Welcome to this comprehensive comparison of three leading institutes in the digital marketing education landscape: IIDE, Great Learning, and Digital Vidya. If you’re aiming to master digital marketing and are carefully evaluating your options, you’ve likely come across these distinguished names. These institutes are renowned for their excellence in digital marketing education, standing out for their industry-oriented curriculum and expert faculty.
In this article, we delve deep into the offerings of each institute, providing a detailed analysis to assist in your decision-making process. Our aim is to provide you with the necessary insights to select the institute that best aligns with your learning goals and aspirations in digital marketing.
By the time you finish reading this blog, you’ll have gained valuable insights into the distinctive features and strengths of each institute. So, let’s embark on this enlightening journey of exploration and discovery!
Institute Introductions
1) IIDE – Institute Overview
Since its inception in 2016, IIDE has emerged as a pioneering force in digital education across India, Nepal, and Dubai. With a global reach, the institute has successfully trained over 235,000 learners worldwide, establishing itself as a trusted name in the industry.
IIDE offers an Online Digital Marketing Course, structured around two key certifications: the Advanced Certification in Digital Marketing (ACDM) and the Professional Certification in Digital Marketing and Strategy (PCDMS). The ACDM, spanning 4 months, is tailored for students and beginners, while the 6-month PCDMS is designed to cater to the needs of working professionals seeking to enhance their digital marketing skills.
One of IIDE’s standout features is its robust placement cell and extensive alumni network, providing students with valuable career opportunities and industry connections. The course curriculum is comprehensive, with a strong focus on essential aspects such as social media marketing and Search Engine Optimization (SEO), ensuring students are well-equipped to excel in these critical domains.
IIDE’s innovative learning methodology combines pre-recorded lectures, interactive live sessions with experienced trainers, and personalized one-on-one mentorship, allowing students to gain a thorough understanding of each topic and apply their knowledge effectively.
Recognized as India’s Best Digital Marketing Institute by the World Education Congress, IIDE’s accolades serve as a testament to its commitment to excellence and dedication to shaping the future of digital marketing education.
2) Great Learning – Institute Overview
The Post Graduate Program in Strategic Digital Marketing offered by the Great Lakes Institute of Management and Great Learning is an exceptional opportunity for aspiring digital marketers. This program, spanning 6 months, is designed to provide a comprehensive understanding of digital marketing strategies and techniques.
The curriculum is thoughtfully crafted to cover a wide array of topics, including social media marketing, SEO, content marketing, and web analytics. Taught by experienced faculty and industry experts, the program offers a perfect blend of theoretical knowledge and practical insights.
One of the program’s highlights is its focus on hands-on learning through industry projects and case studies. This approach allows students to apply their learning in real-world scenarios, enhancing their understanding and skill set. Moreover, the program provides excellent networking opportunities, enabling students to connect with professionals and experts in the field. This interaction, coupled with workshops and guest lectures, helps students build a strong professional network.
Upon completion of the program, students receive a prestigious certificate from the Great Lakes Institute of Management and Great Learning, greatly enhancing their career prospects in the digital marketing industry. Additionally, the program offers placement support, further aiding students in securing promising job opportunities.
3) Digital Vidya – Institute Overview
Established in 2009, Digital Vidya is a prominent name in the digital marketing course industry. They offer a variety of courses tailored for students, professionals, and freelancers. Their digital marketing training is open to anyone interested in learning digital marketing, and in addition to online courses, they also conduct offline classes in select areas of Delhi.
The Certified Digital Marketing Master (CDMM) course by Digital Vidya is a comprehensive program designed to equip participants with the skills and knowledge required to succeed in the field of digital marketing. Here are some key features of the course:
In the CDMM course, the approach to Digital Marketing training is exhaustive. Participants learn various techniques of Digital Marketing through a series of Modules.
The number of modules in this Digital Marketing course for each domain varies based on the importance and effectiveness of each domain. Each module is typically delivered in one week. To learn all the modules of Digital Marketing in the promised duration, multiple online classes are conducted every week. It is believed that taking up a Digital Marketing Course is the best way to get trained in the Digital Marketing space.
Digital Vidya’s experience in the training industry since 2009, along with the apparent requirements of learning Digital Marketing, makes the case clear for the CDMM course to be the best in the industry. Since all of the research and application of Digital Marketing takes place online, participants have to be on this platform to learn.
Comparison Table
| IIDE | Great Learning | Digital Vidya | |
|---|---|---|---|
| Course Name | Online Digital Marketing Courses | Post Graduate Programme in Strategic Digital Marketing | Certified Digital Marketing Master |
| Mode Of Teaching | Hybrid | Online | Online |
| Eligibility Criteria | None | Graduates | Graduates |
| Admission Difficulty | Moderate | Moderate | Moderate |
| Duration | 4-6 Months | 6 Months | 3-6 Months |
| Campus | Yes | Yes | Yes |
| AI Integrated Syllabus | Yes | Yes | Yes |
| Guest Session by Professionals | Yes | Yes | Yes |
| Tools | 20+ | 20+ | 20+ |
| Case Studies and Live Projects | 5+ | 8+ | 5+ |
| Specializations | 2 | 1 | 1 |
| Support | No | Yes | Yes |
| Networking Opportunities | Yes | Yes | Yes |
| Placement Support | Yes | Yes | Yes |
| Mock Interview and Soft Skills | Yes | Yes | Yes |
| Self-paced course | No | No | Yes |
| Fees | ₹ 1,15,000 – 1,60,000 | ₹ 1,47,500 | ₹ 76,700 |
Institute Reviews:
1) IIDE Google Reviews
2) Great Learning Google Reviews
3) Digital Vidya – Google Reviews
Final Verdict
To conclude our blog on IIDE VS Great Learning VS Digital Vidya, let us wrap this up with a recap:
- IIDE:
– Since 2016, IIDE has been a leading force in digital education across India, Nepal, and Dubai, training over 235,000 learners globally.
– Offers an Online Digital Marketing Course with two certifications: ACDM (4 months) for students and beginners, and PCDMS (6 months) for working professionals.
– Strong placement cell, comprehensive curriculum covering social media marketing and SEO, innovative learning methodology with pre-recorded lectures, live sessions, and mentorship.
– Awarded India’s Best Digital Marketing Institute by the World Education Congress. - Great Learning:
– Offers a 6-month Post Graduate Program in Strategic Digital Marketing in collaboration with Great Lakes Institute of Management.
– Covers a wide range of topics including social media marketing, SEO, content marketing, and web analytics, with a focus on hands-on learning through industry projects and case studies.
– Experienced faculty, networking opportunities with industry professionals, prestigious certificate from Great Lakes Institute of Management and Great Learning, and placement support. - Digital Vidya:
– Established in 2009, Digital Vidya is a prominent name in digital marketing education, offering courses for students, professionals, and freelancers.
– Offers the Certified Digital Marketing Master (CDMM) course, a comprehensive program designed to equip participants with the skills and knowledge required to succeed in digital marketing.
– Exhaustive approach to digital marketing training with modules delivered weekly, emphasis on online learning, and recognition for being a leading institute in the industry.
Each institute has its strengths and advantages, and the choice ultimately depends on individual preferences, such as course structure, teaching methodology, placement support, and reputation. Prospective students should carefully evaluate these factors to select the institute that best aligns with their goals and learning style.
Make sure to thoroughly review the course syllabus, compare it with other options, and read alumni reviews on platforms like Quora, Google, and LinkedIn. Pay close attention to alumni placements in reputable companies with high-paying positions. Conducting thorough research is key to selecting the right institute for your needs.
That concludes this blog. I hope you found the information provided here useful. If you have any questions, feel free to ask in the comments.
FAQs – Frequently Asked Questions
Q. Can I learn digital marketing in 1 year?
Ans: Yes. One can easily learn the basics and intermediate concepts of digital marketing within 3-6 months.
Q. Which learning mode is better, Online or Offline?
Ans: Both learning methods have their benefits. While the classroom sessions offer better 2-way communications, the online mode offers the convenience of one’s home.
Q. Is AI an important part of Digital Marketing?
Ans: Yes it is. Artificial Intelligence (AI) is growing exponentially covering various industries from medicine to marketing. Sooner rather than later AI will be an important element and learning about it early is much needed.
Q. What criteria should one see to select the right digital marketing course?
Ans: There are many different criteria to select the perfect course, but the most prominent ones should be: The availability of an Up-to-date syllabus, Affordable and worth-the-money fees, The mode of teaching provided, the specializations covered, Positive reviews, and Top-notch faculty.
Q. Are digital marketing courses easy?
Ans: The answer is a Yes and a No. Digital Marketing is more practical and strategic than theory. From person to person, one might find the theory easy but face difficulty in the strategic segment and vice-versa.
