Welcome to our in-depth comparison of three prominent institutes in the digital marketing education sector: IIDE, the National Institute of Digital Marketing, and NIHT. If you’re on a mission to master digital marketing and are carefully weighing your options, chances are you’ve come across these renowned institutions. Known for their excellence in digital marketing education, these institutes are distinguished by their industry-focused curriculum and expert faculty.
In this article, we thoroughly examine the offerings of each institute, providing you with a detailed analysis to help you make an informed decision. Our aim is to provide you with the insights needed to choose the institute that best fits your learning goals and aspirations in digital marketing.
By the end of this blog, you’ll have a clear understanding of the unique features and strengths of each institute. So, let’s begin this enlightening journey of exploration and discovery!
Institute Introductions
1) IIDE – Institute Overview
Since its inception in 2016, IIDE has emerged as a pioneering force in digital education across India, Nepal, and Dubai. With a global reach, the institute has successfully trained over 235,000 learners worldwide, establishing itself as a trusted name in the industry.
IIDE offers an Online Digital Marketing Course, structured around two key certifications: the Advanced Certification in Digital Marketing (ACDM) and the Professional Certification in Digital Marketing and Strategy (PCDMS). The ACDM, spanning 4 months, is tailored for students and beginners, while the 6-month PCDMS is designed to cater to the needs of working professionals seeking to enhance their digital marketing skills.
One of IIDE’s standout features is its robust placement cell and extensive alumni network, providing students with valuable career opportunities and industry connections. The course curriculum is comprehensive, with a strong focus on essential aspects such as social media marketing and Search Engine Optimization (SEO), ensuring students are well-equipped to excel in these critical domains.
IIDE’s innovative learning methodology combines pre-recorded lectures, interactive live sessions with experienced trainers, and personalized one-on-one mentorship, allowing students to gain a thorough understanding of each topic and apply their knowledge effectively.
Recognized as India’s Best Digital Marketing Institute by the World Education Congress, IIDE’s accolades serve as a testament to its commitment to excellence and dedication to shaping the future of digital marketing education.
2) National Institute of Digital Marketing – Institute Overview
The National Institute of Digital Marketing (NIDM) was established in 2011 to nurture successful careers in the digital marketing industry. Since its inception, NIDM has conducted over 2000+ batches and trained more than 20000 students.
NIDM’s Advanced Digital Marketing Course is tailored for individuals seeking to actively implement a digital marketing strategy within their organizations. The program’s content is designed to ensure that your company has a strong foundation for its digital marketing plan, with advanced content that participants can immediately apply and implement. The course covers a range of topics, including Digital Marketing Foundation, SEO, SEM, Growth Hacking, and more. For a detailed course syllabus, you can visit their website.
Starting from the basics of marketing, the NIDM program emphasizes building a solid foundation in marketing and digital marketing. It covers essential concepts such as segmentation, targeting, and positioning, advertising and sales promotions, integrated marketing communications, product and brand management, and digital models and channels.
This course is suitable for individuals seeking job advancement and acquiring new skills, as well as those already in the field of digital marketing who aim to further their careers.
3) NIHT – Institute Overview
Since its establishment in 2005, NIHT has been dedicated to unlocking the power of digital marketing and spreading its impact across various sectors. They assist their clients in maximizing their business potential and establishing a strong social presence for their brands.
Partnering with Google, NIHT offers a range of digital marketing courses. One such program is their Certified Program in Digital Marketing Course.
Designed to meet the learning objectives of individuals, their team of professional educators delivers the latest skills needed to thrive in today’s world, utilizing cutting-edge techniques and technologies. NIHT’s Digital Marketing Training covers modules such as Search Engine Optimization, Google Tag Manager, Social Media Marketing, Google Analytics (GA4), and other essential aspects of digital marketing.
NIHT’s digital marketing training comprehensively covers all marketing aspects necessary to kickstart a career in the digital marketing field. Through this training, you’ll gain a deep understanding of Digital Marketing, acquire valuable industry skills, and develop marketing strategies for your business. Here are the key highlights of the program.
Comparison Table
| IIDE | NIDM | NIHT | |
|---|---|---|---|
| Course Name | Online Digital Marketing Courses | Advanced Digital Marketing Course |
Certified Program In Digital Marketing Course |
| Mode Of Teaching | Hybrid | Hybrid | Hybrid |
| Eligibility Criteria | None | None | None |
| Admission Difficulty | Moderate | Simple | Simple |
| Duration | 4-6 Months | 3 Months | 6 Months |
| Campus | Yes | Yes | Yes |
| AI Integrated Syllabus | Yes | No | No |
| Guest Session by Professionals | Yes | No | No |
| Tools | 20+ | 20+ | 10+ |
| Case Studies and Live Projects | 5+ | 0 | Not Available (Please contact the institute) |
| Specializations | 2 | 1 | 0 |
| Support | No | Yes | Yes |
| Networking Opportunities | Yes | Yes | Yes |
| Placement Support | Yes | Yes | Yes |
| Mock Interview and Soft Skills | Yes | No | Yes |
| Self-paced course | No | No | No |
| Fees | ₹ 1,15,000 – 1,60,000 | Not Available (Please contact the institute) |
₹ 41,300 |
Institute Reviews
1) IIDE – Google Reviews
2) NIDM – Google Reviews
3) NIHT – Google Reviews
Final Verdict
To conclude our blog on IIDE vs NIDM vs NIHT, let us wrap this up with a recap:
- IIDE:
– Established in 2016, IIDE has become a prominent player in digital education across India, Nepal, and Dubai, training over 235,000 learners worldwide.
– Offers an Online Digital Marketing Course with two certifications: ACDM (4 months) for students and beginners, and PCDMS (6 months) for working professionals.
– Strong placement cell and alumni network, comprehensive curriculum, and innovative learning methodology.
– Recognized as India’s Best Digital Marketing Institute by the World Education Congress. - NIDM:
– Known for its vast and in-depth syllabus
– Courses taught by quality faculty
– Provides placement assistance - NIHT:
– Google Partner
– Renowned for its comprehensive courses
– Less Expensive compared to the former
– Offers placement assistance
Each institute has its strengths and advantages, and the choice ultimately depends on individual preferences, such as course structure, teaching methodology, placement support, and reputation. Prospective students should carefully evaluate these factors to select the institute that best aligns with their goals and learning style.
Make sure to thoroughly review the course syllabus, compare it with other options, and read alumni reviews on platforms like Quora, Google, and LinkedIn. Pay close attention to alumni placements in reputable companies with high-paying positions. Conducting thorough research is key to selecting the right institute for your needs.
That concludes this blog. I hope you found the information provided here useful. If you have any questions, feel free to ask in the comments.
FAQs – Frequently Asked Questions
Q. Can I learn digital marketing in 1 year?
Ans: Yes. One can easily learn the basics and intermediate concepts of digital marketing within 3-6 months.
Q. Which learning mode is better, Online or Offline?
Ans: Both learning methods have their benefits. While the classroom sessions offer better 2-way communications, the online mode offers the convenience of one’s home.
Q. Is AI an important part of Digital Marketing?
Ans: Yes it is. Artificial Intelligence (AI) is growing exponentially covering various industries from medicine to marketing. Sooner rather than later AI will be an important element and learning about it early is much needed.
Q. What criteria should one see to select the right digital marketing course?
Ans: There are many different criteria to select the perfect course, but the most prominent ones should be: The availability of an Up-to-date syllabus, Affordable and worth-the-money fees, The mode of teaching provided, the specializations covered, Positive reviews, and Top-notch faculty.
Q. Are digital marketing courses easy?
Ans: The answer is a Yes and a No. Digital Marketing is more practical and strategic than theory. From person to person, one might find the theory easy but face difficulty in the strategic segment and vice-versa.
