Are you interested in pursuing digital marketing in South Africa? You’re in the right place. This blog provides insights into the top digital marketing courses available in South Africa.
In the contemporary, technology-driven era, digital marketing has evolved into a crucial component of any successful marketing strategy. Companies are actively searching for individuals possessing the requisite skills and expertise to spearhead their digital marketing initiatives, and the scope of digital marketing continues to grow. Seize the opportunity to enhance your understanding and proficiency in this dynamic field.
Fortunately, numerous digital marketing courses in South Africa offer comprehensive training across various facets of this domain. However, given the abundance of options, selecting the most suitable one can be a daunting task. It is imperative to assess factors such as course content, instructors’ experience, and available placement opportunities before making a decision.
In this article, we will introduce you to some of the most popular digital marketing courses in South Africa that offer placement opportunities in their digital marketing syllabus, fees, and placements. These courses have a proven track record of providing students with the necessary skills and knowledge to succeed in the digital marketing industry.
10 Best Digital Marketing Courses in South Africa
Here is an overview of the top institutes offering digital marketing courses in South Africa:
- IIDE – The Digital School
- Digital School of Marketing
- Digital Scholar
- IIM SKILLS
- Henry Harvin
- Simplilearn
- Red & Yellow – Creative Business School
- Digital Business Academy
- University Of Cape Town
- Vega School of Brand Leadership
1. IIDE – The Digital School
The Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.
The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.
Modules Covered in the Course
The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the course syllabus is also divided, into 2 modules that are exclusively in PCDMS.
- Foundation
- Search Marketing
- Social Marketing
- Growth & Analytics
- Planning & Strategy (Only in PCDMS)
- Business Skills (Only in PCDMS)
Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 Months
Fees: USD 1,500 to 2,000
Google Reviews Rating: 4.8
PROS
- 1:1 Mentoring Sessions
- Dedicated Hiring Portal
- Case Studies
- 20+ Digital Marketing and AI Tools
- Assured Placements
CONS
- No Lifetime access to the Course
Verdict
IIDE makes it #1 on our list of Digital Marketing Courses in South Africa for it brings in the following:
Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.
The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill.
The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for those seeking to do an online course for simple upscaling but one can always get in touch with them for a negotiation regarding the same.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: iide.co/online-digital-marketing-course/
2. Digital School of Marketing
The Digital School of Marketing (DSM) is South Africa’s well-known provider of digital marketing education. The educational institution is accredited by (MICT SETA) the Media, Information and Communication Technologies Sector Education, and Training Authority. In addition to this, they are also a member of the IAB South Africa.
The institute offers an extensive array of digital marketing courses, at the most competitive prices. All courses have easy and flexible payment options. All of the courses are comprehensively designed and suited to the demands of the digital marketing industry.
Modules Covered in the course:
- WordPress
- Search Engine Optimisation
- Social Media Marketing Management
- Digital Marketing Strategy
- Content Marketing
- Marketing Management
Course Name: Digital Marketing Graduate Certificate
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 3 – 4 Months
Fees: NA
Google Reviews Rating: NA
PROS
- Entertaining and Resourceful Video Lectures
- Downloadable E-books of Every Lesson
- Earn a Certificate for Each Module
- Formative Assessments, MCQs, and Summative Assessments
CONS
- No Placement Guarantee
- lacks Case study/projects
Verdict
DSM makes it #2 on our list of Digital Marketing Courses in South Africa for it brings in the following:
The Digital School of Marketing offers significant advantages due to its tailored approach and industry-driven expertise. Courses, crafted and taught by experienced professionals, ensure a cutting-edge curriculum aligned with the latest trends and best practices in digital marketing.
Their comprehensive program covers diverse areas like SEO, social media, analytics, and more, allowing students to specialize according to their career aspirations. Additionally, certifications earned upon completion of courses not only validate expertise but also enhance employability.
Moreover, the school emphasizes practical learning through hands-on projects, case studies, and simulations, equipping students to tackle real-world challenges effectively. With flexible learning formats such as online courses or part-time schedules, individuals can access quality education while accommodating various learning styles and busy schedules.
Contact Details
Phone Number: 0861428710
Email ID: info@digitalschoolofmarketing.co.za
Website: https://digitalschoolofmarketing.co.za/
3. Digital Scholar
It is a well-known digital marketing training institute that covers comprehensive digital marketing courses in South Africa. They guarantee internships and job placement, and certificates upon course completion.
They are official partners of reputed organizations such as Meta & Google. Their students greatly recommend this course and they offer more than 20 certifications depending on the course you take.
This institute also appears in the Best Digital Marketing Courses In Hyderabad
Modules Covered In The Course
- Digital Leader Mindset
- Social Media Management
- Landing Page
- Facebook Ads & Instagram Ads
- Content Writing
- Search Engine Optimization
- Search Engine Marketing
Course Name: Digital Marketing
Type of Course: Online & Offline.
Duration: 6 months
Fees: USD 1090
Google Reviews Rating: 5
PROS
- Lifetime access to courses
- Live case studies
- Placement Assistance
- Weekly Doubt clearing sessions
CONS
- This course does not provide self-paced learning.
- Does not cover AI in the curriculum.
Verdict
Digital Scholar’s digital marketing course offers several benefits, including lifetime access to courses, live case studies, placement assistance, and weekly doubt-clearing sessions.
However, the course is not self-paced, which may be inconvenient for students who need to learn at their own pace or have other commitments, such as a full-time job. Additionally, the course does not cover AI in the curriculum, which is now an important aspect of digital marketing.
Despite these drawbacks, the course is still a good option for students serious about pursuing a career in digital marketing.
Contact Details
Phone Number: +91-9513632705
Email ID: info@digitalscholar.in
Website: https://digitalscholar.in/
4. IIM SKILLS
One of the most prestigious online training organizations, IIM SKILLS, provides Digital Marketing courses in South Africa, Narela, and other Indian locations. IIM SKILLS’ Digital Marketing Course is a thorough 180-hour curriculum of interactive online classes.
The IIM SKILLS Digital Marketing course prepares students for the IIM SKILLS Master Certification exam as well as 15 other crucial Certification exams, such as the Google, Hubspot, and Facebook Blueprint exams.
Modules Covered in the Course
- Content Writing And Blogging
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Inbound Marketing
- Email Marketing
- Web Analytics
- WordPress Web Development
Course Name: Digital Marketing Master Course
Type of Course: Online
Duration: 3 months Training + 2 months Paid Internship
Fees: USD 360 + Taxes
Google Reviews Rating: 4.5
PROS
- Covers plenty of tools
- Basic to Advanced level modules
- Lifetime Access
- Multiple Certifications
CONS
- This course does not cover AI topics or tools
- No detailed information on trainers or mentors
Verdict
IIM SKILLS Digital Marketing course, spanning 180 hours, covers all 40 aspects of Digital Marketing in detail. Notably, the course stands out amongst the rest of the digital marketing courses in South Africa because of the 15 essential certification exams including Google, Hubspot, and Facebook Blueprint.
With over 120 hours of assignments and 60 hours of live training, the course ensures a profound grasp of vital digital marketing strategies.
The flexibility of choosing between weekday and weekend batches, coupled with the freedom to adjust course days and times, further enhances the learning experience to align with individual preferences.
Contact Details
Phone: +91 95807 40740
Email: info@iimskills.com
Website: https://iimskills.com/iim-skills-digital-marketing-course-review/
5. Henry Harvin
One of the well-known institutions offering programs that enhance the resumes of professionals and students is Henry Harvin Education. Both newcomers and experts can explore and develop in-demand skill sets through the courses they provide.
The institute provides training in-person and online. They provide their services in more than 7 nations and have trained more than 3 lakh students to date. Their digital marketing course program has been taken by more than 18000 students.
The Institute provides various Digital Marketing Courses but the one picked out for today is their, Advanced Digital Marketing Certification Course. Students can also take advantage of an internship when the course is over. Let’s examine the digital marketing course’s curriculum.
Modules Covered in the Course
The Advance Digital Marketing Certification Course covers 18 Modules that meet industry standards and update time and again. Some of these Modules are:
- Advanced Digital Marketing Strategies
- Advanced Web Analytics and Data-driven Marketing
- Advanced Search Engine Optimization (SEO)
- Advanced Social Media Marketing
- Advanced Content Marketing
- Advanced-Data Privacy and Security in Digital Marketing
Course Name: Advanced Digital Marketing Certification
Type of Course: Online
Duration: 2 – 3 Months
Fees: USD 960
Google Reviews Rating: 4.5
PROS
- Industry Acclaimed Curriculum
- Real-Time Case Studies and Project
- Experienced Faculty
- 24*7 Support
- 1-year Gold Membership
- Real-Time Live Lectures
- 100% Placement Assistance for 1 Year
CONS
- No Placement Guarantee
Verdict
Henry Harvin makes it #5 on our list of Digital Marketing Courses in South Africa, for the following reasons:
Henry Harvin is renowned for its standout digital marketing courses, notable for various reasons. Their courses feature an industry-relevant curriculum encompassing SEO, social media marketing, PPC advertising, and more, ensuring students acquire both practical skills and theoretical knowledge aligned with current industry standards. Moreover, the emphasis on a hands-on learning approach—through practical assignments, live projects, and simulations—provides invaluable real-world experience, surpassing mere theoretical understanding.
Another distinguishing factor is the certifications offered by Henry Harvin, widely recognized in the industry, affirming one’s expertise in digital marketing and enhancing employability. These courses are often led by experienced industry professionals who impart real-world insights and mentorship, enriching the learning experience with practical knowledge. Additionally, Henry Harvin’s flexible learning formats, such as live online sessions and self-paced modules, coupled with a supportive community environment and ongoing mentorship, ensure accessibility and foster a holistic learning journey for students.
Contact Details
Phone Number: +91 96199 58615
Email ID: Hello@henryharvin.com
Website: https://www.henryharvin.com/
6. Simplilearn
The digital marketing course in South Africa offered by Simplilearn is designed for beginners who want to learn digital marketing from scratch, as well as for professionals who want to upgrade their skills in digital marketing. The course includes 40 hours of instructor-led training, 70 hours of self-paced learning, and 35+ hours of project work.
The course curriculum is updated regularly to reflect the latest trends and techniques in digital marketing. Simplilearn’s digital marketing course is delivered by industry experts who have years of experience in the field. The course also includes hands-on projects and assignments to help students apply their learning to real-world scenarios.
Overall, Simplilearn is a great choice among other Digital Marketing Courses in South Africa and is a comprehensive and practical program that can help students learn the skills they need to become proficient in digital marketing.
Modules Covered in the Course
- Digital Marketing Overview
- Website Planning, Creation, and SEO
- Search Engine Advertising and Google Analytics
- Social Media Marketing / Content Marketing
- Email Marketing
- E-Commerce Marketing
- Affiliate Marketing
- Google Adsense and Webmaster
- Basic Video Making
Course Name: Digital Marketing Specialist
Type of Course: Online
Duration: 11 Months
Fees: USD 800
Google Reviews Rating: 4.9
PROS
- Co-created with Meta.
- 45+ Projects and Case Studies
- Job assistance
CONS
- No Placement Guarantee
Verdict
Simplilearn makes it #6 on our list of Digital Marketing Courses in South Africa, for the following reason:
Enrolling in Simplilearn’s Digital Marketing Course in South Africa offers a comprehensive learning experience. With over 50 hours of instructor-led training, over 80 hours of self-paced learning, and over 40 hours of practical projects, this course ensures a deep understanding of digital marketing concepts. Despite lacking placement guarantees, the course provides valuable job assistance, making it an ideal choice to acquire essential digital marketing skills and boost career prospects.
Contact Details
Phone Number: 18002127688
Email ID: info@niit.com
Website: https://www.simplilearn.com/new
7. Red & Yellow – Creative Business School
Red and Yellow Academy is an online learning platform that provides industry-relevant digital marketing education. The academy aims to equip its students with the skills and knowledge needed to excel in the digital landscape.
Red and Yellow offers a wide range of digital marketing courses that cover various aspects of the field. These courses are designed to give a comprehensive understanding of digital marketing strategies and techniques.
Modules Covered in the Course
- Strategy
- Planning Digital Assets
- Capitalizing on Digital Assets
- Audience
- Direct Marketing
- Social Media
- Online Advertising
- Optimization
Course Name: Digital Marketing Certificate
Type of Course: Online
Duration: 2 Months
Fees: USD 905
Google Reviews Rating: NA
PROS
- Industry Acclaimed Curriculum
- Real-Time Case Studies and Project
- Experienced Faculty
- 24*7 Support
- 1-year Gold Membership
- Real-Time Live Lectures
- 100% Placement Assistance for 1 Year
CONS
- No Placement Guarantee
Verdict
Red and Yellow makes it #7 on our list of Digital Marketing Courses in South Africa, for the following reasons:
Contact Details
Phone Number: +27 872 273 283
Email: welcome@redandyellow.co.za
Website: https://www.redandyellow.co.za/
8. Digital Business Academy
Digital Business Academy is an online learning platform that focuses on providing practical and industry-relevant digital marketing education. The academy aims to equip individuals with the skills and knowledge needed to excel in the digital business landscape. It offers a range of courses designed to meet the needs of beginners as well as experienced professionals seeking to enhance their digital marketing skills.
Digital Business Academy offers a wide range of digital marketing courses that cover various aspects of the field. These courses are designed to provide a comprehensive understanding of digital marketing strategies, tools, and techniques. The courses at Digital Business Academy focus on practical application and include case studies, assignments, and hands-on projects.
Modules Covered in the course:
- Social Media Introduction
- Content Creation
- Meta Ads Manager
- Video
- Social Media Strategy
Course Name: Social Media Marketing Course
Type of Course: Online
Duration: 2 Months
Fees: USD 470
Google Reviews Rating: NA
PROS
- Industry Acclaimed Curriculum
- Real-Time Case Studies and Project
- Experienced Faculty
- 24*7 Support
- 1-year Gold Membership
- Real-Time Live Lectures
- 100% Placement Assistance for 1 Year
CONS
- No Placement Guarantee
Verdict
Digital Business School makes it #8 on our list of Digital Marketing Courses in South Africa, for the following reasons:
The Digital Business School’s Social Media Marketing Course stands out for its comprehensive curriculum, covering the latest trends, tools, and strategies in social media marketing. This approach ensures a well-rounded understanding of social media’s role in the digital landscape, complemented by expert guidance from industry professionals providing practical insights and real-world examples.
A key strength is the emphasis on hands-on learning, enabling students to apply their knowledge through practical exercises and projects, fostering invaluable real-world experience. Moreover, the course facilitates networking opportunities, connecting students with industry peers and mentors, potentially leading to collaborations and job prospects. Completion of the course may also yield industry-recognized certifications, boosting resumes and showcasing proficiency in social media marketing.
The school’s flexible learning formats cater to diverse commitments and preferences, yet prospective students are encouraged to research thoroughly before enrolling to align their objectives.
Contact Details
Phone Number: +27 21 203 5958 / +27 72 651 3320
Website: https://digitalbusinessacademy.co.za/
9. University Of Cape Town
The University of Cape Town (UCT) is the oldest and most esteemed teaching and research institution in South Africa. Established in 1829, it transformed into a university between 1880 and 1900. UCT is known for its commitment to human rights and providing equal opportunities to all.
The Digital Marketing courses in Phalaborwa at UCT focus on developing knowledge and skills in various elements and distribution channels of a comprehensive digital marketing strategy. It covers web design, analytics, SEO, online copywriting, PPC, social media marketing, and email marketing. These skills are applicable across different industries and employment levels.
Modules Covered in the Course
- Introduction to Digital Marketing
- Website Design and Development
- Web Analytics
- Search Engine Optimization
- Online Copywriting
- Online Advertising and PPC
- Social Media and Web PR
- Email Marketing
- Mobile Marketing
- Digital Marketing Strategy
Course Name: Digital Marketing
Type of Course: Online
Duration: 10 weeks
Fees: NA
Google Reviews Rating: NA
PROS
- A flexible but structured approach
CONS
- No live classes
Verdict
Enrolling in the Digital Marketing courses in Phalaborwa at UCT offers a unique opportunity to gain comprehensive knowledge and skills crucial for success in the evolving digital landscape. The program covers a wide array of topics, including web design, SEO, PPC, and more, making it applicable across diverse industries. Despite the course’s flexibility and structured approach, the absence of live classes may be a drawback for those who prefer real-time interactions and immediate feedback. However, the valuable content and renowned reputation of UCT make it a compelling choice for individuals seeking a solid foundation in digital marketing.
Contact Details
Phone Number: +27 87 551 8063
Website: https://uct-online.getsmarter.com/presentations/lp/uct-digital-marketing-short-course/
10. Vega School of Brand Leadership
Vega School of Brand Leadership is an educational brand under the Independent Institute of Education, established in 1999, with the goal of nurturing South Africa’s youth to adapt to the evolving global landscape.
Modules Covered in the Course
- Brand leadership and management
- Analyzing and segmenting markets
- Brand values and competitive positioning
- Stakeholder journey mapping
- Writing a basic communications brief
- Integrated channel and media planning
- Planning and measuring a brand-building strategy
Course Name: Postgraduate Diploma in Digital Strategy
Type of Course: Online
Duration: 2 years
Fees: USD 41.98
Google Reviews Rating: 4.4
PROS
- Weekly live sessions with online navigator
- 1-on-1 mentoring
CONS
- No AI-integrated syllabus
- No placement assurance
Verdict
Vega School boasts high-quality education and passionate lecturers, reflected in its 4.4-star Google rating. However, administrative challenges like grade delays and communication issues have been noted. Prospective students are advised to thoroughly assess all aspects before enrolling.
Contact Details
Phone Number: +27 (0)11 521-4600
Email: jhb@vegaschool.com
Website: https://www.vegaschool.com/
Digital Marketing Career Opportunities in South Africa
The digital marketing industry in South Africa is rapidly expanding, and with the increasing number of businesses going digital, there is a high demand for skilled professionals in this field. The industry offers a wide range of career opportunities, with different roles requiring different skill sets and experience levels. Here are some of the popular digital marketing career roles in South Africa:
1. Social Media Manager
Social media managers are responsible for managing social media channels and creating content to engage with the audience. They develop social media strategies, create content calendars, and analyze social media data to improve performance.
2. SEO Specialist
An SEO specialist optimizes websites and content to improve search engine rankings. They conduct keyword research, analyze website traffic, and optimize on-page and off-page factors to improve visibility and traffic.
3. PPC Specialist
A PPC specialist creates and manages digital advertising campaigns to drive traffic and conversions. They conduct keyword research, create ad copies, and optimize campaigns for better performance. They also analyze campaign data and make necessary changes to improve results.
4. Content Marketer
A content marketer creates engaging content to attract and retain customers. They develop content strategies, create content calendars, and write blog posts, articles, and other forms of content. They also optimize content for search engines and analyze data to improve performance.
5. Email Marketer
An email marketer designs and executes email campaigns to nurture leads and drive conversions. They develop email marketing strategies, create email templates, and segment the email list for better targeting. They also analyze email data and make necessary changes to improve results.
6. Digital Strategist
A digital strategist develops digital marketing strategies that align with long-term business goals. They conduct market research, analyze data, and identify trends and opportunities. They also collaborate with other teams to develop cross-channel marketing campaigns
Conclusion
With this, we come to the end of the blog. These were the best digital marketing courses in South Africa.
I hope you got a clear understanding of which course will be the best fit for your needs. Digital marketing as a career choice presents a valuable opportunity for individuals to acquire essential skills and knowledge in this ever-evolving field.
If you want to learn the basics of digital marketing before enrolling for a full-time course, you can watch this free digital marketing masterclass by IIDE.
That’s it for this blog. I hope you found this information useful. Let me know in the comments if you have any questions.
Frequently Asked Questions
Q. Which is the best digital marketing course in South Africa?
Ans. Ghatkopar offers a wide variety of online and offline marketing courses, with great opportunities for placement and internships. The courses we recommend the most are IIDE, DSM, and Digital Scholar.
Q. What is the cost of a digital marketing course in South Africa?
Ans. For a 4 – 11 month program, a digital marketing course/ degree can cost anything from USD 500 – 6,000.
Q. What is the salary of a digital marketing specialist in South Africa?
Ans. The average annual salary for a digital marketing manager in South Africa is USD 8,000. This figure may be slightly different depending on the company
Q. What is the salary of a digital marketer in South Africa for freshers?
Ans. The average salary for a fresher in digital marketing ranges from USD 2000 to USD 5000. This may change depending on the company and the merit of the candidate.
Q. What requirements are there to enroll in a digital marketing course in South Africa?
Ans. Each institute has its requirements to enroll in a digital marketing course. Generally speaking, a class 12 passing certificate is necessary for admission to any course. A graduation degree from a university-recognized college is necessary for a postgraduate digital marketing course.
