Best Digital Marketing Courses In Glasgow

Do you want to study digital marketing in Glasgow? You’ve come to the right place. This blog covers the best digital marketing courses in Glasgow.

In today’s tech-driven world, digital marketing has become an essential part of any successful marketing strategy. Companies are seeking individuals with the right skills and expertise to drive their digital marketing efforts, and the scope of digital marketing is increasing day by day. So, why not take advantage of this opportunity and equip yourself with the knowledge and skills needed to thrive in this dynamic field?

Fortunately, many digital marketing courses in Glasgow offer in-depth training on various aspects of this domain. However, with so many options available, it can be challenging to choose the right one. That’s why it’s essential to consider the course content, the trainers’ experience, and the placement opportunities available before deciding.

In this article, we will introduce you to some of the most popular digital marketing courses in Glasgow that offer placement opportunities with syllabus, fees and placements. These courses have a proven track record of providing students with the necessary skills and knowledge to succeed in the digital marketing industry.

Top-Notch Digital Marketing Courses In Glasgow

1. CIM Academy

CIM Academy on the list of top 3 Digital Marketing Training in Glasgow is an academy solely dedicated to CIM Marketing and professional digital marketing courses. Many prosperous careers steered by industry experts who serve as their mentors can be attributed to them.

The duration of the digital marketing course with CIM Academy will be 6 months long, Typically the courses are 12-18 months long but with the FastTrack courses available, the entire course can be completed in half the time and the benefits remain the same.

CIM Academy, located in Glasgow, is the direct study center of the Chartered Institute of Marketing (CIM). As the only Accredited Study Centre owned and operated by CIM, it offers a comprehensive range of professionally recognized marketing and digital marketing qualifications. Whether you’re just starting your marketing journey or aiming for senior management roles, CIM Academy has you covered

Modules Covered in the course:

• Applied Marketing
• Planning Campaigns
• Customer Insights
• Digital Marketing Techniques
• Inclusions of Level 6 Course:
• Marketing & Digital Strategy
• Innovation in Marketing
• The digital Customer experience
• Digital optimization

Course Name: Foundation Certificate in  Digital Marketing
Type of Course: Online
Duration: 12-18 months
Fees: NA
Google Reviews Rating: NA

Verdict 

CIM Academy makes it #1 on our list of Digital Marketing Courses in Glasgow because,

CIM Academy, a reputable institution, offers courses and qualifications in marketing and digital marketing, developed in collaboration with industry professionals and the Chartered Institute of Marketing (CIM).

Covering topics like strategy, digital marketing, and more, these courses, suitable for all levels, use a mix of lectures, workshops, and exams. Positive reviews highlight the quality of content, interactive teaching, and networking opportunities.

Students report improved confidence, performance, and employability. Highly recommended for those pursuing marketing careers, CIM Academy provides valued knowledge, skills, and credentials at a reasonable cost. As a leading provider in Glasgow and Scotland, it has a proven track record of delivering high-quality education and training.

Contact Details

Phone Number: +44 (0)1628 427240
Email ID: cimacademy@cim.co.uk
Website: https://www.cim.co.uk/cim-academy/

 

2. City of Glasgow College   

Welcome to the City of Glasgow College, Scotland’s largest technical and professional skills institution, offering a myriad of flexible study courses, including sought-after Digital Marketing Courses in Glasgow.

Born from the merger of Central College, Glasgow Metropolitan College, and Glasgow College of Nautical Studies, our super-campus in Glasgow provides outstanding resources for skill development. Over 90% of their successful students seamlessly transition to further learning, apprenticeships, or employment.

In Glasgow’s dynamic business landscape, digital marketing skills are your golden ticket to success. Their courses go beyond textbooks, serving as your passport to becoming the digital wizard that businesses desire. In a world where online presence is a superpower, our courses empower you to be the hero professionals and businesses are seeking. Embark on a journey into the digital universe with them, where your newfound skills unlock endless opportunities.

Modules Covered in the course:

• Foundations of Digital Marketing
• Digital Marketing Toolkit
• Applied Digital Marketing

Course Name: Certificate in Digital Marketing 
Type of Course: Online/Offline
Duration: 12 months
Fees: USD  30,390
Google Reviews Rating: 4.2

Verdict – 

The City of Glasgow College makes our #2 in Digital Marketing Courses in Glasgow, for it brings in the following:

Learning digital marketing at City of Glasgow College promises a reputable education with Scotland’s largest technical institution. With 1,200+ flexible courses, including Digital Marketing Training, it offers diverse options.

The twin-site super-campus in Glasgow provides outstanding resources for optimal skill development. A success rate of over 90% showcases the effectiveness of the college’s approach. Emphasis on industry-relevant skills makes digital marketing a golden ticket in Glasgow’s vibrant business scene.

The courses act as a passport, transforming you into a digital wizard sought by businesses. Embark on this journey for endless opportunities in the dynamic digital universe.

Contact Details

Phone Number: +44 141 375 5555
Email ID: careers@cityofglasgowcollege.ac.uk
Website: https://www.cityofglasgowcollege.ac.uk/

3. IIDE – The Digital School

The Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing. 

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Modules Covered in the course:

The ODMC course is divided into 2 parts – ACDM and PCDMS. Accordingly, the course syllabus is also divided, into 2 modules that are exclusively in PCDMS.

• Foundation 
• Search Marketing
• Social Marketing
• Growth & Analytics
• Planning & Strategy (Only in PCDMS)
• Business Skills (Only in PCDMS)

Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)
Type of Course: Hybrid (Online Learning + Offline Presentations)
Duration: 4 – 6 Months
Fees: USD 1,500 to 2,000
Google Reviews Rating: 4.8

Verdict 

IIDE makes it #3 on our list of Digital Marketing Courses in Glasgow for it brings in the following:

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. With AI-based mock interviews and case studies for practical training, this course is updated with the latest trends in the industry.

The ODMC course is divided into two certifications. I feel the ACDM section is more suitable for students and business owners who want to learn digital marketing as an additional skill, whereas the PCDMS is more suitable for working professionals or people who are aiming for a career change or want to upskill. 

The only thing is that the main presentation is supposed to be presented on IIDE’s Campus offline. This may be a hindrance for those seeking to do an online course for simple upscaling but one can always get in touch with them for a negotiation regarding the same.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: iide.co/online-digital-marketing-course/

 

4. General Assembly

General Assembly responds to the modern demand for a tech-savvy workforce by offering an expansive spectrum of courses vital for success in today’s intricate business society. Their curriculum covers essential innovation pillars like web development, data analysis, user experience design, digital marketing, and product management.

These courses cater to diverse skill levels, including beginner-friendly options, and are available in various formats such as full-time, part-time, and short-form both on-campus and online, providing tailored learning experiences to meet individual career goals.

Modules Covered in the Course:

The Full curriculum for the Digital Marketing Course at the General Assembly can be availed from their website.

Course Name: Digital Marketing Short Course
Type of Course: Online
Duration:  2-3 months
Fees: NA
Google Reviews Rating: NA

Verdict 

The General Assembly makes it #4 on our list of Digital Marketing Courses in Glasgow,  for it brings in the following:

Complete your studies with a refined final project, employing digital marketing methodologies to address and conquer genuine growth hurdles. Develop an all-encompassing, multi-platform campaign and present your findings convincingly.

Receive assistance, evaluations, and more from professionals committed to aiding your educational and professional aspirations. Instructors are available during classes and designated times to provide immediate assistance and assist you in implementing your concepts.

Establish connections with peers that extend far beyond your classroom experience. As a member of the GA alumni community, access over 97,000 networking opportunities and workshops to continuously advance your career.

Contact Details

Email ID: hello@generalassemb.ly (For General Queries) / onlineadmissions@generalassemb.ly. (For Admission)
Website: https://generalassemb.ly/

 

5. Coursera

Coursera, established in 2012, functions as an online hub offering a diverse selection of courses and specialized programs curated by global universities and educational bodies. The platform presents an extensive array of subjects encompassing technology, business, data science, humanities, health, and numerous other fields. The courses on Coursera are in the format of video lectures, quizzes, peer-reviewed assignments, and interactive forums, facilitating self-paced learning experiences for its users.

In this blog, we will specifically cover the Digital Marketing Course offered through Coursera by the University of Illinois

Modules Covered in the course:

The Digital Marketing Graduate Certificate Program is divided into three modules, each having an in-depth syllabus.

• MBA 545 – Marketing in Our New Digital World
• MBA 542 – Digital Marketing Analytics
• MBA 543 – Digital Media and Marketing

Course Name: Digital Marketing Graduate Certificate
Type of Course: Online
Duration: 8-24 Months
Fees: USD 3984
Google Reviews Rating: NA

Verdict 

The GIES-Coursera makes it #5 on our list of Digital Marketing Courses in Glasgow, for it brings in the following:

This for-credit program is designed to equip participants with a comprehensive understanding of essential strategic marketing principles and contemporary tools crucial in today’s competitive landscape. It encompasses a wide array of topics, including digital marketing analytics, search engine optimization (SEO), social media marketing, and other pertinent areas. The curriculum is structured to empower individuals with the knowledge and skills required to navigate and leverage these tactics effectively in the real world.

Throughout the program, participants will gain proficiency in employing various marketing strategies aimed at attracting customers using current and sought-after methods. Moreover, a significant emphasis is placed on mastering marketing analytics, enabling students to interpret and utilize data effectively. By learning how to visualize data and harness its insights, individuals will be adept at driving performance results, enabling them to make informed, strategic decisions that positively impact marketing campaigns and overall business outcomes.

Ultimately, this program aims to not only familiarize participants with these essential marketing concepts but also provide them with practical skills to excel in the dynamic realm of modern marketing, making it a popular choice among other Digital Marketing Courses in Glasgow.

Contact Details

Website: https://www.coursera.org

 

6. Udemy

An alternative to Coursera, Udemy is an online learning platform that hosts a vast array of courses on diverse subjects, allowing individuals to learn new skills or enhance existing ones. Founded in 2010, Udemy provides access to a wide range of courses created by instructors worldwide.
Udemy offers a variety of digital marketing courses in Glasgow for individuals who are interested in learning about digital marketing, improving their skills, or pursuing a career in the field.

Modules covered in the course:

• Introduction to Digital Marketing
• Analytics and Reporting
• Digital Marketing Trends
• Mobile Marketing
• Pay-Per-Click Advertising
• Social Media Marketing
• Email Marketing
• Content Marketing
• Website Optimization
• Market Research and Strategy

Course Name: Online Digital Marketing Course
Type of Course: Online
Duration: 3-12 months
Fees: USD. 15 – 200
Google Reviews Rating: N/A

 

Verdict 

Udemy makes it #6 on our list of Digital Marketing Courses in Glasgow, for the following reason:

Enrolling in this Udemy course in Glasgow opens the door to a comprehensive digital marketing education. With modules covering vital topics like Analytics, Social Media, and Market Research, you’ll gain a well-rounded understanding. The course’s affordability makes it accessible, allowing you to learn at your own pace from anywhere. While there are no live classes and some curriculum aspects may be slightly outdated, it is a popular choice for those seeking a hands-on experience to the basics.

Contact Details

Website: https://www.udemy.com

 

7. Simplilearn

The digital marketing course in Glasgow offered by Simplilearn is designed for beginners who want to learn digital marketing from scratch, as well as for professionals who want to upgrade their skills in digital marketing. The course includes 40 hours of instructor-led training, 70 hours of self-paced learning, and 35+ hours of project work.

The course curriculum is updated regularly to reflect the latest trends and techniques in digital marketing. Simplilearn’s digital marketing course is delivered by industry experts who have years of experience in the field. The course also includes hands-on projects and assignments to help students apply their learning to real-world scenarios.

Overall, Simplilearn is a great choice among other Digital Marketing Courses in Glasgow and is a comprehensive and practical program that can help students learn the skills they need to become proficient in digital marketing.

Modules Covered in the course:

• Digital Marketing Overview
• Website Planning, Creation, and SEO
• Search Engine Advertising and Google Analytics
• Social Media Marketing / Content Marketing
• Email Marketing
• E-Commerce Marketing
• Affiliate Marketing
•  Google Adsense and Webmaster
• Basic Video Making

Course Name: Digital Marketing Specialist
Type of Course: Online
Duration: 11 Months
Fees: USD 800
Google Reviews Rating: 4.9

Verdict 

Simplilearn makes it #7 on our list of Digital Marketing Courses in Glasgow, for the following reason:

Enrolling in Simplilearn’s Digital Marketing Course in Glasgow offers a comprehensive learning experience. With over 50 hours of instructor-led training, over 80 hours of self-paced learning, and over 40 hours of practical projects, this course ensures a deep understanding of digital marketing concepts. Despite lacking placement guarantees, the course provides valuable job assistance, making it an ideal choice to acquire essential digital marketing skills and boost career prospects.

Contact Details

Phone Number: 18002127688
Email ID: info@niit.com
Website: https://www.simplilearn.com/new

 

8. Upgrad

Another popular alternative to Udemy and Coursera is Upgrad. Established in 2015, Upgrad is an online platform focusing on higher education. It specializes in offering diverse courses and programs directed toward enhancing professional skills and fostering career growth. Through partnerships with universities and industry leaders, UpGrad provides specialized courses tailored to meet these objectives.

UpGrad Digital Marketing is a comprehensive program designed to provide learners with the essential skills and knowledge required to succeed in the ever-evolving world of digital marketing. UpGrad Digital Marketing also offers personalized career support and networking opportunities to help learners accelerate their careers in digital marketing.

With its industry-relevant curriculum and practical approach, UpGrad Digital Marketing Courses in Glasgow is an ideal program for anyone looking to upskill or transition into a career in digital marketing.

Modules Covered in the Course:

• Digital Marketing Landscape
• Digital Channels Deep Dive 1
• Digital Channels Deep Dive 2
• Marketing Analytics and Integrated Strategy
• Capstone Project and E-Commerce Bootcamp

Course Name: Advanced Digital Marketing Course
Type of Course: Online
Duration: 8-11 Months
Fees: USD 1130-2250
Google Reviews Rating: NA

Verdict 

Upgrad makes it #8 on our list of Digital Marketing Courses in Glasgow, for the following reason:

Enrolling in the UpGrad Digital Marketing course in Glasgow equips you with vital digital marketing skills. With modules covering SEO, SEM, SMM, and more, it ensures a holistic learning experience. The course offers personalized career support, a certificate from MICA, and an extensive video library. Though a bit expensive, the invaluable knowledge and networking opportunities make it a worthy investment for your career in Digital Marketing.

Contact Details

Phone Number: 18002102020
Website: www.upgrad.com

Digital Marketing Career Opportunities in Glasgow

The digital marketing industry in Glasgow is rapidly expanding, and with the increasing number of businesses going digital, there is a high demand for skilled professionals in this field. The industry offers a wide range of career opportunities, with different roles requiring different skill sets and experience levels. Here are some of the popular digital marketing career roles in Glasgow:

• Social Media Manager: Social media managers are responsible for managing social media channels and creating content to engage with the audience. They develop social media strategies, create content calendars, and analyze social media data to improve performance.
• SEO Specialist: An SEO specialist optimizes websites and content to improve search engine rankings. They conduct keyword research, analyze website traffic, and optimize on-page and off-page factors to improve visibility and traffic.
• PPC Specialist: A PPC specialist creates and manages digital advertising campaigns to drive traffic and conversions. They conduct keyword research, create ad copies, and optimize campaigns for better performance. They also analyze campaign data and make necessary changes to improve results.
• Content Marketer: A content marketer creates engaging content to attract and retain customers. They develop content strategies, create content calendars, and write blog posts, articles, and other forms of content. They also optimize content for search engines and analyze data to improve performance.
• Email Marketer: An email marketer designs and executes email campaigns to nurture leads and drive conversions. They develop email marketing strategies, create email templates, and segment the email list for better targeting. They also analyze email data and make necessary changes to improve results.
• Digital Strategist: A digital strategist develops digital marketing strategies that align with long-term business goals. They conduct market research, analyze data, and identify trends and opportunities. They also collaborate with other teams to develop cross-channel marketing campaigns

 

Conclusion

With this, we come to the end of the blog. These were the best digital marketing courses in Glasgow.

I hope you got a clear understanding of which course will be the best fit for your needs. Digital marketing as a career choice presents a valuable opportunity for individuals to acquire essential skills and knowledge in this ever-evolving field.

If you want to learn the basics of digital marketing before enrolling for a full-time course, you can watch this free digital marketing masterclass by IIDE.

That’s it for this blog. I hope you found this information useful. Let me know in the comments if you have any questions.

 

Frequently Asked Questions

Q. Which is the best digital marketing course in Glasgow?

Ans.  Glasgow offers various online and offline marketing courses, with great opportunities for placement and internships. The courses we recommend the most are, The City of Glasgow College, the CIM Academy, and IIDE – The Digital School.

Q. What are the benefits of taking a digital marketing course?

Ans. Taking a digital marketing course can provide students with quite a handful of benefits, including developing new skills, new career opportunities, and gaining a better insight into how to market products or services online.

Q. Are there any prerequisites for a digital marketing course?

Ans. There are no specific prerequisites for taking a digital marketing course, but having a basic understanding of social media platforms can come in handy.

Q. What is the salary of a digital marketer in Glasgow for freshers?

Ans. The average salary for a fresher in digital marketing ranges from USD 65,000-70,000 a year. This of course depends on the company and the merit of the candidate.

Q. How much does a digital marketing course cost?

Ans. The cost of a digital marketing course can vary widely, from a mere USD 50 to up to USD 5000, depending on the quality of the program and the institute that is providing it.

Q. Is a career in Digital Marketing still in demand in Glasgow with AI being everywhere?

Ans. Yes, there is a huge demand for digital marketing managers and specialists. Even with AI being as impressive as it is, its origin is from the human brain. Ai is there to assist not replace. learning how to use AI effectively can increase your demand tenfold.