IIDE VS Simplilearn VS MICA – Digital Marketing Course Comparison

by | Feb 3, 2022 | Comparison Blogs | 10 comments

If you are a marketing student, then you need to have knowledge of Digital Marketing to move forward in your career. Right now, Digital marketing is one of the most in-demand skills in the industry. Companies are looking for digital marketing specialists who will help them run their marketing campaigns in the digital world. 

With that in mind, we at 360Career were curious as to how one could get involved in the business. We looked into different Digital Marketing Institutes and the courses they offered. We wanted to make a comparison for you, our reader, so you could make an informed decision about which institutes and courses to pursue. But first, let’s start with some considerations to keep in mind when you research different courses and institutes in order to make the greatest decision for you.

Criteria For Choosing The Right Course

1.  Understanding your requirements

Before opting for any course, first, sort out your needs. Find out the reason behind doing the course and your expected outcome.

2.  Choosing ‘self-learning’ or ‘mentor-led training’

Your mode of learning may depend on whether you like to self-learn or like to be mentored. So, choose wisely between the two.

3.  Understanding the Course Structure and Trainers

Make sure to check the modules of the courses and also research about the trainers that will teach you.

4.  Practical Component and Career Guidance

Internships, live projects, and thesis are highly important when it comes to proving to employers your worth.

5.  Know their Fees and Schedule

Every course has different intensity of training and fee structure. So your task is to find the right balance between your budget and maximizing the knowledge you get from a course.

6.  Sign up for a Free/ Demo Session

You must 100% sign up for not 1 but 2 demo sessions if required. 

Now, that you know what to keep in mind while finding the best courses for yourself. Let’s move on to the comparison table we have prepared for you to get an idea of the courses and their teaching methods.

Comparison Table – IIDE vs Simplilearn vs MICA

IIDE Simplilearn MICA
Admission Difficulty
Moderate Easy Easy
Mode of Teaching
Live Sessions +
Video Lectures
Video Lectures
+ Few Live Online
Live Lectures
+ Video Lectures
Mentor-led Live Classes
Image Image Image
Video Recorded Courses
Image Image Image
Doubt Solving Sessions
Image Image N/A
Live Projects
8+ N/A N/A
Case Studies
Image Image Image
Practical Training
Image Image Image
Managerial Skills
Image Image Image
Visiting Faculty
Image Image N/A
9+ N/A Image
Final Exam
Image Image Image
Image Image Image
Career Guidance
Image Image N/A
Placement Support
Image Image N/A
Course Duration
4-5 Months
70+ Hours of
Live Learning
12 months 4.5 Months
4.8 on Google
(700+ Reviews)
4.7 on Google
(3,646 Reviews)
4.6 on Google
(189 Reviews)
INR 1,15,000 INR 59,999
+ Taxes
INR 80,000
+ Taxes
Delhi, Mumbai
+ Online
Online Online
Contact Details
+91 9619958615

Website: iide.co

+91 2717688198



Detailed Information About the Courses 

We have done some further research for you and written an in-depth overview of the type of courses the digital marketing institutes are offering. The following courses are the best institutes in India for digital marketing according to our research. So in no particular order, here are the top digital marketing institutes.


This online digital marketing course by IIDE is 4 – 5 months long with intensive mentor-led training made especially for fresh graduates, college students, and professionals looking to take an upskilling break.

IIDE or the Indian Institute of Digital Education is located in the heart of Mumbai, the hub of marketing and ad agencies.Being one of the best institutes for Digital Marketing Courses, it offers a multitude of courses, from MBA-equivalent Post Graduation Diploma courses, Advanced Online Digital marketing Certification courses to individual short courses in digital marketing, they have covered all needs of the learners. On top of that, they have a robust placement cell and brilliant alumni.

This course covers all the facets of digital marketing and has a key focus on social media marketing and Search Engine Optimisation, the two most important domains in digital marketing.

The course learning methodology of the course is – First watch Pre-recorded Lectures, then learn directly from your Trainer in Live Sessions and follow it up with 1-on-1 personalized mentor sessions for 100% mastery of the topic.

The faculty includes industry thought leaders having worked for companies like Facebook, Google, Pepperfry.com, Kinnect, FoxyMoron, Schbang, etc.

Student Reviews:

2. Simplilearn

This is one of the stand-alone courses in digital marketing by Simplilearn that helps aspiring marketers gain knowledge about the various aspects of digital marketing. Based in San Francisco and Bangalore, Simplilearn is another big platform for upskilling courses. They provide digital courses through either in-house training campaigns courses or in a few cases through collaboration with other colleges.

They also provide online training in disciplines such as Cyber Security, Cloud Computing, and Digital Marketing among others. In other words, they specialize in imparting technical training to people who wish to slowly train while they do continue with their job. But enough about the institute, let us take a look at the topics they cover in their course, in order to help students gain knowledge regarding digital marketing

Simplilearn’s 11-months digital marketing course covers 6 important fields of digital marketing and offers the option of 5 add-on courses to specialize in. You’ll be exposed to 40+ digital marketing tools. The course is slower than the other two courses we have discussed and the majority of the studies in the course will be self-driven, with occasional live sessions. After completing Simplilearn’s digital marketing course, you will receive a certificate of completion from Simplilearn.

Student Reviews:


MICA (Formerly Mudra Institute of Communications, Ahmedabad) was founded in 1991 as the country’s first residential institute, and possibly the Asia-Pacific region’s first, dedicated to satisfying the industry, government, and community’s integrated marketing communication demands.

The goal of the MICA’s Advanced Digital Marketing Programme is to familiarise participants with major components of digital marketing. The participant should obtain practical experience in the digital marketing domain and gain a better understanding of the structure that underpins online marketing organizations and operations. MICA’s Digital marketing course module includes topics such as Web Analytics, Search Marketing, Mobile Marketing, etc.

In MICA’S digital marketing course contrast to solitary learning in recorded sessions, live sessions with faculty allow for one-on-one interactions to help learners resolve all of their questions. MICA’s specialized student support team will walk you through the course, and their tech support team will be available live during sessions to ensure that you have a smooth learning experience. Join MICA’s digital marketing program to get hands-on learning experience with case studies, projects, and simulations from renowned professors.

Student Review:



According to our evaluation, no matter which institutes you decide to opt for, all of them would provide quality education in the field of digital marketing. The certified digital marketing courses provided by IIDE, Simplilearn, and MICA are taught through live classes and video recorded lectures which will help get an in-depth understanding of the various topics.

But, if you are more inclined to learn through practical learning then we would suggest you check out IIDE or MICA’s digital marketing courses, as they provide practical learning opportunities. IIDE’s digital marketing also provides training in managerial skills to make you industry-ready.

Always keep in mind that a good course can help you save time in the learning process. So, double-check the type of courses, you’re enrolling in and whether it’s online or offline. We hope you gained a better idea of what institutes are available and how to choose the right one for you as a result of this article.


  1. Anne Tharakkan

    Super helpful article. I would appreciate if the author can also mention something about the scholarship opportunities provided by top colleges.

    • Mehek Raichand

      Hey, Anne! I am glad to know that you found this article helpful. We will keep your suggestion in mind and make sure to implement it in our next articles. Also, as per our research IIDE does offer scholarship opportunities to its students, you can get in touch with their academic counselors for the same.

  2. Vipul Sehgal

    this is a greate article for me and for beginners . I am sure that I article helpful to us for choosing courses .great job!

    • Mehek Raichand

      Thank you, Vipul. Happy to hear the article helped you.

  3. Ira Balakrishnan

    Hi Mehek, Thank you for sharing the article.

    • Mehek Raichand

      Hey Ira! Hope this article helped you.

  4. Siddhi Apte

    Can the fees be paid on EMI or do we need to pay them in one go?

    • Mehek Raichand

      Hey, Siddhi. All of the above courses listed do provide EMI and installment options for the payment of fees. You can either pay your fees in one go or in installments, whichever you are comfortable with.

  5. Asha Barad

    Thanks for the breakdown! Appreciate your insight on each of these courses.

    • Mehek Raichand

      Thank you for sharing your thoughts, Asha.


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