Curious about Digital Marketing Courses in Birmingham? To monitor and improve customer experience, digital marketers need to build expertise in customer relationship management. A brand is always better off when it can relate to its customers emotionally and personally since it enhances the likelihood that the client will remain loyal. At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.
Your ability to obtain a digital marketing certification can help you find more employment as many firms prefer candidates with experience. You can demonstrate that your talents are genuine and tried by being certified. Digital marketing experts with certification are usually needed by large companies. These businesses can be located on LinkedIn.
Benefits of digital marketing courses in Birmingham
- Discover the Professional in You
Jobs in digital marketing are in high demand. In a similar vein, the number of digital employment will alarmingly increase in the next years. You may want to consider taking a course in digital marketing and pursuing a career in this field. According to Mondo, a New York-based digital marketing company, the demand for digital marketing executives was expected to rise by 38%. You must identify the skill set that IT companies are looking for and prepare accordingly. You must be aware of the necessary knowledge and skills before you start.
- Embark your Career
The advantage of taking a digital marketing course for students who don’t have a lot of money to spend on graduate or master’s degrees is that, unlike other professions, digital marketing does not require such qualifications to begin your career. Without ever setting foot inside a workstation, the digital world presents you with a variety of options to launch a career in digital marketing.
- A Wide Range of Career Options
You won’t be limited to a single work profile, which is one advantage of taking a course in digital marketing. Any business that sells goods or services can hire you to work on their web marketing team. There are many work opportunities in the sector of digital marketing, including those offered by well-known corporations like Google, Twitter, and Facebook. The professional who must launch his career in digital marketing is responsible for making the decision. Regularly, new online positions are announced by a variety of businesses and organizations. Being choosy about the work and workstation type is an added benefit.
Yet, this decision must be taken after a thorough examination of work functions. Choose the option that best suits your needs.
Choosing the Right Digital Marketing Course
- The objective of you choosing the course
Why should you take this course? Do you wish to learn it to expand your knowledge? Or do you intend to gain experience in digital marketing? Identify your goal. What precise objectives do you hope to achieve with digital marketing? Which aspects of digital marketing appeal to you? What goals do you have once you’ve finished digital marketing? Where do you plan to use the knowledge and abilities you’ve acquired? Are you hoping to use them to launch a new business, make improvements to an existing one, or hunt for employment in the field of digital marketing?
After assessing these goals and clearly understanding what digital marketing demands, you’re ready to pick a suitable DM course for you. You might list the immediate and long-term objectives you have for the DM program of your choosing. These criteria act of digital marketing as a checklist to make sure the course you choose will help you achieve your goals.
2. Select a thorough program that includes all modules and an up-to-date syllabus.
Now that you are clear on your goals, check to see if the course you are considering is all-inclusive, modern, and equipped with the most recent modules. For instance, if you want to study Advanced SEO, the course you take must teach you the most cutting-edge techniques for ranking websites in search engines, not simply the outdated traditional SEO techniques. The digital marketing training must also cover many DM components, like Email Marketing, Social Media Marketing (SEM), Pay-per-click (PPC) advertising, and Content Marketing, among others.
Popular Digital Marketing Courses in Birmingham, UK
- IIDE-The Digital School
- The Chartered Institute of Marketing
- The British Academy
- University of Southampton
- IIM Skills
- University of Westminster
- FutureLearn
- The London School of Business and Finance
1. IIDE- Indian Institute of Digital Education
Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.
The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.
IIDE offers a 4-day Campus Immersion for their online digital marketing course participants. Students can visit IIDE’s Mumbai campus for hands-on learning and assessment, and experience IIDE’s campus culture.
Course Name: Online Digital Marketing Courses (ACDM + PCDMS)
Modules Covered in the Course
The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the course syllabus is also divided, into 2 modules that are exclusively in PCDMS.
- Foundation
- Search Marketing
- Social Marketing
- Growth & Analytics
- Planning & Strategy (Only in PCDMS)
- Business Skills (Only in PCDMS)
| Mode | Hybrid (Online Learning + optional Offline Presentations) |
|---|---|
| Duration | 4 – 6 months |
| Fees | INR 1,15,000 – 1,60,000 |
| Contact | +91 96199 58615 |
| Google Reviews Rating | 4.8 |
Why enroll in this course?
Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.
The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill.
The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for some people who just want to do an online course but you can always get in touch with them to understand if this is negotiable.
2. The Chartered Institute of Marketing
CIM is a leading professional marketing body globally with over 30,000 members across the globe and a rich experience of over 100 years. CIM believes that marketing is a critical factor that drives performance in an organization. The institute has 130 CIM study centers spread across 36 countries. It has around 80 training courses contributing to the professional marketing industry worldwide.
With their training courses covering a wide variety of topics, CIM helps individuals build their skills and competencies to become marketing professionals. The training courses are available in online, virtual, and face-to-face formats. Some of the popular courses include copywriting and content, marketing communications, product and proposition, sales, and customer experience.
Modules covered in the course
Digital Marketing in Practice: It covers all the best practices and uses case studies throughout offering a practical guide. Online tools and reference materials enable students to gain hands-on, actionable knowledge. The CIM team has expert trainers who ensure the quality delivery of courses with practical training methods. Small class sizes and a wide breadth of topics included are other factors that make this training valuable.
| Mode | Online |
|---|---|
| Duration | 14 hours |
| Fees | £799.00 |
| Phone | +44 (0)1628 427360 |
Why enroll in this course?
Their training programs, available in online, virtual, and face-to-face formats, cover a diverse range of topics including copywriting and content, marketing communications, product and proposition, sales, and customer experience.
Digital Marketing in Practice: One of their standout offerings is the “Digital Marketing in Practice” course. This comprehensive program is designed to provide practical guidance, incorporating best practices and real-world case studies. Online tools and reference materials enable students to gain hands-on, actionable knowledge.
3. British Academy
The British Academy of Digital Marketing guarantees high standards in course content and delivery thanks to recognition from the International Approval and Registration Centre (IARC). In the UK, it provides a variety of industry-focused digital marketing courses. Students who complete these courses will be equipped with the skills they need to achieve their aspirations and careers.
Throughout the course, the mentors assist the students by offering assistance, direction, encouragement, and helpful criticism. The academy is a top supplier of postgraduate diploma courses, certificate programs, and diplomas. Each course is offered both in-person and online. The CPD (continuing professional development) Standard office has accredited the courses.
Modules covered in the course
The certificate course includes the evolution of digital marketing and inbound and social media marketing modules.
| Mode | Offline and Online |
|---|---|
| Duration | 3 months |
| Fees | £395 home study and £795 for the classroom |
| Contact | +020 3389 7418 |
Why enroll in this course?
Enrolling in this course offers a gateway to a world of digital marketing opportunities. With an impressive curriculum and a reputation for excellence, this program equips you with the skills needed to excel in this dynamic field, whether you prefer learning in person or online. Plus, with industry recognition and the guidance of experienced mentors, you’ll be well-prepared to achieve your career aspirations and thrive in the world of digital marketing. Don’t miss your chance to unlock your full potential in this high-demand industry.
4. University of Southampton
One of the top 100 institutions in the world and a member of the Russell Group is the University of Southampton. It holds the opinion that picking a university entails more considerations than merely selecting the appropriate major or subject. The University of Southampton offers a top-notch environment where applicants can study from the finest and develop personally.
It is among the top 20 universities in the UK, has more than 300 clubs and societies, and provides more than 350 degree programmes. It is one of the top places in the UK to do digital marketing courses because of its campuses’ prime city locations, round-the-clock assistance, and employment placement program. Like the majority of other universities, the University of Southampton offers courses at the undergraduate and
Modules covered in the course
MSc Digital Marketing: Candidates have to complete all core and compulsory modules. Semester one includes marketing in the 21st century, marketing communications and media management, and building customer insight.
| Mode | Offline |
|---|---|
| Duration | One-year full-term. |
| Fees | The fee is £11,950 for UK/EU and £20,728 for international students |
| Contact | +44(0)23 8059 5000 |
Why enroll in this course?
The University of Southampton, recognized among the world’s top 100 institutions and a member of the esteemed Russell Group, offers a holistic educational experience. With a strong academic reputation and a diverse array of over 350-degree programs and 300 clubs and societies, it stands among the top 20 universities in the UK.
Particularly notable is its digital marketing course, MSc Digital Marketing, which covers essential modules like marketing in the 21st century and media management. Situated in prime city locations, the University offers round-the-clock support and an excellent employment placement program.
For those seeking quality education and career prospects in digital marketing, this esteemed institution offers MSc Digital Marketing at a fee of £11,950 for UK/EU students and £20,728 for international students for the one-year full-term program.
5. IIM SKILLS
With its base in New Delhi, India, is a leading online education provider. With a focus on providing premium courses accessible to every individual, IIM SKILLS churns out in-demand industry-relevant courses at cost-efficient prices. Moreover, all of its courses, including content writing and digital marketing, are online, obliterating all geographical boundaries.
When it comes to an informative and practical course in digital marketing, IIM SKILLS in India provides excellent digital marketing courses in the United Kingdom or any other country for that matter. The institute is also famous for its flagship course of content writing.
Modules covered in the course
Master Digital Marketing Course: The syllabus is vast and consists of over 40 modules. It is a tool-driven course, with knowledge of the latest tools, tips, and tricks in the digital marketing world. The hands-on assignments, case studies, and weekly tasks ensure all the learning translates into action. There is excellent post-course support and free lifetime access to the learning management system.
| Mode | Offline |
|---|---|
| Duration | 3 months or 180 hour |
| Fees | £359.31 |
| info@iimskills.co |
Why enroll in this course?
IIM SKILLS, headquartered in New Delhi, India, stands as a leading provider of online education with a commitment to delivering premium courses accessible to learners worldwide. The institute specializes in offering industry-relevant courses, including content writing and digital marketing, all available online, thus eliminating geographical constraints.
For those seeking an informative and practical course in digital marketing or content writing, IIM SKILLS offers comprehensive programs recognized in the United Kingdom and globally. Their flagship Master Digital Marketing Course encompasses over 40 modules, emphasizing hands-on experience with the latest tools and practical assignments.
With a duration of 3 months or 180 hours, this course comes at an affordable fee of £359.31, inclusive of excellent post-course support and free lifetime access to the learning management system, making it a valuable investment in one’s career.
6. The University of Westminster
With its inception in 1838 as the first polytechnic in London, the University of Westminster is a pioneer in the education world. The university continues to build on its 180-year rich experience and reputation, helping students from diverse backgrounds pursue their dream courses. Approximately 19,000 students realize their full potential through the various graduate and postgraduate courses on offer at the University of Westminster.
With students from more than 169 nationalities and a strong network of about 183 industry partners, students benefit not just from cultural diversity but also from placements. Like all other universities, the University of Westminster also has undergraduate, postgraduate, and short courses covering various fields from architecture and design to computers and journalism. It also provides digital marketing courses in the United Kingdom.
Modules covered in the course
Certified Digital Marketing Professional Online Course: This course has no formal entry requirements. The course structure focuses on current trends and best practices and is apt for students or professionals of all levels. Certifications: With a DMI (Digital Marketing Institute) accreditation, the candidates receive a course completion certificate upon successful completion of an exam.
| Mode | Online |
|---|---|
| Duration | 30 hours |
| Fees | £1560 |
| Phone | +44 20 7911 5000 |
Why enroll in this course?
The University of Westminster, founded in 1838 as London’s inaugural polytechnic, possesses an illustrious 180-year history in education. Catering to approximately 19,000 students from diverse backgrounds and representing over 169 nationalities, the university offers a broad spectrum of graduate and postgraduate programs, including digital marketing courses.
7. FutureLearn
FutureLearn is dedicated to changing how people access education and elevating the quality of online learning. It welcomes people from different backgrounds into the FutureLearn community while paying attention to their requirements and providing them with high-quality courses that change their lives. There are programs to gain professional or academic accreditation, micro-credentials, short courses to provide you with new skills, and even online degrees with complete scheduling flexibility.
Many and covering all conceivable topics and areas, the courses are plentiful. Moreover, FutureLearn provides online digital marketing courses outside of the UK. To make your experience interesting, there are audio, video, written, and quizzes. To evaluate your learning, there are additional discussions, exercises, examinations, and assignments.
Modules covered in the course
Digital Marketing course by Accenture Digital Skills: FutureLearn offers a diverse range of courses covering various subjects. These courses are designed to enhance knowledge and skills in specific areas and are delivered by top universities and institutions worldwide. Learners can choose from a wide range of topics, including business, technology, health, languages, arts, and more.
| Mode | Online |
|---|---|
| Duration | Two weeks with a weekly study of two hours |
| Fees | Free with a free digital upgrade |
| Website | http://www.futurelearn.com/ |
Why enroll in this course?
FutureLearn is a trailblazer in accessible, high-quality online education, offering a wide array of programs to cater to diverse learning needs. Their courses, spanning numerous subjects, extend beyond the UK and encompass everything from professional and academic accreditation to micro-credentials and short courses, allowing learners to acquire new skills and even pursue online degrees with utmost flexibility.
FutureLearn’s Digital Marketing course by Accenture Digital Skills, a two-week online program with two hours of weekly study, stands out among their offerings. It provides a wealth of educational resources, including audio, video, written content, quizzes, discussions, exercises, examinations, and assignments, all at no cost with an option for a free digital upgrade, making learning engaging and accessible for all.
8. London School of Business and Finance
The London School of Business and Finance has been offering business programs since 2003, serving students from over 158 different nationalities. It won the Queen’s Award for Entrepreneurship in 2013, two prizes for outstanding achievement in international business, and the Best Use of Social Media prize in 2020.
The college also offers online postgraduate degrees and executive education courses. LSBF is a part of the Global University Systems as well (GUS). Almost 75,000 students worldwide are educated through the GUS, a network of 20 university partners.
Modules covered in the course
Postgraduate certificate or diploma in marketing (digital marketing): The diploma course consists of modules such as new media and digital marketing communications, digital business models, and e-marketing communication tools. The master course syllabus has three stages. Stage one deals with strategic marketing management, communications, consumer behavior, and research.
The second stage includes digital marketing communications, internet marketing management, and social media. Stage three consists of integrative research and consultancy projects. This course also has specialization modules. The digital marketing and social media course includes an overview of the digital landscape, SEO and PPC, email marketing, social media, online display, analytics, and future trends.
| Mode | Offline |
|---|---|
| Duration | 18-36 months |
| Fees | £1150 |
| Phone | +44 (0) 20 7823 2303 |
Why enroll in this course?
One of LSBF’s standout offerings is the Postgraduate Certificate or Diploma in Marketing (Digital Marketing). This comprehensive program covers a wide range of modules, including new media and digital marketing communications, digital business models, e-marketing communication tools, strategic marketing management, consumer behavior, internet marketing management, social media, and more.
With specialization modules like digital marketing and social media, this course provides a thorough understanding of the digital landscape, making it an excellent choice for those seeking to excel in the field of digital marketing. The course offers flexibility, with a duration ranging from 18 to 36 months, and is priced at £1150.
Digital Marketing Career Opportunities in Birmingham
67 million people are living in the UK, and over 90% of them have some sort of internet presence. Thus, if you want your company to be seen by practically everyone in the UK. The greatest option for you is digital marketing. This opens up a wide range of employment possibilities in the UK, including those for content marketers, social media specialists, Google AdWords specialists, and SEOs.
Top UK job portals’ data on jobs:
Since many people in the industry agree that there is a skills gap, digital marketing jobs are in high demand right now. As a result, there are many openings but not enough immediately talented people to fill them.
UK average pay scale for digital marketing
The average salary for a digital marketer in the UK is between £22,000 and £34,343, and because it is variable rather than fixed, it depends on how well they perform and how well their content is seen organically. As a result, to increase your wage, you must put in a lot of effort and produce anything.
Many Digital Marketing Careers
A basic support call to a fully functional website or social media presence can all fall under the category of a career in digital marketing, which also involves keeping one informed about the newest product launches and availability.
Career Duties of a Digital Marketer
A digital marketer’s role and duties include ensuring that there is a proper customer flow.
FAQs
1)Which digital marketing tools are most popular in digital marketing agencies?
Some of the most popular tools include SEO, analytics, content marketing, social media, email marketing, Google Analytics, SEM Rush, Google Adwords, keyword planner, Hootsuite, and Sprout Social.
2) How does digital marketing help a business?
A cost-effective method of reaching the target audience is through digital marketing. You may increase brand exposure, patron loyalty, and online sales with the aid of digital marketing
3) What are the job opportunities after learning digital marketing?
You can use digital marketing to build your blog and monetize it through which you can earn. You can also use digital marketing to grow your own or family business. You can also be a full-time employee or land a freelance job.
4) What kinds of businesses can I expect to work for after completing a course in digital marketing?
The IT sector, educational institutions, start-ups, media firms, etc. are among the industries you can work in after completing courses.
5) Which Digital Marketing Specialty should I choose?
Depending on your area of interest. A content writer is someone who enjoys writing; a social media specialist is someone who is creative and keeps up with current trends. Choose the course that will help you.
6) Why should I pursue a career in digital marketing in the UK rather than somewhere else?
The level of educational equality is high, the length of the courses is relatively short, the labs are well-equipped, the library is stocked with digital and printed resources, and if all of these benefits aren’t enough, you’ll get to experience multiculturalism in a setting where you can develop both personally and professionally.
Conclusion
In conclusion, there are several professional chances in Birmingham’s fast-expanding industry of digital marketing. Digital marketing may help businesses grow their online presence and reach more customers. To thrive in digital marketing, you must have the necessary abilities and credentials, though.
Digital marketing specialists, social media managers, SEO specialists, PPC specialists, content writers, email marketing specialists, web analytics managers, and digital marketing consultants are among the most sought-after occupations in Birmingham.
Then what are you waiting for, go digital. Learn from top industry experts from the convenience of your own home.
Check out the best digital marketing courses in Australia.
Thank you for reading!
