The demand for digital marketing courses in BTM has significantly increased in recent years, as businesses aim to establish a strong online presence. With the majority of consumers spending a significant amount of time online, digital marketing has become one of the most sought-after marketing specialties. If you are interested in entering this field, it is essential to understand the necessary digital marketing skills. In this post, we will define these skills, provide a list of abilities required for the job, and explore how to improve your skill set.
By improving your digital marketing skills, you’ll gain a competitive edge in the job market, increase your earning potential, and be better equipped to help your business thrive in today’s online landscape. There are many digital marketing courses in BTM available in online and offline modes, ranging from basic courses to more advanced ones.
It highlights the fact that digital marketing is an essential component of modern business, and that staying up-to-date with the latest trends and techniques is crucial for success in this field.
Choosing The Right Digital Marketing Courses In BTM
1. Know your main objective
You need to ask yourself questions like:
- Why do you need to learn a course in digital marketing?
- What are you going to accomplish through a digital marketing course?
- What do you expect to do after completing the course?
You should only decide once you’ve answered these questions.
2. Choose a Course with Important Modules and Up-to-Date Syllabus
When it comes to digital marketing, it is crucial to have a solid understanding of the field’s objectives. Once you have identified your goals, it is essential to ensure that the course’s digital marketing syllabus covers all the crucial modules that are necessary to achieve them.
Digital marketing is a constantly evolving field, and the course content must be updated regularly to keep up with the latest trends and technologies. Therefore, it is essential to choose a course that provides you with the most up-to-date knowledge and skills required to succeed in the digital marketing industry.
3. Course Duration and Practical Projects
A good course must consist of well-designed assessments to check on the student’s progress. They must have practical, hands-on projects that give students an idea of how a real agency works and make them job-ready.
4. Comparison of Fee
After you’ve identified the course and institution of your choice, check the fees and see if it is feasible for you. Compare the fees with other institutions and see how they add up.
Also see the value that you get for your money in terms of the course syllabus, networking opportunities, skills you will gain, etc. If you do your research well, you’ll be able to find the perfect course within your budget.
5. Alumni Success Stories
The true measure of a course’s worth lies in the success stories of its alumni. Research testimonials and reviews from previous students to gauge their experiences during and after the course.
An extensive alumni network opens doors to mentoring opportunities, internships, job referrals, and collaborations that can expand your career growth.
10 Best Digital Marketing Courses in BTM
The top 10 digital marketing courses in BTM are:
- IIDE – The Digital School
- Digital Kora
- Besant Technologies
- Digital Monk
- NIDM
- Digital Academy 360
- ExcelR
- IIM SKILLS
- Learn Digital Academy
- Udemy
1. IIDE – The Digital School
Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.
The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. IIDE boasts of a team of experienced trainers and state-of-the-art infrastructure that ensures students receive the best possible learning experience. The institute’s focus on practical learning and real-world applications has helped its students secure exciting digital marketing careers.
IIDE offers a 4-day Campus Immersion for their online digital marketing course participants. Students can visit IIDE’s Mumbai campus for hands-on learning and assessment, and experience IIDE’s campus culture.
This institute also appears in Best Digital Marketing Courses in Mangalore
Modules Covered in the course:
- Foundation
- Search Marketing
- Social Marketing
- Growth & Analytics
- Planning & Strategy
- Business Skills
Course Name: Online Digital Marketing Courses in India (ACDM + PCDMS)s
Type of Course: Online Learning + Placement Assistance
Duration: 4-6 months
Fees: INR 1,25,000 – 1,80,000
Google Reviews Rating: 4.8
PROS
- 20+ Digital Marketing and AI Tools
- AI-based Mock Interviews
- 1:1 Mentoring Sessions
- Case Studies & Simulations
- Dedicated Hiring Portal
CONS
- This course does not provide self paced learning.
Verdict
Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. Their newly updated syllabus with two certifications is a great way of getting ahead of your competitors
The well-structured syllabus covers a wide range of digital marketing aspects along with AI Tools such as Chat GPT, Copy AI, and Designs AI. Personal mentoring sessions and AI mock Interviews are a plus point for students.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
2. Digital Kora
Digital Kora is the go-to Digital Marketing company and training center in Bangalore. They offer a 1-hour class every day and 4 hours of training on different Indian and international Digital Marketing projects. They’re known for offering the best placement offers, training in real-time, and working on live projects. With their top-notch guidance, they help young marketers reach their full potential.
Modules Covered In The Course
- Digital Marketing Overview
- Website Planning
- SEO
- PPC advertising
- Social media marketing
- Google Analytics
- Online Display Advertising
- Email Marketing
Course Name: Advance Digital Marketing Course
Type of Course: Online and Offline
Duration: Contact Institute
Fees:Contact Institute
Google Reviews Rating: 4.6
PROS
- Comprehensive Syllabus
- Experienced Faculty
- Access to 50+ tools
- 15+ Certifications
- Assured Placements
CONS
- This course does not provide self-paced learning.
- No Ai in the course syllabus
Verdict
With a rating of 4.8 on Google, Digital Kora has over 1,161 positive reviews from students who say they had a great learning experience. They provide access to 50+tools, along with daily classes, providing their students with intensive training. All students are guaranteed placements after completing this course.
But a handful of students said they had a hard time understanding the structure and flow of the course. They also don’t include Ai in their course syllabus.
Contact Details
Phone No: +91 88678 96632
Email ID: suren@digitalkora.com
3. Besant Technologies
Besant Technologies was founded in the year 2010 with its headquarters in Chennai. Besant Technologies is one of the most esteemed digital marketing courses in BTM offering specialized training in digital marketing. Besant Technologies offers the best software training and placement in evergreen technologies such as JavaScript, Software Testing, Web designing, Data Warehousing, and many more to the students.
Modules Covered In The Course
- Basics Of Digital Marketing
- Keyword Research And Analysis
- Understanding Search Engine Results Pages (SERP)
- On-Page And Off-Page Optimization
- Google Ads
- Pay Per Click Marketing
- Local Business
- Social Media Optimization And Marketing
- Google Web Analytics
- Webmaster Tools
- Creating A Website Using WordPress
- Email Marketing
Course Name: Digital Marketing Course
Type of Course: Online & Offline
Duration: 30+ hours
Fees: N/A
Google Reviews Rating: 4.7
PROS
- Short Duration
- Job-Oriented Training
- Expert Faculty
- Comprehensive Syllabus
CONS
- No AI tools in the syllabus
Verdict
Besnat Technologies is one of the best digital marketing institutes in Bangalore, offering a comprehensive syllabus led by experienced faculty. The course covers many important topics in a short duration, with a focus on job-relevant skills. However, their course doesn’t offer any AI tools, making the syllabus outdated. Overall, it’s a good course for anyone looking to learn digital marketing.
Contact Details
Phone: +91 87672 60270
Address: No. 2nd Floor, 2nd Floor, 1575, 11th Main Rd, 4th T Block East, Pattabhirama Nagar, Jayanagar, Bengaluru, Karnataka 560041
4. Digital Monk
Digital Monk is a reliable training institute in Jayanagar offering digital marketing courses with a commitment to ensuring a 100% job placement post-completion. Classes are held in both online and offline mode.
They offer globally-recognized certifications, making your resume stand out while applying for jobs. With a focus on industry-relevant skills and practical training, Digital Monk not only equips you with knowledge but also opens doors to a world of career opportunities.
Modules Covered In The Course
- Designing a Business Website
- Designing a Ecommerce Website
- Designing Landing Pages
- 30 Day Social Media Strategy
- Running Paid Google and FB Ads
- Doing SEO for a Complete Website
- Running Email Campaigns
- Lead Generation Campaigns
Course Name: Digital Marketing Course
Type of Course: Online and Offline
Duration: 2 months for weekdays, 4 months for weekends
Fees: Rs 60,000 +GST
Google Reviews Rating: 4.9
PROS
- Comprehensive Syllabus
- 350+ Hours of Learning
- Paid Tools & Software worth 1.4L
- 100% Placement Assistance
- 15+ Certifications
CONS
- This course does not cover AI topics or tools
Verdict
This course offers is a good option for anyone who wants to learn digital marketing. With nearly 350+ hours of training and access to paid tools, this course ensure practical knowledge in all aspects of digital marketing. This course offers guaranteed placements, which will give a great start to your digital marketing career. However, the course does not cover AI tools in it’s syllabus, making it outdated.
Contact Details
Phone Number: +91 86186 73651
Address: 3rd Floor, No.944, 16th Main Rd, Kuvempu Nager, BTM 2nd Stage, Bengaluru, Karnataka 560076
Email ID: hello@digitalmonk.org
5. NIDM
Founded by M.S. Kumar, NIDM has established itself as a leading institute in digital marketing education. With a legacy of empowering over 10,000 students and a commitment to 100% placement assistance, NIDM has carved a niche for itself in the digital marketing industry.
NIDM’s detailed syllabus includes all aspects of digital marketing, ranging from fundamental concepts to advanced strategies. This comprehensive approach ensures that students gain a proper understanding of the subject, giving them the skills and knowledge to navigate the digital marketing industry with confidence.
Modules Covered In The Course
- Introduction to Online Marketing
- Building your Online Presence
- Search Engine Marketing
- Social Media Marketing
- Website Planning and Structure
- Introduction to Email Marketing
- Online Reputation Management
- Consumer Perception
- CRM
- Affiliate Marketing and Google AdSense
- Analytics
- Entrepreneurial Success
- Viral Marketing
- Content Strategy
- Blogging Strategic Management
- Introduction to PR
- Google Display Advertising
- Google Search Advertising
Course Name: Advanced Digital Marketing Program.
Type of Course: Online & Offline
Duration: 3 months
Fees: Contact Institute
Google Reviews Rating: 4.5
PROS
- 100+ Tools
- 100 Hours Practical Training
- 10 Certifications – Internship
- Placement Assistance
- 2 Years Support
CONS
- This course does not provide self paced learning.
- No AI tools in it’s syllabus
Verdict
Having 10,000 trained students and 100% placement assistance, NIDM is a great choice for anyone wanting to learn digital marketing. They ensure a comprehensive learning experience. The program covers basic to advanced topics, providing practical training for a well-rounded skill set.
However, their course does not cover any AI tools, making the syllabus outdated. They also have many negative reviews on Google, so I would suggest reading student reviews before enrolling.
Contact Details
Phone Number: +91 9611361147/ +91 8008709040
Address: No 23, Venkateshwara Complex, 1st floor, 9th B and C Main, Dr. Puneeth Rajkumar Road, KEB Colony, BTM 1st Stage, Bengaluru, Karnataka 560029
Email ID: nidmindia@gmail.com/ info@nidmindia.com
6. Digital Academy 360
Digital Academy 360, India’s Leading Digital Learning Platform started in the year 2015 with the aim of creating the largest conglomeration of digital learning resources, learning intelligence, and research opportunities that can benefit the Global Online Industry.
Digital Academy 360 is a leading digital marketing training institute with branches across India. They offer comprehensive digital marketing courses that cover various modules like SEO, SEM, social media marketing, content marketing, and more.
This institute also appears in Best Digital Marketing Courses In Jayanagar
Modules Covered In The Course
- Introduction to Digital Marketing
- Optimizing Websites for Search Engines (SEO)
- Advertising on Search Engines (SEM) and Pay-Per-Click (PPC)
- Leveraging Social Media for Marketing (SMM)
- Creating and Promoting Engaging Content
- Effective Email Marketing Strategies
- Mobile Marketing Techniques
- Utilizing Google Analytics for Insights
- Managing Online Reputation
- E-commerce Marketing Strategies
- Affiliate Marketing Fundamentals
- Developing Comprehensive Digital Marketing Strategies
Course Name: Post Graduate Certification In Digital Marketing & Analytics
Type of Course: Online/Offline
Duration: 7 months
Fees: 1,25,000 Exc.Taxes
Google Reviews Rating: 4.7
PROS
- Mock Interviews
- Portfolio Building
- Interview
- Soft Skills
CONS
- This course is not self paced
Verdict
This digital marketing course is a great investment for anyone serious about a career in the industry. With mock interviews, portfolio building, and soft skills training, you’ll be well-prepared for every aspect of the job search and your new role.
Contact Details
Phone Number: +91 73535 15515
Address: 5, 41st Cross, 22nd Main, Jayanagar, 9th Block, Near Bangalore Central Bangalore – 560 069
Email ID: info@digitalacademy360.com
7. ExcelR
ExcelR is a global leader delivering a wide gamut of management and technical training in over 40 countries. They have over 25 franchise partners all over the world. ExcelR trains students with digital marketing courses based on practical knowledge and theoretical concepts. They aim to shape and build the global leaders of tomorrow.
This institute also appears in Best Digital Marketing Courses in Pune
Modules Covered in the Course
- Digital Marketing Overview
- Website Planning and Creation
- Search Engine Optimization
- PPC advertisements and Google Ads
- Mobile Marketing
- Online Reputation Management
- Facebook Marketing
- Twitter marketing
- LinkedIn marketing
- Instagram marketing
- Google Analytics
- Content Writing
- Email Marketing
- YouTube Marketing
Course Name: Digital Marketing Course Training
Type of Course: Online
Duration: 120+ hours
Fees: INR 29,999
Google Reviews Rating: 4.6
PROS
- 100% Job Placement Assistance
- Live Coaching
- International Certifications
- MasterClasses
- Tool Based Learning
CONS
- No AI tools in course syllabus
Verdict
ExcelR offers one of Bangalore’s leading digital marketing certification courses, which follows a curriculum that aligns with the latest industry trends. You will learn from experts with 12+ years of experience, and receive guaranteed job interviews in their network of 2000+ hiring partners.
They offer a variety of relevant certifications, and their modules cover all the basics subjects in digital marketing. However, their syllabus is oudated as they don’t cover any AI tools in the course.
Contact Details
Phone Number: 1800-212-2120
Email ID: enquiry@excelr.com
8. IIM SKILLS
One of the most prestigious online training organizations, IIM SKILLS, provides Digital Marketing courses in Mumbai, Delhi, Bangalore, and other Indian locations. IIM SKILLS’ Digital Marketing Course is a thorough 180-hour curriculum of interactive online classes.
The IIM SKILLS Digital Marketing course prepares students for the IIM SKILLS Master Certification exam as well as 15 other crucial Certification exams, such as the Google, Hubspot, and Facebook Blueprint exams.
This institute also appears in Best Digital Marketing Courses in Andheri
Modules Covered in the Course
- Content Writing And Blogging
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Inbound Marketing
- Email Marketing
- Web Analytics
- WordPress Web Development
Course Name: Digital Marketing Master Course
Type of Course: Online
Duration: 3 months Training + 2 months Paid Internship
Fees: INR 29,990 + GST
Google Reviews Rating: 4.5
PROS
- Covers plenty of tools
- Basic to Advanced level modules
- Lifetime Access
- Multiple Certifications
CONS
- This course does not cover AI topics or tools
- No detailed information on trainers or mentors
Verdict
This course covers a wide range of digital marketing tools and concepts, from basic to advanced level. However, it does not cover AI topics or tools, and there is no detailed information on the trainers or mentors.
Students interested in AI marketing or who want to learn from specific trainers or mentors should look for a different course.
Contact Details
Phone: +91 95807 40740
Email: info@iimskills.com
9. Learn Digital Academy
Learn Digital Academy is a leading digital marketing institute that offers practical and job-oriented digital marketing courses. Established in 2016, the institute has trained over 5,000 professionals and students across India. Learn Digital Academy’s mission is to provide high-quality, industry-relevant training in digital marketing to enable individuals and businesses to succeed in the digital world.
The digital marketing course at Learn Digital Academy covers all the essential practical exposure through real-world projects, case studies, and assignments.
Modules Covered in the Course
- Introduction to Digital Marketing
- Website Design and Optimization
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Content Marketing
Course Name: Digital Marketing Master Course
Type of Course: Online
Duration: 3-6 months
Fees: INR 30,000 – INR 50,000
Google Reviews Rating: 4.5 stars
PROS
- Flexibility and Convenience
- Comprehensive Content
- Affordability
- Expert Instructors
- Self Paced Learning
CONS
- Limited interaction with faculty and peers
- Limited Hands-On Experience
- Self Motivation Required
Verdict
Learn Digital Academy’s online digital marketing course offers several benefits, such as the ability to learn at your own pace and on your own time, comprehensive coverage of digital marketing topics, and a relatively affordable price. However, it is important to note that online courses also have some drawbacks, such as the lack of personal interaction with an instructor or classmates, and limited opportunities for hands-on experience.
Contact Details
Phone: +91 88665 85030
Email: info@learndigital.co
10. Udemy
Udemy helps businesses of all sizes and shapes get ready for whatever lies ahead. By placing learning at the center of their strategies, businesses, governments, and nonprofits can go further with the assistance of our carefully selected collection of business and technical courses.
Modules Covered In Course
- Market Research
- WordPress Setup
- SEO
- SEO Writing
- YouTube Marketing
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social Media Marketing
- Facebook Ads
Course Name: The Complete Digital Marketing Course – 24 Courses in 1
Type of Course: Online
Duration: 74.5 hours on-demand video
Fees: ₹499
Google Reviews Rating: 4.6
PROS
- Self-Paced Learning
- Course Previews
- Student Reviews
- Diverse Instructors
CONS
- Limited Interaction
- No Personalized Support
Verdict
Udemy’s digital marketing course is an affordable, easy to access course that is great if you’re starting out in the field of digital marketing. Because the lessons are in the form of on-demand video, the timings are flexible and students and professionals can do the course in their spare time.
The course material is up-to-date, with AI being a huge part of the course’s syllabus. Since this course mostly covers the basics of digital marketing, it’s more suited to students than professionals.
Contact Details
Phone: (415) 813- 1710
Email: info@udemy.com
Benefits of Digital Marketing Courses in BTM
1. Better Job Prospects
Digital marketing courses equip individuals with the necessary skills and knowledge to work in the digital marketing field. Completing a course enhances their job prospects as they become proficient in various digital marketing techniques, making them a valuable asset to any organization.
2. Improved Business Results
Digital marketing courses offer businesses an opportunity to improve their online presence and promote their products and services effectively. Professionals who have completed digital marketing courses can help businesses generate leads, increase website traffic, and drive sales.
3. Cost-Effective Marketing
Digital marketing courses teach individuals how to create effective digital marketing campaigns that are cost-effective compared to traditional marketing methods. Businesses can save money by reaching a wider audience with targeted marketing campaigns that produce better results.
4. Staying Ahead of the Competition
Completing a digital marketing course gives individuals and businesses an edge over their competitors. They stay up-to-date with the latest digital marketing trends and techniques, making them stand out from the crowd.
5. Improved Return on Investment (ROI)
Digital marketing courses teach individuals how to track and analyze their digital marketing campaigns. By measuring their ROI, businesses can make data-driven decisions and optimize their campaigns for better results, leading to an improved return on investment.
Hence, in a nutshell, completing a digital marketing course provides individuals and businesses with numerous benefits. It equips them with essential skills and knowledge, improves their job prospects, increases business results, and helps them stay ahead of the competition.
Digital Marketing Career Opportunities In BTM
After completing digital marketing courses in BTM, several career opportunities are available. Here are some of the common roles and areas where you can pursue a career in digital marketing:
1. Digital Marketing Specialist / Manager
This role involves developing and executing digital marketing campaigns across various channels such as search engine optimization (SEO), social media, email marketing, content marketing, and paid advertising.
2. Social Media Manager
As a social media manager, you will be responsible for managing and growing an organization’s presence on social media platforms, creating engaging content, and implementing social media strategies.
3. SEO Specialist / Analyst
Search Engine Optimization (SEO) specialists focus on optimizing websites to improve their visibility and rankings in search engine results. They perform keyword research, analyze website performance, and implement SEO strategies.
4. PPC Specialist / Manager
Pay-Per-Click (PPC) specialists manage online advertising campaigns, primarily through platforms like Google Ads and social media ads. They create ad campaigns, monitor performance, and optimize campaigns to drive conversions.
5. Content Marketer / Strategist
Content marketers create and distribute valuable and relevant content to attract and engage target audiences. They develop content strategies, write blog posts, articles, create videos, and manage content distribution channels.
6. Email Marketing Specialist
Email marketing specialists design and execute email marketing campaigns to nurture leads, promote products/services, and build customer relationships. They create compelling email content, segment the audience, and measure campaign effectiveness.
7. Analytics Manager
Analytics managers collect and analyze data to evaluate the effectiveness of marketing campaigns and provide insights for decision-making. They use tools like Google Analytics to track website traffic, user behavior, and campaign performance.
8. E-commerce Specialist
E-commerce specialists focus on optimizing online stores to improve user experience, increase conversions, and drive sales. They may work with website optimization, product merchandising, and conversion rate optimization.
9. Digital Marketing Consultant
As a consultant, you can provide digital marketing expertise and guidance to businesses. This role involves assessing clients’ needs, developing strategies, and implementing marketing campaigns to achieve their goals.
10. Digital Marketing Trainer / Instructor
If you have a passion for teaching, you can pursue a career as a digital marketing trainer or instructor. You can work in educational institutions or conduct online courses or workshops to train aspiring marketers.
Conclusion
This Indian tech hub offers a vibrant mix of top-notch institutes, a booming tech scene, and a constantly changing digital environment. By taking a digital marketing course in Bangalore, you’ll gain the skills and knowledge to thrive in this exciting field.
Whether you choose a general course or specialize in a specific area, you’ll be well-equipped to handle the ever-changing world of digital marketing.
If you want to learn the basics of digital marketing before enrolling for a full-time course, you can watch this free digital marketing masterclass by IIDE.
Let me know in the comments below if you have any questions or doubts.
FAQ – Frequently Asked Questions
Q. What is the cost of a digital marketing course in BTM?
Ans. Digital marketing courses in BTM can cost anywhere from INR 1,000 – 2,00,000. The cost depends on the institute, the duration of the course, and its difficulty.
Q. Which is the best course in digital marketing?
Ans. While there are many digital marketing courses available in BTM, the ones we recommend most highly are IIDE, Digital Kora, and Besant Technologies.
Q. Is digital marketing a good course to study?
Ans. Digital marketing is one of the best courses to study today. The digital marketing industry is growing rapidly, and there are many job opportunities available for people with skills in digital marketing.
Q. Can I learn digital marketing in 1 month?
Ans. Yes, most short-term courses in digital marketing last from 1-4 months. However, it may take more than 6 months of constant practice to master all the skills you learn in a digital marketing course.
Q. What are the requirements for enrolling in a digital marketing course?
Ans. The minimum requirement for digital marketing courses in BTM depends on the institution and the duration and difficulty of the course. All courses require you to have your Std 12 passing certificate. Some postgraduate level courses need you to have a graduation degree from a university-approved college.
