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Popular Digital Marketing Courses in Chesapeake

9 Feb, 2024 |

5 min read

Do you want to study digital marketing in Chesapeake? You’ve come to the right place. This blog covers the best digital marketing courses in Chesapeake.

Mastering digital marketing skills is no longer a luxury in today’s digitally-driven world; it is a requirement. The demand for skilled digital marketers is expanding as firms increasingly rely on online channels to reach their target audience. Whether you’re an aspiring entrepreneur, a marketing professional, or a business owner, developing digital marketing skills can open doors to a world of possibilities.

Digital marketing courses give students a thorough awareness of the ever-changing digital ecosystem, allowing them to efficiently manage the complexity of online marketing methods. These courses provide learners with the information and skills they need to use the power of digital platforms.

In this article, we will introduce you to some of the most popular digital marketing courses in Chesapeake that offer placement opportunities with syllabus, fees and placements. These courses have a proven track record of providing students with the necessary skills and knowledge to succeed in the digital marketing industry.

Best Digital Marketing Courses in Chesapeake


1. IIDE – The Digital School

Digital Marketing Institute

Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. IIDE boasts of a team of experienced trainers and state-of-the-art infrastructure that ensures students receive the best possible learning experience. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Modules Covered in the course:

Module 1 Foundation

  • Brand Truth: Marketing Fundamentals
  • Customer Journey: AIDA Funnel
  • Presentation Skills
  • Introduction to Agencies & Departments

Module 2 Search Marketing

  • Website Basics
  • Search Engine Optimization
  • Google Ads
  • E-Commerce
  • Corporate Soft Skills
  • Reporting & Excel Training

Module 3 Social Marketing

  • Social Media Organic
  • Brand Reputation Management
  • Social Media Paid
  • Influencer Marketing
  • Resume & LinkedIn Profile Building

Module 4 Growth & Analytics

  • Lead Generation & Nurturing
  • Google Analytics 4
  • Capstone Project
  • Interview Preparation
  • Mock Interviews

Course Name: Advanced Digital Marketing Certification Program
Type of Course: Online Classes
Duration: 4 months
Fees: USD 1,500
Google Reviews Rating: 4.8

PROS

  • 2 Specializations Available
  • 0% EMI Option Available
  • 2 months mandatory Internship
  • Course is rich in practical training and hands-on projects
  • Assured Placements

CONS

  • This course does not provide self-paced learning.


Verdict 

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. Their specializations in Creative Strategy or Performance Marketing is helpful for students in aligning their education with their career aspirations and strengths.

The well-structured syllabus covers a wide range of digital marketing aspects, providing a holistic understanding of the field. Personal mentoring sessions and compulsory internships are the plus point for students wanting to get a better understanding of the topics and apply it in real-world settings

Even though this course is at a higher price point, the curriculum and the networking opportunities for the students throughout the course make up for it.

Contact Details

Phone Number: +91 96199 58615
Address: IIDE Campus, 1st Floor, Andheri Girls’ Education Society, S. V. Road, Opp. Bank of Baroda, Near GK Gokhale Bridge, Andheri West, Mumbai – 400058
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/


2. Coursera 

Coursera | Degrees, Certificates, & Free Online Courses

Coursera is the global online learning platform that offers anyone, anywhere access to online courses and degrees from world-class universities and companies.

Coursera partners with more than 275 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. They offer a range of learning opportunities from hands-on projects and courses to job-ready certificates and degree programs.

Modules Covered in the Course:

  • Attract and Engage Customers with Digital Marketing
  • From Likes to Leads: Interact with Customers Online
  • Think Outside the Inbox: Email Marketing
  • Assess for Success: Marketing Analytics and Measurement
  • Make the Sale: Build, Launch, and Manage E-commerce Stores
  • Satisfaction Guaranteed: Develop Customer Loyalty Online

Course Name: Google Digital Marketing & E-commerce Professional Certificate
Type of Course: Online classes
Duration: 6 Months
Fees: USD 70
Google Reviews Rating: 4.7

PROS

  • Interview preparation
  • Experienced Faculty
  • Flexible Modules
  • Guaranteed Certification

CONS

  • No placement guarantee


Verdict 

Coursera is a world famous online education instructor. They provides online courses and degrees in various fields such as Data Science, AI, Finance, Marketing, HR, etc. They have partnered with several top universities and companies. Learning Digital Marketing from Coursera is worth-while.

Contact Details

Phone Number: (800) 952-5210
Address: 381 E, Evelyn Ave, Mountain View, CA 94041
Website: https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce

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3. American Graphics Institute

AGI Training (@agitraining) / X

AGI provides organizations and individuals with training and support for marketing, design, development and publishing technology. They offer regularly scheduled courses with a live instructor in their classrooms and online, or private training at your location or their. The mission of American Graphics Institute to increase the capacity of clients by assisting individuals to reach their fullest career potential through high quality professional development training programs including the delivery of courses and workshops emphasizing design, development, marketing, and publishing.

Modules Covered in the course:

  • Learn Modern Digital Marketing Tools
  • Measure success of marketing campaigns with Google Analytics
  • Create flyers, brochures and newsletters with InDesign
  • Learn to edit and retouch images using Photoshop
  • Built landing pages and websites with HTML and WordPress
  • Find out how to create HTML email for email marketing campaigns
  • Build a portfolio to showcase your work

Course Name: Digital Marketing Certificate
Type of Course: Online and Classroom Training
Duration: 6 Weeks
Fees: USD 5,700
Google Reviews Rating: 4.8

PROS

  • One-on-one mentoring
  • Dedicated career counselor
  • Expert Faculty

CONS

  • The course is expensive
  • The institute does not guarantee placement


Verdict 

American Graphics Institute provides training in various fields such as marketing, design, development and technology. In this course, you will be given Dedicated career counselor. There will also be one-to-one mentoring sessions. The students also have the freedom to pursue it online or from classroom.

Contact Details

Phone Number: 781-376-6044
Address: 8 Cabot Rd Woburn, MA 01801
Website: https://www.agitraining.com/digital-marketing-classes/digital-marketing-certificate

 

4. ExcelR

ExcelR - YouTube

ExcelR has grown to become a leading giant in the space of Training and Consulting, helping students and professionals across the globe by delivering top-notch, world-class classroom and online training. With world headquarters in Houston, USA and presence in Malaysia and India, they have set up a firm global footprint transcending boundaries and reaching out to students from far and wide. They give training in various domains which include Data Science, Artificial Intelligence, Digital Marketing, IOT, Cloud Computing, Project Management etc. Their digital marketing course is taught by experienced marketing professionals and includes a variety of resources, such as videos, quizzes, and assignments.

Modules Covered in the course:

  • Introduction To Digital Marketing
  • SEO Search Engine Optimization
  • SEO Keyword Research
  • SEO On-Page SEO
  • SEO – Content Writing & Marketing
  • SEO Technical SEO
  • SEO Off-Page SEO
  • SEO Off-Page SEO/ Website Audit
  • 10 Analytics Google Search Console
  • SEM Search Engine Marketing
  • SEM Search Engine Marketing
  • SEM Search Engine Marketing
  • SEM Keyword Research
  • SEM Search Engine Marketing
  • SMM Social Media Marketing
  • SMM Facebook Marketing
  • SMM Facebook Paid Advertisement
  • SMM Facebook Paid Advertisement
  • SMM Facebook Campaign Creation
  • SMM Instagram Marketing
  • SMM Video Creation
  • SMM LinkedIn Profile Optimization
  • SMM LinkedIn Paid Marketing
  • SMM YouTube Marketing
  • SMM YouTube Studio
  • WordPress Website Structure
  • WordPress
  • Analytics Google Analytics
  • Analytics GA 4

Course Name: Digital Marketing Course Training
Type of Course: Online Classes
Duration: 3 Months
Fees: USD 499
Google Reviews Rating: 4.5

PROS

  • Tailored Course Curriculum
  • Experienced Faculty
  • Real-life Projects and Bootcamps
  • Life Time access to Self-Paced Learning

CONS

  • Does not guarantee placement or internship


Verdict 

ExcelR is a renowned and prominent institution that provides thorough digital marketing training. The institute offers backup classes as well. They provide recordings of their classes in their LMS, which will be helpful to students if they choose to pursue their course.

Contact Details

Phone Number: +1 844-392-3571
Address: Regency Square,6200 Savoy Drive, Suite 1202, Houston, Tx 77036 USA
Website: https://www.excelr.com/digital-marketing-course-training


5. upGrad

Upgrad: Tax officials visit ed-tech startup upGrad's office, here's the  company's statement - Times of India

upGrad is the South Asia’s largest higher EdTech company. With the latest technology, pedagogy, industry partners and world-class faculty, they create immersive online learning experiences for their learners globally. upGrad courses are taught by the best mentors and industry leaders in Digital Marketing.

Modules covered in the course:

  • Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
  • Digital Marketing Metrics and Channels
  • Customer Centricity
  • Designing a Web Presence
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Blog Creation Project ( WordPress)
  • Social Media Marketing Live Project ( Facebook Ads Manager)
  • Search Engine Marketing (SEM)
  • Programmatic & Display Advertising
  • Content Marketing
  • User Nurturing
  • Google Ads Search Campaign ( Google Ads Manager)
  • Email Marketing Live Project ( Get Response)
  • Web Analytics
  • Defining a Robust Digital Marketing Strategy
  • Planning DM Resources (Agency/Team)
  • Web Analytics Live Project (Google Analytics 4)
  • e-Commerce Bootcamp
  • Capstone Project

Course Name: Advanced Certificate in Digital Marketing and Communication from MICA
Type of Course: Online
Duration: 31-51 Weeks
Fees: USD 1,155
Google Reviews Rating: 4.8

PROS

  • 15+ Case Studies and Live Projects
  • Personalized Resume Feedback
  • MICA Executive Alumni Status
  • Up-to-date modules integrated with Generative AI

CONS

  • This course does not provide self-paced learning
  • Does not guarantee placement or internship


Verdict 

upGrad is a globally recognized institute providing skills training across various fields such as Digital Marketing, Cyber Security, Block Chain, Cloud Computing, etc. Their course curriculum includes 15+ Case Studies and Live Projects. Their course is integrated with AI. Learning digital marketing from upGrad can prove to be a great option for the students.

Contact Details

Phone Number: 1800 210 2020
Email ID: customercare@upgrad.com
Address: 546, Amarjyothi Layout H.B.C.S. Domlur, Bengaluru, Karnataka 560071
Website: https://www.upgrad.com/digital-marketing-and-communication-pgc-mica/

 

Digital Marketing Career Opportunities in Chesapeake

  • Content Marketing Manager: If you have a knack for creating compelling content, you can pursue a career as a content marketing coordinator. In this role, you will develop content strategies, and create blog posts, articles, and other forms of content to attract and engage the target audience.
  • SEO Specialist: Search engine optimization (SEO) is an important part of digital marketing. With internship experience in SEO or a SEO course, you can pursue a career as an SEO specialist, optimizing websites to improve their visibility in search engine results and drive organic traffic.
  • PPC Specialist: Pay-per-click (PPC) advertising is another essential component of digital marketing. With internship experience in managing PPC campaigns, you can pursue a career as a PPC specialist, responsible for creating and optimizing paid advertising campaigns on platforms like Google Ads and social media.
  • Analytics Manager: If you have a strong analytical mindset and enjoy working with data, a career as an analytics manager may be a good fit. In this role, you will analyze marketing data, generate insights, and make data-driven recommendations to improve marketing performance.
  • Email Marketing Expert: An email marketing specialist designs and distributes email campaigns to promote products and services, cultivate customer connections, and generate traffic to a website. They must be able to segment email lists, develop good email copy, and design informative and engaging email campaigns.
  • Web Designer: A web developer is someone who produces and maintains websites. They create websites that are both functional and visually beautiful by using computer languages such as HTML, CSS, and JavaScript. Websites must also be optimized for search engines and mobile devices, thus web developers must be able to do so.

Conclusion

With this, we come to the end of the blog. These were the best digital marketing courses in Chesapeake

Choosing the right digital marketing course is crucial for your professional growth. Consider factors such as learning mode, time commitments, credibility, learning from industry experts, and alumni experiences. Make an informed decision to pave the way for a successful digital marketing career.

If you want to learn the basics of digital marketing before enrolling for a full-time course, you can watch this free masterclass by IIDE.

All the best for your digital marketing journey!! Thank you for reading till the end.

Frequently Asked Questions

Q. How to become a digital marketer?

You can learn all the necessary skills to work as a digital marketer by enrolling in physical institutes or taking online courses offered by providers in the field. Since they are more affordable and practical and have a better ability to adapt to ongoing changes in the world, I would advise you to use online mediums. 

Q. Is digital marketing a well-paid career?

The Executive positions can earn up to about USD 60,978, but it also depends on the level of expertise you have or the business you work for.

Q. Is Digital Marketing a good career? 

It is safe to assume that Digital Marketing will grow into a booming industry in the years to come given the rapidly expanding technologically advanced world and the rise in the amount of time people spend using screens and the internet. We can say that there will be many job openings in the field of digital marketing.

Q. Is a digital marketing course easy?

Digital marketing is a new way of marketing that takes a website to new growth. To be specific, digital marketing is not that hard to learn. With constant dedication and eagerness to learn, you can easily learn about digital marketing.

Q. What is the digital marketing fee?

The digital marketing course fees for a basic course range from ₹15,000 to ₹20,000. The advanced courses have a higher fee range because they are longer and provide more skills and tools than the basic courses. The digital marketing course fees for these courses range from ₹30,000 to ₹80,000.

Q. Is a digital marketing specialist in demand?

Yes, there is a huge demand for digital marketing specialists currently. Digital marketing is a booming industry, and companies are always looking for individuals skilled in digital marketing.

Mehek Raichand

Mehek Raichand, the visionary behind 360 Career Advice, is based in Bangalore. Her journey towards career counseling began during her college years, where a deep passion for communication and writing emerged….[Read full bio]


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