With the entire world getting digitalized, society has naturally shifted its attention from analogue marketing to digital marketing. Whether you want to start your own business, advance your career, or simply learn new techniques, digital marketing can help you achieve your goals. Scroll down to check out our detailed blog on Digital Marketing Courses In Etobicoke.
Digital marketing refers to the use of digital channels, such as search engines, social media, email, and websites, to promote products or services, connect with the target audience, and drive online engagement and sales. It encompasses various strategies and tactics to reach and influence consumers in the digital space.
Enrolling in digital marketing courses in Etobicoke gives you the ability to stay ahead of the curve as demand for digital marketing continues to increase. You will be a significant asset on the job market if you develop thorough abilities in this area because businesses from all sectors are looking for people who can use digital platforms to generate growth.
Check out the following blogs to gain more knowledge about digital marketing.
What is Digital Marketing? Importance, Advantages and Scope in 2024
Important Subjects In Digital Marketing Syllabus 2024
Scope of Digital Marketing in 2024
Best Digital Marketing Courses In Etobicoke
After going through various digital marketing courses in Etobicoke we have curated the following list to help you find your ideal course.
1. Concordia University
Concordia University is a public research university located in Montreal, Etobicoke, Canada. It was founded in 1974 following the merger of Loyola College and Sir George Williams University. The university has two campuses: Sir George Williams Campus and Loyola Campus. Concordia University offers various undergraduate and graduate programs in various fields including arts, science, engineering, business, and more.
Their Digital Marketing Courses in Etobicoke are delivered through a virtual classroom using live synchronous learning on Zoom. The comprehensive five-course diploma, spanning 160 hours, covers digital marketing essentials, strategies, and skills to enhance site traffic, brand awareness, and campaign effectiveness. Industry professionals guide participants from novice to expert, facilitating a seamless transition into a dynamic career in the rapidly evolving field of global communications.
Modules Covered in the Course:
- Intro to Marketing
- Search Engine Marketing
- Social Media – Networks and Concepts
- Social Media – Strategies and ROI
- Search Engine Optimization
Course Name: Diploma in Digital Marketing
Type of Course: Online (Full time)
Duration: NA
Fees: $4,300
Google Reviews Rating: 4.1
PROS
- 8 hours of career development mentoring from leaders in the Montreal ecosystem(Optional)
- 120 hours of work-integrated learning (Optional)
CONS
- No Placement guarantee
Why enroll in this course?
Enrolling in Concordia University’s Online Diploma in Digital Marketing offers a comprehensive 160-hour program, providing essential skills for a dynamic career in global communications. With live synchronous learning on Zoom and guidance from industry professionals, you’ll navigate modules like SEO, SEM, and social media strategies. However, be mindful of the absence of a placement guarantee and assess whether the optional mentoring and work-integrated learning align with your career goals before committing to the $4,300 investment.
Contact Details
Phone Number:514-848-3600
Address: Concordia Continuing Education, 1455 De Maisonneuve Blvd. W.Montreal, QC, CANADA H3G 1M8
Email ID:cce@concordia.ca
Website: https://www.concordia.ca/cce/programs/digital-marketing-ft.html#courses
2. York University
York University is a public research university in Toronto, Ontario, Canada. It was established in 1959 as a non-denominational institution by the York University Act. The university offers degrees and diplomas in various fields of study including Arts, Media, Performance & Design, Business & Law, Education, Engineering, Health, Liberal Arts & Professional Studies, Science, and more.
Modules Covered in the course:
- Market data and segmentation
- campaign planning
- web analytics
- email marketing
- Marketing automation
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- CRM (Customer Relationship Management) communications
- PPC (Pay per click) Advertising
Course Name: Certificate in Digital Marketing
Type of Course: Online
Duration: 11 weeks
Fees: $2,307
Google Reviews Rating: 4.5
PROS
- cross-functional skills
- real-world projects
- collaboration with industry leaders
CONS
- No placement
Why enroll in this course?
Enrolling in York University’s Certificate in Digital Marketing provides a comprehensive 11-week online program, offering cross-functional skills essential for today’s dynamic marketing landscape. With a focus on market data, campaign planning, web analytics, and more, students gain practical experience through real-world projects and collaboration with industry leaders. However, potential participants should be aware that the program lacks a placement component, requiring self-initiative in seeking employment opportunities post-completion.
Contact Details
Phone Number:+1 416 736 5616
Email ID: continue@yorku.ca
Website: https://continue.yorku.ca/programs/certificate-in-digital-marketing/
3. IIDE – The Digital School
Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.
The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.
Modules Covered in the Course
The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the course syllabus is also divided, into 2 modules that are exclusively in PCDMS.
- Foundation
- Search Marketing
- Social Marketing
- Growth & Analytics
- Planning & Strategy (Only in PCDMS)
- Business Skills (Only in PCDMS)
Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 months
Fees: USD 1,500 to 2,000
Google Reviews Rating: 4.8
PROS
- 1:1 Mentoring Sessions
- Dedicated Hiring Portal
- Case Studies
- 20+ Digital Marketing and AI Tools
- Assured Placements
CONS
- No lifetime access is provided.
Why enroll in this course?
Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.
The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill.
The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for some people who just want to do an online course but you can always get in touch with them to understand if this is negotiable.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: iide.co/online-digital-marketing-course/
4. TAV College
TAV College, situated in the heart of Montreal, is a dynamic educational institution dedicated to delivering high-quality learning experiences across various disciplines. Recognized for its student-centered philosophy, the college cultivates an inclusive atmosphere, fostering both personal and professional growth. Committed to innovation and academic excellence, TAV College stands as a unique destination for individuals seeking a diverse and enriching educational journey. Discover the endless possibilities and vibrant community at TAV College.
Modules Covered in the Course
- Web designing and development
- Web programming
- Social media marketing
- Email Marketing
- Search engine optimization
- Search engine Marketing
- PPC and Google AdWords campaign management
- YouTube and Video Marketing
Course Name: Internet and digital marketing
Type of Course: Not mentioned
Duration: 1 or 2 years
Fees: $13,900
Google Reviews Rating:
PROS
- Internship
- Synthesis Project
CONS
- No placement
Why enroll in this course?
Enroll in TAV College’s Internet and Digital Marketing courses in Etobicoke for a transformative educational journey in the heart of Montreal. With a focus on high-quality learning, this dynamic institution fosters personal and professional growth. Gain hands-on experience in web design, programming, and marketing, but be aware of the potential downside of no guaranteed placement. Seize the opportunity to immerse yourself in a vibrant community and explore endless possibilities in the ever-evolving field of digital marketing.
Contact Details
Phone Number: 514-731-2296
Email ID:info@tav.ca
Website: https://www.tav.ca/digital-marketing-montreal/
5. Greystone College
Greystone College is a private career college located in Vancouver, British Columbia, Canada1. The college offers a range of diploma and certificate programs in various fields including business, hospitality, tourism, and more. The college is part of the ILSC Education Group which has campuses in Canada, Australia, and India.
Modules Covered in the Course:
- Customer Relationship Management
- Digital Marketing Fundamentals-Branding
- Digital Marketing Fundamentals – Domain, Online. Email Marketing
- Search Engine Optimization
- Social Media Marketing Strategies: Facebook, Twitter, Instagram
- Social Media Marketing Strategies: LinkedIn, YouTube, Yelp, Pinterest
- Strategic Web Design – Analytics and Beyond
- Strategic Web Design-Creative Effort
- Writing for the Web
- Co-op Work Experience (Co-op Students only)
Course Name: Diploma in Digital Marketing Professional
Type of Course: Online and offline both
Duration: 72 weeks to 130 weeks
Fees: NA
Google Reviews Rating: 4.5
PROS
- Graduate with transferrable skills
CONS
- No placement
Why enroll in this course?
Enrolling in Greystone College’s Diploma in Digital Marketing Professional offers a comprehensive learning experience in a variety of relevant fields. Gain valuable transferrable skills for the evolving job market. However, it’s essential to note that the program lacks a placement component, requiring proactive efforts for securing employment post-graduation.
Contact Details
Phone Number: 1-855-560-0700
Website: https://www.ilsc.com/greystone-college/canada/programs/diploma-digital-marketing-professional
Digital Marketing Career Opportunities in Etobicoke
After completing any of the Digital Marketing Courses In Etobicoke you can unlock the following career opportunities.
- Digital Marketing Manager:
Strong leadership and communication abilities, strategic thinking, data analysis, competency in multiple digital marketing platforms, and project management are all required of a digital marketing manager.
Steps to Get Started: Learn about several digital marketing disciplines such as SEO, PPC, and social media. Earn a bachelor’s degree in marketing or a closely connected discipline.
Salary Range: Depending on experience and firm size, digital marketing managers can make between $70,000 and $120,000 per year. - SEO Specialist:
A strong grasp of SEO concepts, keyword research, on-page and off-page optimisation, analytical abilities, and experience with SEO tools are required.
Steps to Get Started: Learn SEO by taking online classes, gaining practical skills through internships or personal projects, and staying current with industry developments.
Salary: Entry-level SEO professionals can make between $40,000 and $60,000 per year, while experienced specialists can earn more than $80,000 per year. - PPC Specialist
Proficiency with PPC platforms such as Google Ads and social media advertising, data analysis, keyword research, and campaign optimisation is required.
Steps to Get Started: Learn PPC by taking online classes or earning certifications, gaining experience managing ad campaigns, and staying up to date on platform updates and best practices.
PPC experts often make between $45,000 and $75,000 per year, with higher pay for individuals with advanced abilities and expertise. - Digital Analyst:
Strong analytical and problem-solving abilities, data interpretation, expertise in analytics tools, and understanding of data visualisation are required.
and consider pursuing a degree in marketing analytics or a similar profession.
Salary Range: Depending on experience and firm size, digital analysts can make $60,000 to $100,000 or more per year. - UX/UI Designer:
Proficiency in design tools, user-centred design approaches, prototyping, wireframing, understanding of user experience, and interface design are required.
Steps to Get Started: Create a solid portfolio that demonstrates your design talents, acquire experience through internships or entry-level work, and think about pursuing a degree in graphic design or a similar profession.
Salary Range: Depending on experience and region, UX/UI designers often make $60,000 to $100,000 or more per year. - Digital Advertising Manager:
Expertise in managing digital advertising campaigns on many platforms (for example, Google Ads, Facebook Ads, and LinkedIn Ads).
Capability to create effective advertising campaigns that target certain populations. Campaign optimisation, A/B testing, and performance analysis skills are required.
A Digital Advertising Manager’s annual income ranges from $65,000 to $95,000. - Email Marketing Specialist:
Expertise in email marketing platforms and marketing automation software.Ability to create successful email marketing plans and campaigns. Strong copywriting and editing abilities are required to create interesting email content.
An Email Marketing Specialist’s annual income ranges from $45,000 to $65,000. - Content Strategist:
Write an impressive writing portfolio that demonstrates your skill to write engaging and smart material. Internships or entry-level roles can help you gain expertise in content development and administration.
Stay up with the latest content marketing trends and industry best practices.
A Content Strategist’s annual income ranges from $60,000 to $90,000.
Conclusion
In this blog, we discuss the amazing potential provided by digital marketing courses in Etobicoke. The advantages of these courses include having a thorough awareness of various digital marketing channels, techniques, and technologies. These Digital Marketing courses in Etobicoke or the Online courses available will help you utilise the potential of digital platforms to promote business development and open new job opportunities whether you’re a marketing professional, entrepreneur, fresh graduate, or small business owner.
The skills gained via these digital marketing courses in Etobicoke may be successfully utilised whether desiring to work in an agency, start on entrepreneurial projects, or join marketing teams. Retail, e-commerce, hotel, healthcare, and other industries all have a high need for digital marketing expertise.
Frequently Asked Questions
Q: What are the advantages of taking Digital Marketing Courses in Etobicoke?
Digital marketing courses in Etobicoke provide you with the skills and information you need to succeed in the fast-paced world of Digital marketing. They provide insights into numerous digital marketing channels, methods, and technologies, allowing individuals to harness the power of digital platforms to propel business growth and career chances.
Q: What subjects are addressed in digital marketing courses in Etobicoke?
Search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, web analytics, digital strategy building, and other topics are covered in digital marketing courses in Etobicoke. They teach a thorough grasp of essential digital marketing ideas as well as practical skills.
Q: Are there any prerequisites for enrolling in digital marketing courses?
The prerequisites for each course and institution may differ. Some courses may have no requirements and are appropriate for novices, but others may need fundamental marketing ideas or prior expertise in the sector. It is advised that you examine the course provider’s particular prerequisites.
Q: How much do digital marketing courses in Etobicoke cost?
The price of digital marketing courses in Etobicoke varies depending on the school, course duration, and level of teaching. Shorter courses or workshops may cost a few hundred dollars, although more complete programmes or certificates may cost more.
Q: Is financial help or a scholarship available for digital marketing courses in Etobicoke?
Scholarships, grants, and financial aid may be available from some universities or organisations for digital marketing courses. For possible prospects, it is best to contact course providers, educational institutions, or industry groups.
Q: When I finish a digital marketing course, will I be given a certificate?
Yes, most reputable digital marketing courses include a certificate of completion, which may help you improve your CV and exhibit your talents to potential employers.
Q: Are digital marketing courses appropriate for newcomers?
Yes, many digital marketing courses are designed for newcomers. They provide you with a firm foundation in digital marketing ideas, tactics, and technologies.
Q: Why should I take any digital marketing courses in Etobicoke in particular?
Etobicoke has a thriving tech and commercial ecosystem, making it an excellent place to learn digital marketing. Local courses can offer unique insights into the surrounding market as well as networking chances.