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10 Digital Marketing Courses in Sri Lanka

26 Mar, 2024 |

5 min read

Looking to enhance your digital marketing skills in Sri Lanka? Check out our comprehensive list of digital marketing courses in Sri Lanka offered by reputable institutions across the country. These courses cover a range of topics, including social media marketing, search engine optimization, email marketing, and more. Enrol today and take the first step towards advancing your career in the dynamic world of digital marketing.

If you want to build a career in this fast-growing and in-demand field, enrolling in the right digital marketing courses in Sri Lanka can help you gain the skills and knowledge you need to succeed.

Choosing the Right Digital Marketing Courses

Choosing the right digital marketing courses in Sri Lanka may become hectic, especially if you have no idea on what basis you must choose the course. However, there are some tips that will help you in choosing the right course:

  • Mode of course: Consider whether the course is offered online or offline and also understand what is included in the digital marketing course syllabus
  • Duration of the course: Understand the length of the program before applying.
  • Fee structure: Evaluate the value for money in terms of course fees.
  • Placements: Research the placement opportunities or guidance provided by the course.
  • Reviews: Consider feedback and reviews from previous students about the course and its quality.
  • Alumni position: Assess the positions achieved by past graduates to gauge the course’s effectiveness and reputation.

10 Best Digital Marketing Courses in Sri Lanka

Here is a list of the 10 best digital marketing courses in Sri Lanka that one can choose to pursue a career in:

  • IIDE – The Digital School
  • Hubspot
  • Boot Camp Digital
  • Sri Lanka Institute Of Marketing
  • Asia Pacific Institute of Digital Marketing
  • Inbound College
  • Digital Vidya
  • NIBM – School Of Business
  • IIHE
  • University of Kelaniya

1. IIDE – The Digital School

digital marketing training in srilanka
Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students to secure exciting careers in the digital marketing industry.

IIDE offers a 4-day Campus Immersion for their online digital marketing course participants. Students can visit IIDE’s Mumbai campus for hands-on learning and assessment, and experience IIDE’s campus culture.

Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 months
Fees: INR  1,25,000 – 1,80,000
Google Reviews Rating: 4.8

Modules Covered in the course

The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly the course syllabus is also divided, with 2 modules that are exclusively just in PCDMS.

  • Foundation
  • Search Marketing
  • Social Marketing
  • Growth & Analytics
  • Planning & Strategy (Only in PCDMS)
  • Business Skills (Only in PCDMS)

Verdict


Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.

The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill.

The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for some people who just want to do an online course but you can always get in touch with them to understand if this is negotiable.

2. Hubspot

Digital Marketing Courses in Sri Lanka
Hubspot was founded in 2006 with the intention of providing people with digital marketing services. Hubspot’s digital marketing course includes a variety of tools like CRM, SEO tools, and content marketing.

Hubspot provides training that is specific to each student and provides globally recognized certifications.

Type of Course: Online
Duration: four hours
Fees:Free course
Google Reviews Rating: 4

Modules Covered in the course

  • Digital Marketing Fundamentals
  • Building a content creation framework
  • How to find the SEO strategy
  • Improving Website performance
  • Creating High-Quality Blog Content that Your Audience Will Enjoy Reading and Sharing
  • How to accomplish a Successful Video Marketing Campaign
  • Developing a social media strategy
  • Introduction to paid search Advertising
  • Creating a High- Performing email.

Verdict

HubSpot offers tailored digital marketing courses in Sri Lanka, providing comprehensive training in CRM, SEO tools, and content marketing. Founded in 2006, it brings a wealth of experience in the field. HubSpot’s globally recognized certifications enhance career prospects. Choose HubSpot for top-notch, personalized digital marketing education in Sri Lanka.

Also read: Digital Marketing Courses in Mangalore

3. Boot Camp Digital

Boot Camp Digital specializes in educating businesses on the intricacies of digital marketing and offers valuable assistance in refining their social media marketing strategies. Their expertise extends to a diverse range of enterprises, encompassing Fortune 500 giants, emerging startups, and small businesses alike.

Their comprehensive online training program boasts an impressive array of features, including over 250 videos, encompassing more than 41 hours of industry-accredited instruction. Subscribers gain access for a full year, ensuring they stay up-to-date with the latest developments in the digital marketing landscape. To further enhance their learning experience, Boot Camp Digital provides downloadable templates, checklists, and tip sheets.

Additionally, subscribers benefit from personalized 1:1 office hours with experienced professors, as well as monthly Q&A sessions to address any queries and keep abreast of industry updates. The inclusion of a members-only Facebook group fosters a supportive community where like-minded professionals can share insights and collaborate.


Type of Course: Online
Duration: self-paced
Fees: LKR 301413
Google Reviews Rating: 5

Modules Covered in the course

  • Digital Marketing Strategy
  • Digital Measurement
  • Email marketing
  • Websites
  • SEO Training
  • Google Analytics
  • Digital Advertising
  • Social Media Strategy
  • High-Impact Training
  • Digital Tool Reviews

Verdict

Boot Camp Digital offers comprehensive digital marketing courses in Sri Lanka, catering to Fortune 500 companies, startups, and small businesses. With over 250 videos and 41+ hours of industry-accredited instruction, subscribers stay updated for a full year. They provide valuable downloadable resources and personalized 1:1 office hours with experienced professors.

Monthly Q&A sessions and a members-only Facebook group foster a collaborative community for like-minded professionals. Choose Boot Camp Digital for top-notch digital marketing education and support.

 

4. Sri Lanka Institute Of Marketing


It was created in 1960 with the intention of utilizing the available marketing expertise. The institute has over 50 years of experience in upskilling and multiple marketing divisions focused on various levels of certification. They have vast experience in the marketing field, ranging from courses to postgraduate diplomas.

The Certificate in Digital Marketing (CDM) program is a basic course outline designed to teach students the principles of digital marketing. Dually Qualified CDM+DMI Foundations and Lifetime Membership at DMI with Access to Digital Library and Global Recognition.

Type of Course: Online/Offline
Duration: 3  months
Fees:  LKR 17000
Google Reviews Rating: 1

Modules Covered in the Course

  • Essentials of Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (PPC/Google AdWords)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Inbound marketing
  • Web analytics
  • Mobile Marketing
  • Facebook Marketing

Verdict


SLIM offers unparalleled expertise with over 50 years in the field, making it the top choice for digital marketing courses in Sri Lanka. The Certificate in Digital Marketing (CDM) program provides a solid foundation in digital marketing principles. By enrolling, you gain DMI Foundations certification, lifetime DMI membership, access to a vast digital library, and global recognition. SLIM is your gateway to a successful digital marketing career in Sri Lanka.

Also read: Digital Marketing Courses in Andheri

5. Asia Pacific Institute of Digital Marketing

Founded in 2009 under the name eBusiness Academy, this institution underwent a name change in 2017 to become the Asia Pacific Institute of Digital Marketing. Their primary focus is on providing training and skill development in the field of digital marketing. Their mission is to enhance the expertise of marketing professionals by aiding them in honing their skills and fostering their growth. With a team of experienced instructors boasting extensive multi-market experience in digital marketing, they have successfully trained over 2,000 students.

Their educational approach emphasizes practical knowledge grounded in real-world applications, facilitated through 100% online classes with access to course recordings, live interactive sessions for direct instructor communication, a wealth of recorded instructional materials on contemporary topics, hands-on practical classes held in virtual breakout spaces, robust internet connectivity, excellent audio quality, and the provision of online assessments and assignments.


Type of Course: Online
Duration: 3  months
Fees:  LKR 35,000
Google Reviews Rating: 5

Modules Covered in the Course

  • Marketing in a Digital World
  • Research Tools for Digital Marketing
  • Introduction to Social Media Marketing
  • Introduction to Search Engine Marketing
  • Introduction to Display Advertising
  • Location-Based Marketing Tools
  • Measurement Tools in Digital Marketing
  • Career Prospects in Digital Marketing
  • Digital Marketing Planning
  • Keeping Up to Date with Digital Marketing

Verdict

Asia Pacific Institute offers top-notch digital marketing courses in Sri Lanka. With a rich history in skill development since 2009, their experienced instructors bring real-world expertise. Their 100% online classes, live interactions, and virtual breakout sessions ensure practical, hands-on learning. Offering robust connectivity and online assessments, Asia Pacific Institute is the ideal choice for those seeking to excel in digital marketing.

6. Inbound College


Inbound Hype (Pvt) Ltd, a leading digital marketing organization in Sri Lanka, owns and operates a cutting-edge digital institution exclusively dedicated to personal and business digital marketing courses and training programs. Their primary objective is to equip individuals and businesses with the essential skills, knowledge, and practical experience required to excel in today’s dynamic digital landscape.

With a vision to become the world’s foremost digital academy, they offer a comprehensive 7-day introductory course in English, recognized by Inbound Hype (Pvt) Ltd, renowned as Sri Lanka’s top digital marketing company. This course, carefully curated by Inbound Hype’s expert team, emphasizes hands-on tasks to translate knowledge into real-world proficiency.

In addition to offering top-notch education from genuine marketing experts, they prioritize affordability, flexibility in scheduling, and provide a physically signed certificate that showcases your enhanced expertise, opening doors to potential full-time employment or freelancing opportunities. In essence, Inbound Hype’s digital institution embodies a commitment to contemporary education, delivering the most comprehensive digital marketing education in the shortest time frame.


Type of Course: Online
Duration: 14 hours – 7-day
Fees:  LKR 25,000
Google Reviews Rating: 5

Modules Covered in the Course

  • Social Media Marketing.
  • Google Ads.
  • WordPress.
  • SEO (Search Engine Optimization)
  • SEO (Search Engine Optimization)
  • E-commerce Marketing.
  • Email Marketing + Copywriting.

Verdict

Inbound offers premier digital marketing courses in Sri Lanka, endorsed by their status as a top digital marketing company. Their 7-day program, designed by experts, blends theory with hands-on experience. With affordability, flexibility, and a certified credential, Inbound Hype opens doors to thriving careers in the dynamic digital landscape. Choose Inbound for top-notch education and a fast-track path to success in digital marketing.

 

7.  Digital Vidya

Digital Marketing Courses in sri lanka- Digital Vidya Logo

Bringing contemporary technology to individuals and businesses, Digital Vidya has been active since 2009. The institute has conducted over 3,800 training sessions, benefiting more than 61,000 experts (including CXOs) from over 16,000 companies, among them Nokia, Google, eBay.com Inc., Reliance Communications Ltd., and Star TV. Companies like Toyota Motor Company and Intel have participated in these meetings in India.

Digital Vidya’s courses provide highly exclusive training, delivered by some of the best educators in the country. These courses are consistently enhanced with new technologies, making them one of the finest digital marketing courses in Sri Lanka.

Course Name: Digital marketing course
Type of Course: Online And Offline
Duration: 7 months
Fees: INR  58,882
Google Reviews Rating: 5

Modules Covered in the Course

  • Search Engine Optimization Training
  • Search Engine Marketing
  • Social Media Marketing
  •  Email Marketing
  • Inbound Marketing
  • Web Analytics


Verdict

Digital Vidya offers highly exclusive and constantly updated digital marketing courses in Sri Lanka, providing contemporary technology training to individuals and businesses. With a proven track record since 2009, they have conducted over 3,800 sessions, benefiting 61,000+ experts from 16,000+ companies, including industry giants like Nokia, Google, and Intel.

Their exceptional educators ensure top-tier learning experiences, solidifying Digital Vidya as the premier choice for comprehensive digital marketing education in Sri Lanka.

8. NIBM – School Of Business


The National Institute of Business Management (NIBM) in Sri Lanka stands out for its unique opportunities in both management and IT education, boasting a rich history of over four decades in the training and development sector. NIBM’s overarching goal is to establish itself as the premier institute for management education in the country.

The institute enjoys the stability of being a government institution while embracing a customer-centric approach commonly associated with the private sector. This fusion allows NIBM to offer highly esteemed qualifications to working professionals. Presently, NIBM operates as a statutory body under the Ministry of Youth Affairs and Skills Development.

Eligibility criteria for enrollment at NIBM include two years of work experience coupled with a GCE (A/L) qualification, or five years of work experience and a passing grade in the GCE (O/L). Furthermore, individuals who have successfully obtained their Certificate in Marketing Management are also considered eligible candidates for enrollment.

Course Name: Advanced Diploma in Digital Marketing
Type of Course: Offline
Duration: 1 year
Fees: INR  200,000 +  Registration Fee: LKR 5,000
Google Reviews Rating: 5

Modules Covered in the Course

  • Marketing Concepts
  • Introduction to Business Branding
  • Designing for Digital Media
  • Consumer and Organizational Buying Behaviour
  • Digital and Social Media Marketing
  • Brand Management
  • Designing a Brand Building Marketing Communication Strategy
  • Event Planning, Marketing and Management
  • Market Research and Web Analytics
  • Business and Intellectual Property Law
  • Independent Study

Verdict

NIBM offers premier digital marketing courses in Sri Lanka, blending over four decades of experience in management and IT education. As a government institution with a customer-centric approach, it provides esteemed qualifications to working professionals. With eligibility criteria accommodating both GCE (A/L) and (O/L) graduates, as well as those with a Certificate in Marketing Management, NIBM stands out as the top choice for anyone seeking excellence in digital marketing education.

9. IIHE

The Imperial Institute of Higher Education, established in Sri Lanka in October 1996, has a core mission focused on delivering excellence in academic and professional development. They aim to lead the market in providing high-quality tertiary education, particularly validated undergraduate and postgraduate programs, while forging strong connections with the business sector.

Their goal is to nurture professional leaders with a strong ethical and moral commitment to both the corporate environment and society at large, enhancing industry competitiveness by imparting cutting-edge knowledge and skills interactively. The institution offers a comprehensive introduction to digital marketing, with study materials meticulously crafted and endorsed by experts, gaining approval from the Digital Marketing Institute’s Industry Advisory Council.

Upon completion of the program, participants have the opportunity to obtain a globally recognized professional certification, with their knowledge and digital marketing skills rigorously assessed through a computer-based test.

Course Name: CERTIFIED DIGITAL MARKETING PROFESSIONAL (CDMP)
Type of Course: Online
Duration: N/A
Fees: N/A
Google Reviews Rating: 5

Modules Covered in the Course

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and YouTube Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy

Verdict

IIHE offers top-tier digital marketing courses in Sri Lanka, validated by the Digital Marketing Institute. With a commitment to academic excellence and strong industry connections, IIHE prepares students to become professional leaders in the digital marketing field. Their globally recognized certification ensures rigorously assessed knowledge and skills, making IIHE the ideal choice for those seeking cutting-edge digital marketing education in Sri Lanka.

 

10. University of Kelaniya


The rapid advancements in information and digital technology have reshaped the functioning of organizations and the behavior of customers. The recent Covid-19 pandemic has underscored the dominance of e-commerce in our future, necessitating a fundamental shift in the field of marketing management. Recognizing this emerging trend, the forward-thinking academic institution, DMM, has taken a proactive step by introducing a new degree program: Bachelor of Business Management Honors in Digital Marketing.

This innovative curriculum aims to produce strategic professionals who are not only well-versed in internationally recognized instructional standards but also equipped with essential soft skills for employability. Professional development is fostered through a blend of teaching, learning, and assessment methods, while industry-driven insights and hands-on marketing experiences prepare students for real-world employment.

DMM’s faculty, consisting of diverse experts, including doctoral holders and industry professionals, further enhances the program’s depth and breadth.


Course Name: B.B.Mgt. (Honors) Digital Marketing.
Type of Course: Offline
Duration: N/A
Fees:N/A
Google Reviews Rating: 5

Modules Covered in the Course

  • Business Management
  • Accounting and Finance
  • Digital Data and Quantitative Aspects
  • Digital Information Technology and Systems
  • Marketing in Digital Age
  • Digital Business Environment
  • Business Acumens

Verdict

University of Kelaniya offers top-notch digital marketing courses in Sri Lanka, providing a cutting-edge education tailored to the evolving industry. Their Bachelor of Business Management Honors in Digital Marketing program is designed to equip students with essential skills for employability, blending international instructional standards with industry-driven insights.

With a diverse faculty, including doctoral holders and industry professionals, students benefit from a depth of expertise. Choose University of Kelaniya for a forward-thinking approach to digital marketing education, fostering professional development and real-world readiness.

Benefits of Digital Marketing Courses in Sri Lanka

Digital marketing is an integral part of any business strategy in today’s online world. If you want to successfully promote your business and products online in Sri Lanka, investing in quality digital marketing courses is essential. Here are some key benefits of taking digital marketing courses in Sri Lanka:

1. Gain in-demand skills

Digital marketing skills are in high demand by companies of all sizes. Taking courses will equip you with practical skills to design effective online marketing strategies and campaigns.

2. Learn from experts

Studying under experienced digital marketing professionals will give you insights into the latest trends, tools, and techniques used by industry leaders.

3. Build an online presence

You will learn how to build a strong online brand identity for your business through websites, social media, search engine optimization, and other online platforms.

4. Increase visibility

You will understand how to increase your visibility and reach the right audience through paid advertising, content marketing, influencer marketing, and other digital channels.

5. Measure results

You will learn how to track key metrics and analyze data to measure the effectiveness of your digital marketing activities and optimize campaigns.

Digital Marketing Career Opportunities in Sri Lanka

1. Search Engine Optimizer 

SEO experts specialize in optimizing websites for improved search engine rankings in platforms such as Google. They execute both on-page and off-page SEO techniques to enhance visibility.

2. Social Media Manager

Professionals skilled in managing social media platforms like Facebook, Instagram, and Twitter are essential for executing effective digital marketing strategies. They curate and post content to engage audiences and promote brands on social media.

3. Content Writer 

Content creators play a pivotal role in meeting the constant demand for fresh and relevant content in digital marketing. They craft various content types, including blog posts, articles, social media updates, product descriptions, and more.

4. Pay-per-click Manager 

PPC managers oversee paid advertising campaigns on platforms like Google Ads and Facebook Ads. They establish campaign objectives, allocate budgets, craft ad copies, and monitor campaign performance.

5. Email Marketer

Email marketing remains a cost-efficient channel for brands. Email marketers devise email marketing strategies, design email templates, manage subscriber lists, and analyze the effectiveness of email campaigns.

6. Digital Marketer 

This role encompasses a broader scope, involving the management of various digital marketing channels and activities. Digital marketers strategize, supervise multi-channel campaigns, and measure their outcomes.

For those interested in pursuing a career in digital marketing in Sri Lanka, enrolling in Digital Marketing Courses in Sri Lanka can provide the necessary knowledge and skills to excel in these roles. These courses, combined with practical experience and relevant certifications, can significantly enhance job prospects in the dynamic field of digital marketing in Sri Lanka. Continuous learning and skill development are key to achieving success and advancement in this rapidly evolving industry.

Also read: Digital Marketing Courses in Pune

Conclusion

That’s a wrap from my end. I hope that you now have an understanding of how digital marketing is booming offering an immense scope of digital marketing in Sri Lanka. With a surge in the digital marketing industry, the demand for digital marketing professionals has increased significantly.

Hence it is a must to pursue a career in digital marketing. If you are interested in digital marketing but are hesitant to enter this field then I recommend you attend a digital marketing masterclass to understand how the functioning of this industry and how it can help you make a high-paying career.

FAQs

Q. Which course is best for learning digital marketing?

Ans: Based on research, here is a list of the best digital marketing courses in Sri Lanka:

  • IIDE – The Digital School
  • Hubspot
  • Boot Camp Digital
  • Sri Lanka Institute Of Marketing
  • Asia Pacific Institute of Digital Marketing
  • Inbound College
  • Digital Vidya
  • NIBM – School Of Business
  • IIHE
  • University of Kelaniya

Q. How much do digital marketers make in Sri Lanka?

Ans: According to Glassdoor a digital marketing professional can earn an average salary of LKR 50,000 per month.

Q. Can I learn digital marketing in 3 months?

Ans: In three months one can just learn the basics of digital marketing. However to learn the advanced concepts one needs to invest a minimum of 4 to 6 months or maybe even 12 months to learn the intricacies of this field.

Q. Who is eligible for digital marketing?

Ans: One needs to complete at least their 12 grade with the minimum of marks to pursue a course in digital marketing to begin their upskilling journey.

Q. What is the cost of digital marketing course?

Ans: To pursue one of the digital marketing courses in Sri Lanka one might need to invest an amount between the range of 25,000 to 45,000 which can also go up to 1 lakh for some popular courses.

 

Mehek Raichand

Mehek Raichand, the visionary behind 360 Career Advice, is based in Bangalore. Her journey towards career counseling began during her college years, where a deep passion for communication and writing emerged….[Read full bio]


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