering world-class excellence in data-driven learning and training. They offer comprehensive training and qualifications in direct and digital marketing courses. Their expert-led instruction, practical approach, and industry recognition make them a trusted choice for marketers seeking to enhance their skills, knowledge, and career prospects in the dynamic field of direct and digital marketing.
The courses offered by The IDM equip students with the skills, knowledge, and industry-recognized certification needed to excel in the field of digital marketing. The program’s practical approach, expert-led instruction, and networking opportunities make it an ideal choice for professionals looking to advance their careers or entrepreneurs seeking to enhance their digital marketing capabilities.
Modules Covered in the Course
- An introduction to intelligent marketing
- Integrated planning for omnichannel campaigns
- Profitable CRM techniques
- Measuring and optimising your omnichannel marketing
- Building a comprehensive budget
- GDPR: understanding campaign compliance
- Creating briefs that instruct and inspire
- Harmonising your omnichannel marketing mix
- Supercharging your content marketing
- Getting strategic on social media
- Putting your customers at the heart of your website design
- Amplifying your emails
- Making the most of mobile marketing
- How to scale your search engine opportunities
- Mastering print mail
Course Name: Professional Marketing Diploma
Type of Course: Online
Duration: 12 months
Fees: USD 2,035
Google Reviews Rating: 3.9
PROS
- Flexible learning
- Faculty with 20+ years of experience
CONS
- Costly
Verdict
Enrolling in IDM’s Professional Marketing Diploma in Kenya is a strategic choice for those seeking to excel in digital marketing. The program, with its comprehensive modules and practical approach, equips students with skills crucial for success. Despite its higher cost, the course’s flexible online format and the expertise of faculty members with over 20 years of experience make it a valuable investment in advancing your career.
Contact Details
Phone Number: 020 8614 0255
Email ID: ask@theidm.com
Website: https://www.theidm.com/qualification/idm-professional-marketing-diploma
7. 7Boats Academy
7Boats Academy is an internationally acclaimed digital marketing training institute that has trained more than 43 thousand people across 165 countries worldwide. It’s an award-winning training institute with more than 25 recognitions and awards.
Modules Covered in this Course
- Understanding Digital Marketing
- Marketing in the Digital Era
- Digital Marketing Plan
- Search Engine Marketing and Online Advertising
- Social Media Marketing
Course Name: Advanced Digital Marketing Specialization Course (ADMSC)
Type of Course: Online
Duration: 3.5 months
Fees: KES 38,206 + Taxes
Google Reviews Rating: 4.8
PROS
- 12 month access to the course
- Access on mobile app
CONS
- No specific mention of AI-integrated syllabus
Verdict
7Boats Academy offers a range of courses catering to different durations and levels of expertise in digital marketing. With its international recognition and comprehensive curriculum, it provides a solid foundation for individuals looking to pursue a career in digital marketing.
Contact Details
Phone Number: +91 80170 49042
Email ID: info@7boats.com
Website: https://www.7boats.com/
8. EduDelphi
EduDelphi, a renowned digital training provider originating in India, extends its array of digital marketing courses to Kenya.
Modules Covered in this Course
- Digital Marketing Fundamentals
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Pay-Per-Click (PPC) Advertising
- Email Marketing
- Content Marketing
- Web Analytics
- Mobile Marketing
- Affiliate Marketing
Course Name: Advanced Digital Marketing Course
Type of Course: Online
Duration: 30 hours (365 days access)
Fees: Please contact the course provider to learn more about the fee structure.
Google Reviews Rating: NA
PROS
- Comprehensive coverage of digital marketing essentials
- Flexible access with 365 days availability
CONS
- Fee details not readily available
Verdict
EduDelphi brings its expertise from India to Kenya, offering a robust digital marketing certification course. With a wide range of modules and flexible access, this course caters to aspiring marketers seeking comprehensive training.
Contact Details
Phone Number: +971 – 4394 – 3634
Email ID: info@edudelphi.com
Website: edudelphi.com
9. OraDMT
OraDMT is one of the exclusive digital marketing training institutes in Kenya. They offer many professional courses along with digital marketing skills.
Modules Covered in the Course
- Search Engine Optimization
- Social Media Marketing
- Google Adwords
- Google Analytics
- Affiliate Marketing
- Email Marketing
- Viral Marketing
- Google Webmaster Tools
- Infographics
- Content Marketing
Course Name: Digital Marketing Training
Type of Course: Varied Learning Levels
Duration: NA
Fees: Please contact the course provider to learn more about the fee structure
Google Reviews Rating: NA
PROS
- Variety of digital marketing courses
- Professional training offered
CONS
- No specific mention of an AI-integrated syllabus
Verdict
OraDMT offers a diverse range of digital marketing courses in Kenya catering to various learning levels. While their course prices differ significantly, they provide professional training to enhance digital marketing skills.
Contact Details
Phone Number: +254 745 564 273
Email ID: info@oradmt.com
Website: oradmt.com
10. NIIT
NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. Established in 1981, the company aimed to address the human resource challenges of the nascent IT industry. Today, NIIT stands among the world’s leading training companies, offering a vast and comprehensive array of talent development programs.
Modules Covered in this Course
- SEO Optimization (Both On Page And Off Page)
- ROI Optimization
- Website Building
- Social Media Marketing
- Influencer Marketing
- Google Advertising Ecosystem
Course Name: Digital Marketing Program with Generative AI
Type of Course: Online
Duration: 12/23 weeks
Fees: Please contact the course provider to learn more about this fee structure.
Google Reviews Rating: NA
PROS
- AI-integrated syllabus
- Personalized Mentoring
CONS
- There is no placement assurance post course completion
Verdict
NIIT offers a comprehensive program with an AI-integrated syllabus and personalized mentoring. While it lacks placement assurance, it equips students with essential skills through practical projects and mentor-led sessions.
Contact Details
Phone Number: +1 777 4088738
Email ID: businessimpact@niit.com
Website: https://www.niit.com/
Digital Marketing Career Opportunities in Kenya
There are several exciting career paths in the field of digital marketing, each requiring specific skills and qualifications. Let’s discuss 8 career paths in digital marketing, along with the skills and qualifications needed, and also how much salary you can expect:
1. Digital Marketing Specialist
A digital market specialist is a professional who specializes in digital marketing strategies and tactics to promote and sell products or services online. They possess expertise in various areas such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising.
2. Social Media Manager
A social media manager is a professional responsible for managing and executing social media strategies for businesses or individuals. Their role is to create and curate content, engage with followers, monitor social media platforms, analyse performance metrics, and implement advertising campaigns to enhance brand visibility and customer engagement.
3. SEO Specialist
An SEO (Search Engine Optimization) specialist is a professional who focuses on improving the visibility and organic (non-paid) search engine rankings of a website in search engine results pages (SERPs). Their primary goal is to drive more targeted organic traffic to a website by optimizing various on-page and off-page elements
4. Content Strategist
A content strategist is a professional who develops and implements a content strategy to achieve specific business goals. They are responsible for planning, organizing, and managing content creation, distribution, and optimization across various digital platforms.
5. PPC Specialist
A PPC (Pay-Per-Click) specialist is a professional who specializes in managing and optimizing pay-per-click advertising campaigns on platforms like Google Ads, Bing Ads, and other social media platforms. Their primary goal is to drive targeted traffic to a website or landing page and maximize the return on investment (ROI) for their clients or employers.
6. Email Marketing Specialist
An email marketing specialist is a professional who focuses on creating, implementing, and managing email marketing campaigns to drive engagement, nurture leads, and increase conversions. They utilize various strategies and techniques to effectively communicate with a target audience through email.
7. E-commerce Manager
An e-commerce manager is a professional who is responsible for overseeing and managing all aspects of an e-commerce business or online store. Their primary goal is to maximize sales, improve the user experience, and ensure the smooth operation of the e-commerce website or platform.
8. Digital Marketing Analyst
A digital marketing analyst is a professional who analyses and interprets data related to digital marketing campaigns. They use various tools and techniques to gather and analyze data, providing insights and recommendations to optimize marketing strategies and improve overall campaign performance.
Conclusion
Digital marketing allows you to connect with potential and existing customers, which is essential for business and brand awareness. Digital marketing is important because it allows you to be creative and stand out from your competitors in a crowded market. Digital marketing courses in Kenya provide individuals and businesses with valuable resources to harness the power of the digital world. With an immense scope of digital marketing, these courses provide students with the knowledge and skills they need to succeed in a competitive business environment.
If you are hesitant to make an investment in a digital marketing course, then I suggest you attend a free digital marketing masterclass and explore what this field has in store for you.
Whether you are a student looking to kick-start your career or a professional looking to advance, investing in a digital education business in Kenya can open the door to innovation and help you stay ahead of the digital market.
Frequently Asked Questions
Q1. What are the advantages of taking Digital Marketing Courses in Kenya?
Digital marketing courses in Kenya provide you with the skills and information you need to succeed in the fast-paced world of Digital marketing. They provide insights into numerous digital marketing channels, methods, and technologies, allowing individuals to harness the power of digital platforms to propel business growth and career chances.
Q2. What subjects are addressed in digital marketing courses in Kenya?
Search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, web analytics, digital strategy building, and other topics are covered in digital marketing courses in Kenya. They teach a thorough grasp of essential digital marketing ideas as well as practical skills.
Q3. Are there any prerequisites for enrolling in digital marketing courses?
The prerequisites for each course and institution may differ. Some courses may have no requirements and are appropriate for novices, but others may need fundamental marketing ideas or prior expertise in the sector. It is advised that you examine the course provider’s particular prerequisites.
Q4. How much do digital marketing courses in Kenya cost?
The price of digital marketing courses in Kenya varies depending on the school, course duration, and level of teaching. Shorter courses or workshops may cost a few hundred dollars, although more complete programmes or certificates may cost more.
Q5. Are digital marketing courses appropriate for newcomers?
Yes, many digital marketing courses are designed for newcomers. They provide you with a firm foundation in digital marketing ideas, tactics, and technologies.
Q6. Why should I take any digital marketing courses in Kenya in particular?
Kenya has a thriving tech and commercial ecosystem, making it an excellent place to learn digital marketing. Local courses can offer unique insights into the surrounding market as well as networking chances.
