Popular Digital Marketing Courses in Guelph

Do you want to study digital marketing in Guelph? You’ve come to the right place. This blog covers the best digital marketing courses in Guelph.

The methods are not only valuable for professionals but also for businesses. For businesses, Digital marketing courses provide valuable knowledge and skills to understand the ever-evolving digital landscape, including various online platforms, Social Media, Search Engine Optimization (SEO), paid advertising, Content Marketing, and more. Professionals who stay updated with digital marketing strategies can effectively leverage these channels to reach their target audience and achieve business goals.

In today’s blog, we will introduce you to some of the most popular digital marketing courses in Guelph that offer placement opportunities with syllabus, fees and placements. These courses have a proven track record of providing students with the necessary skills and knowledge to succeed in the digital marketing industry.

 

Best Digital Marketing Courses in Guelph

1. IIDE – The Digital School

Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. IIDE boasts of a team of experienced trainers and state-of-the-art infrastructure that ensures students receive the best possible learning experience. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Modules Covered in the course:

Module 1 Foundation

• Brand Truth: Marketing Fundamentals
• Customer Journey: AIDA Funnel
• Presentation Skills
• Introduction to Agencies & Departments

Module 2 Search Marketing

• Website Basics
• Search Engine Optimization
• Google Ads
• E-Commerce
• Corporate Soft Skills
• Reporting & Excel Training

Module 3 Social Marketing

• Social Media Organic
• Brand Reputation Management
• Social Media Paid
• Influencer Marketing
• Resume & LinkedIn Profile Building

Module 4 Growth & Analytics

• Lead Generation & Nurturing
• Google Analytics 4
• Capstone Project
• Interview Preparation
• Mock Interviews

Course Name: Advanced Digital Marketing Certification Program
Type of Course: Online
Duration: 4 months
Fees: USD 1,500
Google Reviews Rating: 4.8

Verdict 

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. Their specializations in Creative Strategy or Performance Marketing is helpful for students in aligning their education with their career aspirations and strengths.

The well-structured syllabus covers a wide range of digital marketing aspects, providing a holistic understanding of the field. Personal mentoring sessions and compulsory internships are the plus point for students wanting to get a better understanding of the topics and apply it in real-world settings

Even though this course is at a higher price point, the curriculum and the networking opportunities for the students throughout the course make up for it.

Contact Details

Phone Number: +91 96199 58615
Address:  IIDE Campus, 1st Floor, Andheri Girls’ Education Society, S. V. Road, Opp. Bank of Baroda, Near GK Gokhale Bridge, Andheri West, Mumbai – 400058
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. Coursera

Coursera is the global online learning platform that offers anyone, anywhere access to online courses and degrees from world-class universities and companies.

Coursera partners with more than 275 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. They offer a range of learning opportunities from hands-on projects and courses to job-ready certificates and degree programs.

Modules Covered in the Course:

• Attract and Engage Customers with Digital Marketing
• From Likes to Leads: Interact with Customers Online
• Think Outside the Inbox: Email Marketing
• Assess for Success: Marketing Analytics and Measurement
• Make the Sale: Build, Launch, and Manage E-commerce Stores
• Satisfaction Guaranteed: Develop Customer Loyalty Online

Course Name: Google Digital Marketing & E-commerce Professional Certificate
Type of Course: Online classes
Duration:  6 months
Fees: USD 70
Google Reviews Rating: 4.7

Verdict 

Coursera is a world famous online education instructor. They provides online courses and degrees in various fields such as Data Science, AI, Finance, Marketing, HR, etc. They have partnered with several top universities and companies. Learning Digital Marketing from Coursera is worth-while.

Contact Details

Phone Number: (800) 952-5210
Address: 381 E, Evelyn Ave, Mountain View, CA 94041
Website: https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce

3. Skillshare

Skillshare is a globally recognized institute providing online training. It is an online learning community with thousands of classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more. The courses at Skillshare are non accredited, and are only available through a paid subscription

Modules Covered in the course:

• Digital Marketing Basic Course – Welcome Intro
• Digital Marketing & What’s Covered
• Understanding Your Audience
• Create Your Brand Part 1
• Create Your Brand Part 2
• Intro to Website Design
• Creating A Website Part 1
• Creating A Website Part 2
• Website Site Speed
• Intro to Heatmaps & Tracking
• The Best Heatmapping Software
• Google Ads Intro
• Google ads set up
• Setting Up Google Analytics
• Google Analytics and Creating Your First
• Google Smart Campaigns
• Building Manual Google Campaigns
• Ad Group Keywords
• Secrets of Powerful Ad Copy
• Learn About Google Conversions
• Facebook Advertising
• Facebook Lesson 1 – Setting Goals
• Personas & Your Target Audience
• Free Facebook Tools & Tips
• Facebook Pixel & Events
• Custom Audience and Lookalike
• Facebook Ads That Convert
• Top, Middle & Bottom of The Funnel
• Best Customers To Target
• Facebook Re-Marketing
• Facebook Lead Ads
• Mobile Monkey
• FB Ad Hack 1
• FB Ad Hack 2
• FB Ad Hack 3
• FB Ad Hack 4
• FB Ad Hack 5
• FB Ad Hack 6
• Facebook Shops
• Landing Page Optimisation
• Share Your Facebook Marketing Results
• Email Marketing – Part 1
• Email Marketing – Part 2
• Mobile Marketing Intro
• Mobile vs Desktop Stats
• Unlocking The Power of Mobile
• Beacon & Proximity Marketing

Course Name: Digital Marketing 2023
Type of Course: Online
Duration: 10 Hours
Fees: N/A
Google Reviews Rating: 4.7

Verdict 

Skillshare is a renowned and prominent institution that provides thorough digital marketing training. The institute provides various advantages such as flexible modules for professionals, experienced faculty, etc.

Contact Details

Email: help@skillshare.com
Website: https://www.skillshare.com/

4. Simplilearn

Founded in 2010 and based in San Francisco, California, and Bangalore, India, Simplilearn, a Blackstone company is the world’s #1 online Bootcamp for digital economy skills training. Their  programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders.

Modules Covered in the course:

• Induction Session for Digital Marketing Specialist Masters Program
• Introduction to Website Creation: Building a Strong Online Foundation
• Digital Marketing Landscape: Navigating the Ever-Changing Landscape
• Behavioral Marketing: Understanding the Customer
• Search Engine Optimization: Unleash the Power of Organic Visibility
• Search Engine Marketing: Targeted Campaigns for Maximum Reach
• Social Media Marketing: Engaging Customers and Building Brand Advocacy
• Email Marketing: Leveraging the Power of Personalized Communication
• Mobile Marketing: Capturing Audiences in the Mobile Era
• Content Strategy: Crafting Compelling Messages for Success
• Strategies for Paid Campaigns: Maximizing ROI
• Analytics, ROI, and Evaluation: Measuring Success in the Digital Age
• AI, Automation, and Emerging Technology: Harnessing Innovation for Digital Marketing
• Digital Marketing Capstone Project

Course Name: Digital Marketing Specialist
Type of Course: Online Classes
Duration: 8 Months
Fees: USD 772
Google Reviews Rating: 4.7

Verdict 

Simplilearn is a well-known and reputable digital marketing training institute in the world. The main focus of this course is on practical training and career development of students. It consists of a comprehensive curriculum that will help you master various digital marketing tools and platforms. So if you want to gain essential digital marketing skills, Simplilearn courses might be a good option for you.

Contact Details

Phone Number: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
Website: https://www.simplilearn.com/master-in-digital-marketing

5. Digital Marketer

Founded in 2010, Digital Marketer has trained over 126K+ professionals in the field. The institute’s courses are designed to be highly practical and industry-relevant, with a focus on hands-on learning and real-world applications. The institute has 270+ partners and 174 countries.

Digital Marketer’s trainers are highly experienced and bring a wealth of knowledge and expertise to their training. The institute’s strong focus on practical training and career development has helped many of its alumni secure exciting careers in the digital marketing industry, making it a highly respected institution in the field.

Modules covered in the course:

• Core Concepts of Digital Marketing
• Knowing Your Customer
• Customer Value Journey
• Content Marketing
• Social Media
• Digital Advertising
• Search Marketing
• Email Marketing
• Community Management
• Data & Optimization

Course Name: Digital Marketing Mastery
Type of Course: Online Classes
Duration: 17 Hours
Fees: USD 995
Google Reviews Rating: 4.8

Verdict 

Digital Marketer’s courses are designed to enhance and strengthen students’ skill sets depending on their chosen specialization. To help students, they put equal emphasis on both book theories as well as practical applications.

So if you are interested in strengthening your digital marketing knowledge while gaining practical skills, Digital Marketer can be a great option for you.

Contact Details

Phone Number: 512-600-4363
Email ID: support@digitalmarketer.com
Address: 4330 Gaines Ranch Loop, Suite 120 Austin, Texas 78735
Website: https://www.digitalmarketer.com/certifications/digital-marketing-mastery/

6. Edureka

Edureka is a leading digital marketing training institute in the World that offers a range of courses covering different fields such as Data Science, Cyber Security, Digital Marketing, etc. Its digital marketing courses are designed to be highly practical and industry-relevant, with a focus on hands-on learning and real-world applications. Their vision is to become the largest online learning ecosystem for continuing education, in partnership with corporates and academia.

Modules Covered in the course:

• Website Design and Search Engine Optimization
• Marketing on Various Social Media Platforms
• Paid Marketing in the Google Ecosystem
• Use eCommerce Channels Effectively
• Project

Course Name: Digital Marketing Course
Type of Course: Online
Duration: 32 weeks
Fees: Rs. 76,700
Google Reviews Rating: 4.5

Verdict 

Edureka is one of the premium institute offering digital marketing training in the world. Their course includes various advantages such as life-time access, practical sessions, mentorship, etc. However, they does not provide guarantee of placement or internship. But overall, learning digital marketing from Edureka is worth-while.

Contact Details

Phone Number: +91 63669 29481
Email ID: info@niit.com
Address:  A-24, near Metro Station, Vishal Enclave, Rajouri Garden, New Delhi, Delhi 110027
Website:https://www.edureka.co/digital-marketing 

 

Digital Marketing Career Opportunities in Guelph

• Digital Marketing Specialist: As a digital marketing specialist or manager, you would develop and execute comprehensive digital marketing strategies across various platforms. This role involves managing online campaigns, optimizing digital channels, analyzing data, and staying updated with industry trends.
• Social Media Manager: As a social media manager, your primary focus would be to develop and implement social media strategies. You would create engaging content, manage social media accounts, interact with followers, monitor social media metrics, and drive brand awareness and engagement.
• Search Engine Optimization (SEO) Specialist: SEO specialists work on improving website visibility in search engine results. They optimize websites for search engines, conduct keyword research, analyze website performance, and implement on-page and off-page SEO techniques to increase organic traffic.
•  PPC specialist: PPC specialist manages and optimizes pay-per-click advertising campaigns. They conduct keyword research, create and monitor ads, analyze campaign performance, and make data-driven decisions to increase conversions and drive traffic.
• Content Marketing Specialist/Manager: Content marketing specialists focus on creating valuable and relevant content to attract and engage a target audience. They develop content strategies, write blog posts, create videos, manage content calendars, and measure content performance.
• Email Marketing Specialist: Email marketing specialists are responsible for creating and implementing email marketing campaigns. They segment audiences, create compelling email content, monitor campaign metrics, and optimize email campaigns to drive conversions and customer engagement.

Conclusion

With this, we come to the end of the blog. These were the best digital marketing courses in Guelph.

Digital marketing is on the fence right now. Everyone is looking for a course or a job in the field. This field trains one for maximum conversions along with knowing the right techniques to have a broader audience. It teaches to be true to the customers and to keep with the immense trust and reputation. The courses are regularly updated with the latest trends and tools to adapt to the changes in the field. 

So, what are you waiting for? Invest in these courses and give your business/career a competitive edge. 

All the best for your digital marketing journey!! Thank you for reading till the end.

Frequently Asked Questions

Q. What is digital marketing?

Digital marketing is promoting your products or services online using websites, social media, search engines, email, and mobile apps.

Q. How can digital marketing help my business?

Digital marketing can increase brand awareness, reach your target audience, be cost-effective, provide measurable results, engage customers, and allow real-time campaign optimization.

Q. Which digital marketing channels should I focus on?

Focus on channels like search engine optimization (improving website visibility on search engines), social media marketing (using platforms like Facebook and Instagram), pay-per-click advertising, email marketing, content marketing (creating valuable content), and influencer marketing.

Q. Why is SEO important?

SEO helps your website rank higher on search engine results pages, leading to more visibility, organic traffic, and credibility. It involves optimizing your content, and keywords, and improving user experience.

Q. How does social media marketing benefit my business?

Social media marketing helps you reach a large audience, engage with customers, build brand loyalty, and drive traffic to your website. It involves creating content, running ads, and interacting with users on platforms like Facebook and Instagram.

Q. What is content marketing, and why is it valuable?

Content marketing is creating and sharing valuable content (such as blogs, articles, and videos) to attract and engage your target audience. It builds brand authority, drives organic traffic, improves search engine rankings, and fosters customer trust and loyalty.

Q. How can I measure the success of my digital marketing campaigns?

Measure success through metrics like website traffic, conversion rates, click-through rates, social media engagement, email open rates, and sales. Use tools like Google Analytics and social media insights for data.

Q. How long does it take to see results from digital marketing?

Results vary based on factors like your industry, competition, goals, and strategies. Some tactics give immediate results, while others like SEO and content marketing may take months. Consistency and long-term commitment are key.