Do you want to study digital marketing in Houston? You’ve come to the right place. This blog covers the best digital marketing courses in Houston.
Possessing digital marketing skills is not just a feather in your professional cap – it’s the entire plume. In today’s time, where most businesses are dependent on traditional mediums of advertising such as print ads, TV ads, transit ads, billboard ads, etc. Digital marketing on the other hand, is a great way to reach out to their potential customers. Digital marketing is crucial in today’s era for several reasons, and its significance can be attributed to various factors viz global reach, cost-effectiveness of advertising, measurable results, 24/7 availability etc. Hence, it becomes extremely important for people to have the skill of digital marketing in today’s time.
Digital Marketing can be learned by enrolling on various digital marketing courses that are present out there. Digital marketing courses have become invaluable assets for professionals and businesses in the modern landscape, acting as the compass in navigating the intricate realms of the online world. In the present era, the acquisition of digital marketing skills isn’t just a choice; Learning digital marketing is not just about acquiring skills; it’s about staying relevant, connecting with the digital audience, and positioning oneself or one’s business for success in an increasingly online-centric world. It’s an investment in personal and professional growth that pays dividends in the digital economy.
In this blog, we will introduce you to some of the most popular digital marketing courses in Houston that offer placement opportunities with syllabus, fees and placements. These courses have a proven track record of providing students with the necessary skills and knowledge to succeed in the digital marketing industry.
Best Digital Marketing Courses in Houston
1. IIDE – The Digital School
Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.
The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. IIDE boasts of a team of experienced trainers and state-of-the-art infrastructure that ensures students receive the best possible learning experience. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.
Modules Covered in the course:
Module 1 Foundation
- Brand Truth: Marketing Fundamentals
- Customer Journey: AIDA Funnel
- Presentation Skills
- Introduction to Agencies & Departments
Module 2 Search Marketing
- Website Basics
- Search Engine Optimization
- Google Ads
- E-Commerce
- Corporate Soft Skills
- Reporting & Excel Training
Module 3 Social Marketing
- Social Media Organic
- Brand Reputation Management
- Social Media Paid
- Influencer Marketing
- Resume & LinkedIn Profile Building
Module 4 Growth & Analytics
- Lead Generation & Nurturing
- Google Analytics 4
- Capstone Project
- Interview Preparation
- Mock Interviews
Course Name: Advanced Digital Marketing Certification Program
Type of Course: Online
Duration: 4 Months
Fees: USD 1,500
Google Reviews Rating: 4.8
PROS
- 2 Specializations Available
- 0% EMI Option Available
- 2 months mandatory Internship
- Course is rich in practical training and hands-on projects
- Assured Placements
CONS
- This course does not provide self-paced learning.
Verdict
Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. Their specializations in Creative Strategy or Performance Marketing is helpful for students in aligning their education with their career aspirations and strengths.
The well-structured syllabus covers a wide range of digital marketing aspects, providing a holistic understanding of the field. Personal mentoring sessions and compulsory internships are the plus point for students wanting to get a better understanding of the topics and apply it in real-world settings
Even though this course is at a higher price point, the curriculum and the networking opportunities for the students throughout the course make up for it.
Contact Details
Phone Number: +91 96199 58615
Address: Metro Exit no. 4, E-30, 2nd & 3rd Floor, above Regal Shoes, behind McDonald’s, South Extension II, New Delhi, Delhi 110049
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. BrainStation
BrainStation is the global leader in digital skills training, empowering businesses and brands to succeed in the digital age.
Established in 2012, BrainStation has worked with over 500 instructors from the most innovative companies, developing cutting-edge, real-world digital education that has empowered more than 100,000 professionals and some of the largest corporations in the world.
Modules Covered in the Course:
- Digital Marketing Strategy
- Search Engine Marketing
- Marketing Analytics
- Social Media Marketing
- Email Marketing
Course Name: Digital Marketing Course Online
Type of Course: Online classes
Duration: 2.5 Months
Fees: N/A
Google Reviews Rating: 4.8
PROS
- Instructor-Led, Live Online Courses
- Interactive, Project-Based Learning
- Guaranteed Certificate
CONS
- Does not provide interview prep to its students
Verdict
BrainStation’s courses are designed to enhance and strengthen students’ skill sets depending on their chosen specialization. To help students, they put equal emphasis on both book theories as well as practical applications.
So if you are interested in strengthening your digital marketing knowledge while gaining practical skills, BrainStation can be a great option for you.
Contact Details
Phone Number: +91 90900 07444
Address: 136 Crosby St New York City, NY 10012
Website: https://brainstation.io/course/online/digital-marketing
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3. ExcelR
ExcelR has grown to become a leading giant in the space of Training and Consulting, helping students and professionals across the globe by delivering top-notch, world-class classroom and online training. With world headquarters in Houston, USA and presence in Malaysia and India, they have set up a firm global footprint transcending boundaries and reaching out to students from far and wide. They give training in various domains which include Data Science, Artificial Intelligence, Digital Marketing, IOT, Cloud Computing, Project Management etc. Their digital marketing course is taught by experienced marketing professionals and includes a variety of resources, such as videos, quizzes, and assignments.
Modules Covered in the course:
- Introduction To Digital Marketing
- SEO Search Engine Optimization
- SEO Keyword Research
- SEO On-Page SEO
- SEO – Content Writing & Marketing
- SEO Technical SEO
- SEO Off-Page SEO
- SEO Off-Page SEO/ Website Audit
- 10 Analytics Google Search Console
- SEM Search Engine Marketing
- SEM Search Engine Marketing
- SEM Search Engine Marketing
- SEM Keyword Research
- SEM Search Engine Marketing
- SMM Social Media Marketing
- SMM Facebook Marketing
- SMM Facebook Paid Advertisement
- SMM Facebook Paid Advertisement
- SMM Facebook Campaign Creation
- SMM Instagram Marketing
- SMM Video Creation
- SMM LinkedIn Profile Optimization
- SMM LinkedIn Paid Marketing
- SMM YouTube Marketing
- SMM YouTube Studio
- WordPress Website Structure
- WordPress
- Analytics Google Analytics
- Analytics GA 4
Course Name: Digital Marketing Course Training
Type of Course: Online Classes
Duration: 3 Months
Fees: USD 499
Google Reviews Rating: 4.5
PROS
- Tailored Course Curriculum
- Experienced Faculty
- Real-life Projects and Bootcamps
- Life Time access to Self-Paced Learning
CONS
- Does not guarantee placement or internship
Verdict
ExcelR is a renowned and prominent institution that provides thorough digital marketing training. The institute offers backup classes as well. They provide recordings of their classes in their LMS, which will be helpful to students if they choose to pursue their course.
Contact Details
Phone Number: +1 844-392-3571
Address: Regency Square,6200 Savoy Drive, Suite 1202, Houston, Tx 77036 USA
Website: https://www.excelr.com/digital-marketing-course-training
4. Simplilearn
Founded in 2010 and based in San Francisco, California, and Bangalore, India, Simplilearn, a Blackstone company is the world’s #1 online Bootcamp for digital economy skills training. Their programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders.
Modules Covered in the course:
- Induction Session for Digital Marketing Specialist Masters Program
- Introduction to Website Creation: Building a Strong Online Foundation
- Digital Marketing Landscape: Navigating the Ever-Changing Landscape
- Behavioral Marketing: Understanding the Customer
- Search Engine Optimization: Unleash the Power of Organic Visibility
- Search Engine Marketing: Targeted Campaigns for Maximum Reach
- Social Media Marketing: Engaging Customers and Building Brand Advocacy
- Email Marketing: Leveraging the Power of Personalized Communication
- Mobile Marketing: Capturing Audiences in the Mobile Era
- Content Strategy: Crafting Compelling Messages for Success
- Strategies for Paid Campaigns: Maximizing ROI
- Analytics, ROI, and Evaluation: Measuring Success in the Digital Age
- AI, Automation, and Emerging Technology: Harnessing Innovation for Digital Marketing
- Digital Marketing Capstone Project
Course Name: Digital Marketing Specialist
Type of Course: Online
Duration: 8 Months
Fees: USD 772
Google Reviews Rating: 4.7
PROS
- Job Assistance
- 45+ Projects and Case Studies
- Co-created with Facebook
CONS
- No placement guarantee
Verdict
Simplilearn is one of the most reputable and known institute in the world. They provide skills training in many fields such as Project Management, Digital Marketing, Cloud Computing, Software Development, AI & Machine Learning, and many more. They conduct 1,500 live classes every month. Pursuing digital marketing from here can prove to be a great option for students as well as for the professionals.
Contact Details
Phone Number: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
Website: https://www.simplilearn.com/master-in-digital-marketing
5. Northwestern – Kellogg School of Management
Northwestern Kellogg was established in 1908 providing courses in management, marketing, and digital sciences. They aim to inspire, educate and equip their students with knowledge so that they can build strong values and organizations and create lasting value by using the markets. They have 7 campuses worldwide and their digital marketing course provides students get an overview of the digital marketing field, allows them to discover their own unique niche, and enables them to develop the skills that hiring managers are seeking.
Modules covered in the course:
- A Framework for Marketing in a Digital World
- Understand Customers and Generating Insights
- Customer Segmentation and Behavioral Marketing
- The Customer Journey and Content Strategy
- Brand Storytelling in a Digital World
- Accelerating Marketing Execution through Agile Marketing
- Marketing Attribution, Testing, and Experimentation
- Marketing Automation and Artificial Intelligence in Marketing
Course Name: Digital Marketing Strategies: Data, Automation, AI & Analytics
Type of Course: Online Classes
Duration: 2 Months
Fees: USD 2,750
Google Reviews Rating: 4.6
PROS
- Experienced Faculty
- Certifications Guaranteed
- AI integrated syllabus
CONS
- Does not guarantee placement
Verdict
Northwestern Kellogg is a reputable and a prominent digital marketing training institute. Kellogg Executive Education has partnered with Emeritus Institute of Management, an online education provider, to develop and deliver this program. This course is AI technology integrated. However, it should be noted that the institute does not guarantee placement or internship.
Contact Details
Phone Number: 847-467-6018
Email ID: execedonline@kellogg.northwestern.edu
Address: James L. Allen Center 2169 Campus Drive, Evanston, IL 60208
Website: https://www.kellogg.northwestern.edu/executive-education/individual-programs/online-programs/
6. Noble Desktop
Founded in 1990, Noble Desktop offers part-time and full-immersion courses on anything you can think of from design and coding to business. Located in New York City and providing courses both online and in-person, Noble Desktop prides itself on accommodating dynamic courses and boot camps with hands-on learning, time-tested curriculums, and education from top industry experts.
Modules Covered in the course:
- Digital Marketing Strategy & Web Fundamentals
- Content Marketing Bootcamp
- Email Marketing Bootcamp
- SEO Bootcamp
- Google Ads Bootcamp
- Google Analytics Bootcamp
- Instagram Marketing Bootcamp
- Facebook Marketing Bootcamp
- LinkedIn Marketing Bootcamp
- YouTube Marketing
- Social Media Content Marketing: Blogs & Twitter
- TikTok Marketing
- Streaming for Social Media
- Social Media Industry & Portfolio
Course Name: Digital Marketing Certificate
Type of Course: Online classes
Duration: 120 Hours
Fees: USD 3,995
Google Reviews Rating: 4.5
PROS
- Live, project-based training from experts
- Small class sizes
- 1:1 Mentorship sessions
CONS
- The course does not provide Interview Prep to its students
Verdict
Noble Desktop is a well-known and reputable training institute which online training across the world. They offer a variety of courses for beginners and professionals, and many students have found their programs helpful in building a career in digital marketing. The batch sizes are small, and the classes are led by the experts. Pursuing digital marketing from here can be a good option for you.
Contact Details
Phone Number: (212) 226 4149
Address: 185 Madison Avenue 3rd Floor, New York, NY 10016
Website: https://www.nobledesktop.com/certificates/digital-marketing-bootcamp
Digital Marketing Career Opportunities in Houston
- Digital Marketing Manager: Digital marketing managers oversee online marketing strategies, including SEO, social media, email marketing, and PPC advertising. They are responsible for developing and executing digital campaigns, analyzing data, and managing teams.
- SEO Specialist: SEO specialists focus on improving a website’s search engine rankings. They conduct keyword research, optimize content, and monitor website performance to enhance organic search visibility.
- Social Media Manager: Social media managers create, manage, and curate content for social media platforms. They engage with the audience, build brand awareness, and analyze the effectiveness of social media campaigns.
- Content Marketer: Content marketers develop and manage content strategies, creating blog posts, articles, videos, and other digital content to attract and engage audiences. They often collaborate with SEO specialists to optimize content for search engines.
- Email Marketing Specialist: Email marketing specialists create and manage email marketing campaigns, segment email lists, and analyze campaign performance to drive engagement and conversions.
- PPC Specialist/Ad Campaign Manager: PPC specialists manage pay-per-click advertising campaigns, such as Google Ads or Facebook Ads. They optimize ad performance, budgets, and targeting to achieve specific marketing goals.
- Digital Analyst/Web Analyst: Digital analysts collect and analyze data from various digital marketing campaigns. They provide insights and recommendations for improving marketing strategies based on data-driven decisions.
Conclusion
With this, we come to the end of the blog. These were the best digital marketing courses in Houston.
To conclude, all of the above-mentioned institutes are pretty good for an individual who wants to learn digital marketing. Depending upon the pocket size of the individual and the amount of time that they are ready to invest in learning digital marketing, they can choose a course as per their comfort. Taking digital marketing as a career choice can be a great choice and once an individual excels in this field, then only sky’s the limit. People who are great at digital marketing will always be in demand. So if you are someone planning to make a career in this field, you can easily go ahead without any hesitation. The future of digital marketers is bright.
If you want to learn the basics of digital marketing before enrolling for a full-time course, you can watch this free masterclass by IIDE.
All the best for your digital marketing journey!! Thank you for reading the blog.
Frequently Asked Questions
Q. What are the various courses available in the digital marketing space
There are various courses such as courses on SEO, Social Media ads, Search Engine ads, Blogging etc available. Depending upon your choice and interest, you can go for any course which covers the topic you like the most.
Q. Are these courses enough to get a job?
Most of these institutes are very sure that after completing their course, you will easily get a job in the digital marketing space. However, in the end, it depends upon how much effort you have put into it.
Q. Are there any age limits/restrictions for enrolling into courses at these institutes?
No, There is no age limit or any sort of limit applied in these institutes. People from all age groups can enroll in these institutes.
Q. Is Digital Marketing a good career?
We can predict that Digital Marketing will grow into a booming industry in the years to come given the rapidly expanding technologically advanced world and the rise in the amount of time people spend using screens and the internet. We can say that there will be many job openings in the field of digital marketing.
Q. What is content marketing, and why is it valuable?
Content marketing is creating and sharing valuable content (such as blogs, articles, and videos) to attract and engage your target audience. It builds brand authority, drives organic traffic, improves search engine rankings, and fosters customer trust and loyalty.
Q. How can search engine optimization (SEO) benefit businesses in Houston?
SEO helps businesses improve their visibility and ranking on search engine results pages (SERPs). By optimizing their websites and content for relevant keywords and providing a seamless user experience, businesses can attract organic (non-paid) traffic, increase their online visibility, and outperform competitors in search engine rankings.
