10 Best Digital Marketing Courses in Ghana

Want to learn digital marketing in Ghana? You’ve come to the right place.

This blog covers the best digital marketing courses in Ghana.

In today’s fast-paced digital landscape, where access to information is predominantly online, digital marketing has become essential. During the pandemic, online businesses thrived, highlighting the growing scope of digital marketing.

Digital marketing courses in Ghana offer comprehensive training in SEO, content marketing, email marketing, PPC, and more. They empower businesses to expand, diversify, and adapt to the ever-changing digital landscape. As a result, the demand for digital marketing courses in Ghana is steadily increasing.

Choosing The Right Digital Marketing Courses In Ghana

1. Know your main objective 

You need to ask yourself questions like:

• Why do you need to learn a course in digital marketing?
• What are you going to accomplish through a digital marketing course?
• What do you expect to do after completing the course?

You should only decide once you’ve answered these questions.

2. Choose a Course with Important Modules and Up-to-Date Syllabus

When it comes to digital marketing, it is crucial to have a solid understanding of the field’s objectives. Once you have identified your goals, it is essential to ensure that the course’s digital marketing syllabus covers all the crucial modules that are necessary to achieve them.

Digital marketing is a constantly evolving field, and the course content must be updated regularly to keep up with the latest trends and technologies. Therefore, it is essential to choose a course that provides you with the most up-to-date knowledge and skills required to succeed in the digital marketing industry.

3. Course Duration and Practical Projects

A good course must consist of well-designed assessments to check on the student’s progress. They must have practical, hands-on projects that give students an idea of how a real agency works and make them job-ready.

4. Comparison of Fee

After you’ve identified the course and institution of your choice, check the fees and see if it is feasible for you. Compare the fees with other institutions and see how they add up.

Also see the value that you get for your money in terms of the course syllabus, networking opportunities, skills you will gain, etc. If you do your research well, you’ll be able to find the perfect course within your budget.

5. Alumni Success Stories

The true measure of a course’s worth lies in the success stories of its alumni. Research testimonials and reviews from previous students to gauge their experiences during and after the course.

An extensive alumni network opens doors to mentoring opportunities, internships, job referrals, and collaborations that can expand your career growth.

10 Best Digital Marketing Courses in Ghana

Here are the best digital marketing courses in Ghana:

• The Knowledge Academy
• IIM Skills
• IIDE – The Digital School
• Simon Page College of Marketing
• Seven Boats Academy
• Pitman Training
• GetSmarter
• Edureka
• Simplilearn
• Udemy

1. The Knowledge Academy

The Knowledge Academy is a leading educational institution that offers a diverse range of courses to empower individuals with valuable skills and knowledge. Among its many offerings, The Knowledge Academy stands out for its exceptional digital marketing courses in Ghana.

These courses are designed to equip aspiring marketers and business professionals with the latest tools and strategies in the rapidly evolving digital landscape. Through expert-led instruction, hands-on training, and cutting-edge curriculum, The Knowledge Academy ensures that students in Ghana have access to top-tier education in the field of digital marketing, enabling them to thrive in today’s competitive business environment.          

Modules Covered in the course:

• Digital Marketing
• Planning, Strategy, and Testing
• Customer Experience and Usability
• Mobile Marketing
• Content Strategy
• Social Media
• Email Marketing
• Search Engine Marketing: SEO and PPC Defined
• Integrating Your Marketing Communications for Maximum ROI

Course Name: Digital Marketing Masterclass
Type of Course: Online
Duration: 1 Day
Fees: USD 1,264
Google Reviews Rating: 4.6

Verdict 

The Knowledge Academy is a globally recognized training institute that provides training in Digital Marketing, Business Analysis, Data Analysis, AI, and many other fields. They also include case studies in their curriculum. If you want to learn digital marketing, Knowledge Academy can be a better option for you.

Contact Details

Phone Number: 01344203999
Email: info@theknowledgeacademy.com

2. IIM Skills

One of the most prestigious online training organizations, IIM SKILLS, provides digital marketing courses in Ghana. IIM SKILLS’ Digital Marketing Course is a thorough 180-hour curriculum of interactive online classes.

The IIM SKILLS Digital Marketing course prepares students for the IIM SKILLS Master Certification exam as well as 15 other crucial Certification exams, such as the Google, Hubspot, and Facebook Blueprint exams.

This institute also appears in Best Digital Marketing Courses in Pune

Modules Covered in the Course

• Content Writing And Blogging
• Search Engine Optimization
• Social Media Marketing
• Search Engine Marketing
• Inbound Marketing
• Email Marketing
• Web Analytics
• WordPress Web Development

Course Name: Digital Marketing Master Course
Type of Course: Online
Duration: 3 months Training + 2 months Paid Internship
Fees: USD 360 + Taxes
Google Reviews Rating: 4.5

Verdict 

IIM SKILLS Digital Marketing course, spanning 180 hours, covers all 40 aspects of Digital Marketing in detail. Notably, the course stands out amongst the rest of the digital marketing courses in Ghana because of the 15 essential certification exams including Google, Hubspot, and Facebook Blueprint.

With over 120 hours of assignments and 60 hours of live training, the course ensures a profound grasp of vital digital marketing strategies.

The flexibility of choosing between weekday and weekend batches, coupled with the freedom to adjust course days and times further enhances the learning experience to align with individual preferences.

Contact Details

Phone: +91 95807 40740
Email: info@iimskills.com

3. IIDE – The Digital School

The Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

This institute also appears in Best Digital Marketing Courses in Andheri

Modules Covered in the course:

The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the digital marketing syllabus is also divided, into 2 modules that are exclusively in PCDMS.

• Foundation
• Search Marketing
• Social Marketing
• Growth & Analytics
• Planning & Strategy (Only in PCDMS)
• Business Skills (Only in PCDMS)

Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 Months
Fees: USD 1,500 to 2,000
Google Reviews Rating: 4.8

Verdict 

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.

The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill.

The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for those seeking to do an online course for simple upscaling but one can always get in touch with them for a negotiation regarding the same.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co

4. Simon Page College of Marketing

Simon Page College of Marketing, in association with Digital Marketing Institute, offers a comprehensive digital marketing course in Ghana. It was founded by Ian Dodson & Anthony Quigley and was incorporated in 2008. Their method of coaching includes Cutting Edge Content, live webinars & various Q&A sessions.

This course will bag you the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

Modules Covered in the Course:

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Paid Search (PPC) using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimisation
• Analytics with Google Analytics
• Digital Marketing Strategy

Course Name: Professional Diploma in Digital Marketing
Type of Course: Online
Duration: 30 hours
Fees: USD 1,442
Google Reviews Rating: 4.5

Verdict

Digital Marketing Institute stands out as a top choice for personalized virtual training in digital marketing courses in Thrissur. Founded by Ian Dodson & Anthony Quigley in 2008, their approach combines Cutting Content, live webinars, and interactive Q&A sessions. By enrolling, you gain invaluable experience and insights, becoming a proficient digital marketer who can craft strategies from scratch. Elevate your skills and authority in this dynamic industry with Digital Marketing Institute.

Contact Details

Phone Number: 01 531 1200

5. Seven Boats Academy

Seven Boats Academy is a popular institute for digital marketing courses in Ghana. As an institution specializing in digital marketing education, Seven Boats Academy is dedicated to providing students with the knowledge, skills, and strategies necessary to succeed in the constantly evolving digital landscape.

Whether you’re a seasoned professional looking to enhance your expertise or a newcomer eager to embark on a transformative journey, their courses offer a blend of theoretical foundations and practical applications, empowering you to excel in the dynamic world of digital marketing.

Modules Covered In Course

• Social Media Training
• Internet Market Review
• Search Engine Optimisation
• Keyword Research And Analysis
• Link Building
• Article Writing And Blogging
• PPC Training
• Email Marketing
• AdWords
• PPC
• Google Analytics
• WordPress Training
• CMS Development
• Web Content Writing

Course Name: NA
Type of Course: Online
Duration: 4-7 Months
Fees: Contact Institute
Google Reviews Rating: 4.1

Verdict

Seven Boats Academy is an excellent choice for digital marketing courses, offering experienced instructors, comprehensive materials, hands-on projects, and affordability. While some information may be outdated, the academy is highly rated by students.

Contact Details

6. Pitman Training, Ghana

           

Pitman Training Institute, renowned for its diverse course offerings, extends its expertise in digital marketing courses in Cheltenham. With multiple training centers across England, the institute provides both classroom and online training, presenting students with the chance to engage in live projects. Their job-oriented training packages encompass basic to advanced topics, ensuring comprehensive skill development in the dynamic realm of digital marketing in Ghana. Explore Pitman Training Institute’s robust training programs for a career-focused and hands-on learning experience.

Course Name: Digital Marketing Certificate
Type of Course: Offline
Duration:  200 hours
Fees: NA
Google Reviews Rating: 4.9

Modules Covered in the Course

• Introduction to Digital Marketing
• Content Marketing
• Social Media Marketing
• Search Engine Optimization
• Paid Search with Google Ads
• Display and Video Advertising
• Email marketing
• Website optimization
• Google Analytics
• Digital marketing strategy

Verdict

Enrolling in Pitman Training’s Digital Marketing Certificate course presents a golden opportunity to cultivate comprehensive digital marketing skills through a reputable institution. Emphasizing hands-on learning, the program provides practical experience and exposure to real-world projects. While the course may carry a relatively higher cost without a discount and lack lifetime access to materials, it’s small group setting (8 to 12 students) ensures personalized attention, making it a valuable choice for those desiring a structured and interactive learning experience in digital marketing courses in Ghana.

Contact Details

Phone Number: 01937 869563

7. GetSmarter             

GetSmarter, in association with The University of Cape Town (UCT), provides a great digital marketing course in Ghana. UCT is the oldest and most esteemed teaching and research institution in South Africa. Established in 1829, it transformed into a university between 1880 and 1900. UCT is known for its commitment to human rights and providing equal opportunities to all.

The Digital Marketing courses in Ghana at UCT focus on developing knowledge and skills in various elements and distribution channels of a comprehensive digital marketing strategy. It covers web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing. These skills are applicable across different industries and employment levels.

Modules Covered in the Course

• Introduction to Digital Marketing
• Website Design and Development
• Web Analytics
• Search Engine Optimization
• Online Copywriting
• Online Advertising and PPC
• Social Media and Web PR
• Email Marketing
• Mobile Marketing
• Digital Marketing Strategy

Course Name: Digital Marketing
Type of Course: Online
Duration: 10 weeks
Fees: NA
Google Reviews Rating: NA

Verdict

Enrolling in the Digital Marketing courses in Ghana at UCT offers a unique opportunity to gain comprehensive knowledge and skills crucial for success in the evolving digital landscape. The program covers a wide array of topics, including web design, SEO, PPC, and more, making it applicable across diverse industries.

Despite the course’s flexibility and structured approach, the absence of live classes may be a drawback for those who prefer real-time interactions and immediate feedback. However, the valuable content and renowned reputation of UCT makes it a compelling choice for individuals seeking a solid foundation in digital marketing.

Contact Details

Phone Number: +27 87 551 8063

8. Edureka

Edureka is a leading digital marketing training institute in the World that offers a range of courses covering different fields such as Data Science, Cyber Security, Digital Marketing, etc. Its digital marketing courses are designed to be highly practical and industry-relevant, with a focus on hands-on learning and real-world applications. Their vision is to become the largest online learning ecosystem for continuing education, in partnership with corporates and academia.

Modules Covered in the course:

Course Name: Digital Marketing Course
Type of Course: Online
Duration: N/A
Fees: N/A
Google Reviews Rating: 4.5

Verdict 

Edureka is one of the premium institutes offering digital marketing training in the world. Their course includes various advantages such as lifetime access, practical sessions, mentorship, etc. However, they do not provide a guarantee of placement or internship. But overall, learning digital marketing from Edureka is worthwhile.

Contact Details

Phone Number: +91 63669 29481

9. Simplilearn 

The digital marketing course in Ghana offered by Simplilearn is designed for beginners who want to learn digital marketing from scratch, as well as for professionals who want to upgrade their skills in digital marketing. The course includes 40 hours of instructor-led training, 70 hours of self-paced learning, and 35+ hours of project work.

The course curriculum is updated regularly to reflect the latest trends and techniques in digital marketing. Simplilearn’s digital marketing course is delivered by industry experts who have years of experience in the field. The course also includes hands-on projects and assignments to help students apply their learning to real-world scenarios.

This institute also appears in Best Digital Marketing Courses in Mangalore

Modules Covered in the course:

• Digital Marketing Overview
• Website Planning, Creation, and SEO
• Search Engine Advertising and Google Analytics
• Social Media Marketing / Content Marketing
• Email Marketing
• E-Commerce Marketing
• Affiliate Marketing
•  Google Adsense and Webmaster
• Basic Video Making

Course Name: Digital Marketing Specialist
Type of Course: Online
Duration: 11 Months
Fees: USD 800
Google Reviews Rating: 4.9

Verdict 

Enrolling in Simplilearn’s Digital Marketing Course in Ghana offers a comprehensive learning experience. With over 50 hours of instructor-led training, over 80 hours of self-paced learning, and over 40 hours of practical projects, this course ensures a deep understanding of digital marketing concepts. Despite lacking placement guarantees, the course provides valuable job assistance, making it an ideal choice to acquire essential digital marketing skills and boost career prospects.

Contact Details

Phone Number: 18002127688

10. Udemy

Udemy helps businesses of all sizes and shapes get ready for whatever lies ahead. With their carefully selected collection of business and technical courses they assist businesses, governments, and nonprofits to go further. They place learning at the center of their strategies and are one of the most reputed online training institutions.

Modules Covered In The Course 

• Market Research
• WordPress Setup
• SEO
• SEO Writing
• YouTube Marketing
• Google Ads
• LinkedIn Marketing
• App Marketing
• Email Marketing
• Google Analytics
• Social Media Marketing
• Facebook Ads

Course Name: The Complete Digital Marketing Course – 12 Courses in 1
Type of Course: Online
Duration: 22.5 hours on-demand video
Fees: Contact Institute
Google Reviews Rating: 4.5

Verdict

Udemy is a good option for self-paced and affordable learning, but it has outdated content and there’s limited interaction. It’s a good option for beginners.

Contact Details

Phone: (415) 813- 1710
Email: info@udemy.com

Benefits of Digital Marketing Courses in Ghana

1. In-Demand Skill Set for Career Advancement

Do you wish to elevate your possibilities of building a career? In today’s cutthroat job market, taking a course in digital marketing can give you a skill set that is in demand and can make you an exceptionally desirable candidate.

 2. Unlock Entrepreneurial Success with Digital Marketing Skills

Aspiring entrepreneurs can greatly benefit from digital marketing skills.  Learn the fundamentals of digital marketing through courses to promote your goods or services, raise brand recognition, and drive in customers. Taking courses in digital marketing gives you the skills you need to launch and expand a profitable online business.

3. Cost-Effective Strategies with Impressive Returns

Digital marketing often turns out more economical than traditional marketing strategies. Learn how to leverage various digital platforms and tools to reach your audience at a fraction of the cost of traditional advertising.  You learn how to build targeted advertising, optimize campaigns, and use organic techniques in digital marketing courses to achieve the highest cost-efficiency and spectacular outcomes.

4. Gain an Understanding of Digital Marketing Channels

An in-depth knowledge of numerous channels, such as SEO, social media marketing, email marketing, and content marketing, is provided by digital marketing courses. Learn how to leverage these channels effectively to create integrated marketing campaigns that resonate with your target audience.

5. Boost your Career Prospects

Skills in digital marketing are in high demand across all sectors. No matter if you are looking for a new job, aiming for a promotion, or planning on starting your own business, completing a digital marketing course can greatly improve the chances of you landing a job. People who can increase online visibility, consumer interaction, and revenue are considered valuable by employers.

Digital Marketing Career Opportunities in Ghana

After completing digital marketing courses in Ghana, several career opportunities are available. Here are some of the common roles and areas where you can pursue a career in digital marketing:

1. Digital Marketing Specialist / Manager 

This role involves developing and executing digital marketing campaigns across various channels such as search engine optimization (SEO), social media, email marketing, content marketing, and paid advertising.

2. Social Media Manager 

As a social media manager, you will be responsible for managing and growing an organization’s presence on social media platforms, creating engaging content, and implementing social media strategies.

3. SEO Specialist / Analyst 

Search Engine Optimization (SEO) specialists focus on optimizing websites to improve their visibility and rankings in search engine results. They perform keyword research, analyze website performance, and implement SEO strategies.

4. PPC Specialist / Manager 

Pay-per-click (PPC) specialists manage online advertising campaigns, primarily through platforms like Google Ads and social media ads. They create ad campaigns, monitor performance, and optimize campaigns to drive conversions.

5. Content Marketer / Strategist 

Content marketers create and distribute valuable and relevant content to attract and engage target audiences. They develop content strategies, write blog posts, articles, create videos, and manage content distribution channels.

6. Email Marketing Specialist 

Email marketing specialists design and execute email marketing campaigns to nurture leads, promote products/services, and build customer relationships. They create compelling email content, segment the audience, and measure campaign effectiveness.

7. Analytics Manager 

Analytics managers collect and analyze data to evaluate the effectiveness of marketing campaigns and provide insights for decision-making. They use tools like Google Analytics to track website traffic, user behavior, and campaign performance.

8. E-commerce Specialist 

E-commerce specialists focus on optimizing online stores to improve user experience, increase conversions, and drive sales. They may work with website optimization, product merchandising, and conversion rate optimization.

9. Digital Marketing Consultant 

As a consultant, you can provide digital marketing expertise and guidance to businesses. This role involves assessing clients’ needs, developing strategies, and implementing marketing campaigns to achieve their goals.

10. Digital Marketing Trainer / Instructor 

If you have a passion for teaching, you can pursue a career as a digital marketing trainer or instructor. You can work in educational institutions or conduct online courses or workshops to train aspiring marketers.

Conclusion

That’s it for this blog. These were the best digital marketing courses in Ghana.

In conclusion, digital marketing is not just a career choice; it’s a world of endless possibilities, and Ghana is a thriving hub for this dynamic field. Their opportunities are abundant, and the demand for skilled digital marketers is continuously growing.

But remember, the key to a successful digital marketing career lies in choosing the right course that aligns with your unique needs and aspirations. Whether you’re seeking certified training or want to learn specific skills, Ghana offers a range of options to cater to your goals.

So, embrace the excitement of this ever-evolving industry, find your passion, and choose a course that allows you to flourish. With the right education and skills, you can embark on an exciting digital marketing adventure in Ghana, where your career possibilities are boundless.

If you want to learn the basics of digital marketing before enrolling for a full-time course, you can watch this free digital marketing masterclass by IIDE.

That’s it for this post. Let me know in the comments if you have any questions.

FAQs – Frequently Asked Questions

Q. Which digital marketing course is best?

Ans: According to research, the best digital marketing courses in Ghana are The Knowledge Academy, IIM Skills, and IIDE – The Digital School.

Q. Can I learn digital marketing in 3 months?

Ans: Yes, digital marketing can be learned in 1-3 months by doing a short-term course. However, it takes nearly 6 months to master all the skills you learn. However, the field of digital marketing is always changing and you need to keep learning to be up-to-date with all the latest trends.

Q. Is digital marketing good for your career?

Ans: Yes, digital marketing is a great career choice. The digital marketing industry is growing rapidly and companies are constantly looking for skilled professionals in digital marketing.

Q. Who is eligible for a digital marketing course?

Ans: Yes, the minimum qualification for any digital marketing course is to have passed Std 12. Some postgraduate courses require you to have a graduation degree from a university-recognised college.

Q. What is the average salary of a digital marketer?

Ans: The average salary of a digital marketer in Ghana is 6,570 GHS per month. The price can range from 3,480 GHS to 9,990 GHS. This amount depends on the company and the position of the employee.