Popular Digital Marketing Courses in Knoxville

Do you want to study digital marketing in Knoxville? You’ve come to the right place. This blog covers the best digital marketing courses in Knoxville.

In a place like Knoxville, digital marketing has great scope . With the rise in demand for digital marketing specialists, you can easily land a high-paying job, provided you learn from the best.  To widen your learning horizon, there are several short-term certification courses in digital marketing by institutes such as IIDE, Simplilearn, Coursera, etc. that will upskill your profile and boost your career. The average digital marketing salary in Knoxville is competitive. Digital Marketing is one of the best-needed degrees to have for motivated and aspiring youth. If one chose the right path to learn Digital Marketing, it would surely lead them to a successful career ahead. 

In this article, we will introduce you to some of the most popular digital marketing courses in Knoxville that offer placement opportunities with syllabus, fees and placements. These courses have a proven track record of providing students with the necessary skills and knowledge to succeed in the digital marketing industry.

Best Digital Marketing Courses in Knoxville

1. IIDE – The Digital School

Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. IIDE boasts of a team of experienced trainers and state-of-the-art infrastructure that ensures students receive the best possible learning experience. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Modules Covered in the course:

Module 1 Foundation

• Brand Truth: Marketing Fundamentals
• Customer Journey: AIDA Funnel
• Presentation Skills
• Introduction to Agencies & Departments

Module 2 Search Marketing

• Website Basics
• Search Engine Optimization
• Google Ads
• E-Commerce
• Corporate Soft Skills
• Reporting & Excel Training

Module 3 Social Marketing

• Social Media Organic
• Brand Reputation Management
• Social Media Paid
• Influencer Marketing
• Resume & LinkedIn Profile Building

Module 4 Growth & Analytics

• Lead Generation & Nurturing
• Google Analytics 4
• Capstone Project
• Interview Preparation
• Mock Interviews

Course Name: Advanced Digital Marketing Certification Program
Type of Course: Online
Duration: 4 months
Fees: USD 1,500
Google Reviews Rating: 4.8

Verdict 

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. Their specializations in Creative Strategy or Performance Marketing is helpful for students in aligning their education with their career aspirations and strengths.

The well-structured syllabus covers a wide range of digital marketing aspects, providing a holistic understanding of the field. Personal mentoring sessions and compulsory internships are the plus point for students wanting to get a better understanding of the topics and apply it in real-world settings

Even though this course is at a higher price point, the curriculum and the networking opportunities for the students throughout the course make up for it.

Contact Details

Phone Number: +91 96199 58615
Address: IIDE Campus, 1st Floor, Andheri Girls’ Education Society, S. V. Road, Opp. Bank of Baroda, Near GK Gokhale Bridge, Andheri West, Mumbai – 400058
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. The University of Tennessee – Knoxville

The University of Tennessee is the state’s first public higher education university. It is a research-intensive flagship institution dedicated to sending leaders out into the world ready to face tomorrow’s challenges. The university offers an online digital marketing suite, other than that it offers undergraduate degree programs, master’s degree programs, and doctoral degree programs. Till now they have trained more than 25,000 students on campus and numerous off-campus students.

Modules Covered in the Course:

• Digital Strategy
• Client Insight: The Ultimate Guide
• Marketing Automation
• Content Marketing
• Social Media
• ​Drive Leads & Sales with Paid Search
• Data & Analytics
• Digital Transformation
• Capstone Project: Digital Marketing Portfolio

Course Name: Digital Marketing Certificate
Type of Course: Online classes
Duration: 32 Hours
Fees: USD 4,995
Google Reviews Rating: 4.7

Verdict 

The University of Tennessee’s digital marketing course is one of the reputable course in the industry. They offers learning on latest tools and strategies backed by case studies. Their classes are also led by the industry experts. To provide the practical applications of digital marketing they have included Capstone project in their curriculum.

Contact Details

Phone Number: 865-974-0150
Address: 600 Henley Street, Suite 211 Knoxville TN 37996
Email ID: professionaled@utk.edu
Website: https://cpell.utk.edu/programs-courses/digital-marketing-certificate-program/

3. University of Georgia- Terry College of Business

The University of Georgia was established in the year 1785. With the growing demand for digital marketing, they launched their digital marketing program in the year 2016. The University of Georgia offers 3 digital marketing programs. The sub-categorization is done based on an individual’s career needs. The institute is best in Tennessee having various/numerous ways to teach Digital marketing courses like web analytics, social media marketing, email marketing, SEO(search engine), Google advertisements etc.

It offers various professional courses covering both fundamental and advanced concepts and provides comprehensive digital marketing training by skilled trainers and professionals.

Modules Covered in the course:

• Search engine optimization (SEO)
• Conversion optimization
• Web analytics
• Social media
• Content strategy
• Email marketing
• Mobile marketing

Course Name: Digital Marketing Specialist
Type of Course: Online
Duration: 3 Months
Fees: USD 995
Google Reviews Rating: 4.5

Verdict 

The University of Georgia is a reputable institute. Their course offers various advantages such as guaranteed certification, flexible modules, etc. However, it should be considered that the institute does not guarantee any placement or internships. Despite, this drawback. it is worth to pursue digital marketing from the University of Georgia.

Contact Details

Phone Number: (404) 467-5129
Email: lisagrif@uga.edu
Website: https://www.terry.uga.edu/executive/digital-sales-marketing-basics/

4. UNC Charlotte

TUNC Charlotte is an urban research university in North Carolina, It is the UNC System’s extremely fast university, providing high-value education to a diverse community of approximately 30,000 students. They offer a wide variety of professional development classes and certificate programs in the fields of business, law, management, human resources, accounting, engineering, paralegal, information technology, project management, event planning, and exam preparation, etc. Their Digital Marketing Science Certificate Course helps the students to become specialist digital marketers.

Modules covered in the course:

• Digital Marketing Fundamentals
• Website Analytics
• Email Marketing
• Search Engine Marketing
• AI + ChatGPT in Digital Marketing
• Search Engine Optimization
• Social Media Marketing
• Content Marketing
• Data-Driven Digital Marketing Strategy

Course Name: Digital Marketing Science Professional Certificate
Type of Course: Online
Duration: 10 Weeks
Fees: USD 2,250
Google Reviews Rating: 4.8

Verdict 

Charlotte’s courses are designed to enhance and strengthen students’ skill sets depending on their chosen specialization. To help students, they put equal emphasis on both book theories as well as practical applications. So if you are interested in strengthening your digital marketing knowledge while gaining practical skills, Charlotte can be a great option for you.

Contact Details

Phone Number: 704-687-8859
Email ID: ceregistration@uncc.edu
Website: https://professional.charlotte.edu/programs/digital-marketing-science-professional-certificate

5. Simplilearn

Founded in 2010 and based in San Francisco, California, and Bangalore, India, Simplilearn, a Blackstone company is the world’s #1 online Bootcamp for digital economy skills training. Their  programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. Simplilearn have helped over one million professionals, and companies across 150+ countries get trained, acquire certifications, and upskill their employees. They have award-winning online boot camps designed and updated by 2000+ renowned industry and academic experts every year.

Modules Covered in the course:

• Induction Session for Digital Marketing Specialist Masters Program
• Introduction to Website Creation: Building a Strong Online Foundation
• Digital Marketing Landscape: Navigating the Ever-Changing Landscape
• Behavioral Marketing: Understanding the Customer
• Search Engine Optimization: Unleash the Power of Organic Visibility
• Search Engine Marketing: Targeted Campaigns for Maximum Reach
• Social Media Marketing: Engaging Customers and Building Brand Advocacy
• Email Marketing: Leveraging the Power of Personalized Communication
• Mobile Marketing: Capturing Audiences in the Mobile Era
• Content Strategy: Crafting Compelling Messages for Success
• Strategies for Paid Campaigns: Maximizing ROI
• Analytics, ROI, and Evaluation: Measuring Success in the Digital Age
• AI, Automation, and Emerging Technology: Harnessing Innovation for Digital Marketing
• Digital Marketing Capstone Project

Course Name: Digital Marketing Specialist
Type of Course: Online
Duration: 8 Months
Fees: USD 774
Google Reviews Rating: 4.7

Verdict 

Simplilearn is one of the most reputable and known institute in the world. They provide skills training in many fields such as Project Management, Digital Marketing, Cloud Computing, Software Development, AI & Machine Learning, and many more. They conduct 1,500 live classes every month. Pursuing digital marketing from here can prove to be a great option for students as well as for the professionals.

Contact Details

Phone Number: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
Website: https://www.simplilearn.com/master-in-digital-marketing

6. Coursera

Coursera is the global online learning platform that offers anyone, anywhere access to online courses and degrees from world-class universities and companies.

Coursera partners with more than 275 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. They offer a range of learning opportunities from hands-on projects and courses to job-ready certificates and degree programs.

Modules Covered in the Course

• Attract and Engage Customers with Digital Marketing
• From Likes to Leads: Interact with Customers Online
• Think Outside the Inbox: Email Marketing
• Assess for Success: Marketing Analytics and Measurement
• Make the Sale: Build, Launch, and Manage E-commerce Stores
• Satisfaction Guaranteed: Develop Customer Loyalty Online

Course Name: Google Digital Marketing & E-commerce Professional Certificate
Type of Course: Online Classes
Duration: 6 Months
Fees: USD 70
Google Reviews Rating: 4.7

Verdict 

Coursera is a world famous online education instructor. They provides online courses and degrees in various fields such as Data Science, AI, Finance, Marketing, HR, etc. They have partnered with several top universities and companies. Learning Digital Marketing from Coursera is worth-while.

Contact Details

Phone: (800) 952-5210
Address: 381 E, Evelyn Ave, Mountain View, CA 94041
Website: https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce

 

Digital Marketing Career Opportunities in Knoxville

• Digital Marketing Manager: As a digital marketing manager, you would be responsible for developing and implementing digital marketing strategies for businesses in Oshawa. This includes managing online advertising campaigns, social media presence, content marketing, SEO, and analyzing campaign performance.
• Social Media Manager: In this role, you would focus on managing social media accounts for businesses in Oshawa. You would create engaging content, interact with followers, run social media campaigns, monitor analytics, and implement strategies to increase brand awareness and engagement.
• SEO Specialist: Search Engine Optimization (SEO) is crucial for businesses to rank higher in search engine results. As an SEO specialist, you would optimize websites, conduct keyword research, analyze website traffic, and implement strategies to improve organic search rankings for businesses in Oshawa.
• Content Marketer: Content marketing involves creating and promoting valuable content to attract and engage a target audience. In Oshawa, you could work as a content marketer, responsible for developing content strategies, writing blog posts, creating videos, managing email marketing campaigns, and optimizing content for SEO.
• PPC Specialist: Pay-per-click (PPC) advertising allows businesses to drive targeted traffic to their websites through platforms like Google Ads. As a PPC specialist, you would create and manage PPC campaigns, conduct keyword research, monitor ad performance, and optimize campaigns to maximize conversions.
• Email Marketing Specialist: Email marketing remains a powerful tool for businesses to connect with their audience. In this role, you would design and execute email marketing campaigns, segment the audience, create engaging content, and analyze campaign performance to drive conversions and customer engagement.
• Analytics Manager: Data analysis plays a crucial role in digital marketing. As an analytics manager, you would track and analyze data from various digital marketing channels, such as website analytics, social media insights, and campaign performance. You would provide actionable insights and recommendations to improve marketing strategies.

Conclusion

With this, we come to the end of the blog. These were the best digital marketing courses in Knoxville.

Businesses are working around the clock to find new strategies to maximize their interaction with their customers by taking advantage of technology. To do so, they have strengthened their Digital Marketing efforts to make very specific content designed to attract their target audience and engage with them. It is very crucial to choose the right digital marketing course that aligns with our career goals and whether we want to have on-campus learning or online courses. Learn whether the course offers options for part-time or self-based learning for assuring time commitments. Make sure that faculty members have learning experiences and get in touch with the alumni.

As most companies and businesses understand the importance of digitizing their operations, there is a growing need for advanced experts in the digital marketing field to promote their services. One of the most inclusive factors about Digital Marketing is that individuals from any background can switch to this field, granted they have the apt certifications and experience. You do not need to have a three or four-year degree in any particular field to succeed as a Digital Marketer. 

All the best for your digital marketing journey!! Thank you for reading till the end.

Frequently Asked Questions

Q. What is the highest salary of a digital marketer in the USA?

The average digital marketing salary in the USA is $66,403 per year or $31.92 per hour. Entry-level positions start at $48,752 per year while most experienced workers make up to $107,083 per year.

Q. What topics are covered in the digital marketing course in Knoxville?

The course covers topics such as website design and development, search engine optimization, pay-per-click advertising, social media marketing, email marketing, content marketing, mobile marketing, video marketing, analytics, and reporting.

Q. What are the 4 main areas of digital marketing in Knoxville?

The 4 elements of digital marketing include 1) market research, 2) website development, 3) online advertising, and 4) social media marketing. Each of these elements is important in its own right and should be carefully considered to create a successful digital marketing plan.

Q. How difficult is a digital marketing course in Tennessee?

Digital marketing is a new way of marketing that takes a website to new growth. To be specific, digital marketing is not that hard to learn. With constant dedication and eagerness to learn, you can easily learn about digital marketing.

Q. How much does it cost to study digital marketing in the US?

Tuition fee in the US is an essential factor affecting all international students’ decision to pursue a master’s abroad. The average tuition fee for a Masters/MS in Digital Marketing in the US is 22,572 to 58,464 USD (INR 18.48 lakhs to 47.89 lakhs).

Q. Is digital marketing a good course to pursue? 

According to an analysis of Google Trends search data, skills required in digital marketing are among the top trending employment skills. You should start learning digital marketing if you want to raise your pay. The salary for positions in the digital marketer profile is high due to the increasing demand.

Q. Are digital marketing courses worth the investment?

Yes, with the rise of internet The demand for digital marketing professionals continues to rise, making it a worthwhile investment in your career or business.