UGC Recognized
Approved by AICTE
Affiliated with Mumbai University
Certification in alignment with Google
Key Highlights
- Mandatory Internships
- 31+ Industry Relevant Skills
- CET required
- Live Projects & Case Studies
- Master AI Tools
- Industrial Visits
- Faculty from Industry
- Degree offered by Mumbai University
- Industry embedded Curriculum
- Off Campus Intervention
Want to know more
Learn more about this Bachelors in Digital Business Degree Program
Bachelors in Digital Business Syllabus
The curriculum of our Bachelors in Digital Business Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.
Given below are the subjects that you will learn each semester:
Semester 1
- Digital Marketing Landscape
- Principles of Management
- Quantitative Techniques
- Managerial Economics
- Digital Business Analysis
- Website Planning & Development
- Communication Skills I
- Understanding India
- Indian Ethos in Management
Semester 2
- Search Engine Optimization & Blogging
- Google Advertising
- Global Economics
- Business Law
- Creative Writing for Digital Media
- Website Planning & Development
- Communication Skills
- Environmental Studies
- Strategic Management
Semester 3
- Social Media Management
- Content Strategy & Campaign
- Digital Advertising
- Commercial Designing
- Financial Accounting
- Effective Communication Skills II
- Field Project
- Motion Graphics
Semester 4
- Display & Video Marketing
- Influencer & Email Marketing
- Business Planning & Entrepreneurship Management
- Reputation Management & Social Listening
- Management Accounting
- Effective Communication Skills II
- Community Engagement Program
- Personal Finance
Semester 5
- Web Analytics & Data Science
- Media Planning & Management
- CRM
- Consumer Behaviour & Analytics
- Corporate Communication & Public Relations
- Design Thinking (UI/UX)
- Field Project
Semester 6
- Integrated Marketing Strategies
- E-Commerce Management & Marketing
- Future Marketing Trends
- Agency Management
- OB & HRM – Modern Sustainable Leadership
- On the Job Training
Choose Your Path to a Strong Career in Digital Business
IIDE’s 3-Year UG Programme in Digital Business & Entrepreneurship
IIDE’s UG Programme is an integrated learning pathway for ambitious students who want to go beyond the normal degree and gain a dual certification.
We recommend students pursue a full-time or distance bachelor’s program from any University alongside IIDE’s Integrated Program.
KNOW MORE3-Year Bachelors in Digital Business (Degree Programme) at a Premier Mumbai College
Get a full-time bachelor’s degree from some of India’s top colleges:
Jalilind College of Commerce and
KNOW MOREAccelerate your growth with a New-Age Practical Program
Digital Marketing Tools You’ll Master
In this program, you will be interacting & working with multiple digital marketing tools daily. Here are some of the tools that you will master during BBA in Digital Business Program.
Next-gen AI-powered Tools
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the degree program that’ll set you apart from the crowd in the industry.
Teachers
Kainaz Mistry
Senior Digital Marketing Trainer, IIDE
4 Years of Experience
Sunny Kumar
Digital Marketing Trainer, IIDE
6 Years of Experience
Reshma Shaikh
Senior Digital Marketing Trainer, IIDE
15 Years of Experience
Sean Andrade
Digital Marketing Trainer, IIDE
12 Years of Experience
Kanchi Modi
Digital Marketing Trainer, IIDE
1 Year of Experience
Learn the A-Z of a Digital Business
Mentors
You will learn from an expert faculty of professors who have years of experience in the industry in this Bachelors in Digital Business Degree Program.
Here are a few of the teachers you will be interacting with:
Haani Mirza
Creative Lead Asia Pacific
10+ Years of Experience
Soham Bhagnari
Sr. Agency Development Manager
9+ Years of Experience
Nikhil Punjabi
Ex- Digital Marketing Manager
10+ Years of Experience
Mihir Palan
Sr. Director Planning APAC
8+ Years of Experience
Akshay Gurnani
Co-Founder
10+ Years of Experience
Anish Raul
Ex- Creative Lead
7+ Years of Experience
Amyn Ghadiali
President Business & Integration
8+ Years of Experience
Shrenik Gandhi
Co-Founder
10+ Years of Experience
Industrial Session Speakers
The Directors and Heads of top companies like McDonalds, HDFC Bank, Thomas Cook, etc will conduct interesting sessions every Saturday for industrial knowledge.
Rohan Prasher
Director, Media Operation
Kapilesh Prakash
National Sales Head
Deepa Krishnan
Head of Marketing
Soham Bhagnari
Sr. Manager
Learn Winning Strategies From the Top Business and Marketing Minds Today
Admission Process and Eligibility
A candidate must have passed the H.S.C (Std. XII) Examination of the Maharashtra State Board of Higher Secondary Education or an examination recognized as equivalent to it and secured not less than 55% marks in aggregate for the open category and 50% in case of reserved category.
Students from other universities or Board of Secondary or intermediate education or any other statutory examining body should refer to the university ordinance.
Step 1: Application submission
Check your eligibility and fill in the application form in detail given below.
Step 2: Select the course
Login to your account on mu.samarth.edu.in and select the “Bachelors in Digital Business” as your program. Follow the instructions given on the portal.
Step 3: Admission
The admission of a candidate depends on the cut-offs and the admissions are granted as per the statutes and directions issued by the University of Mumbai from time to time.
Upon acceptance, you will be required to pay the admission fee and submit the following documents:
- Statement of Marks 2 attested copies
- School Leaving Certificate 1 attested copy
- Caste Certificate, if you have one – 1 attested copy
Take Your First Step Towards Digital Marketing Success
Testimonials
“I have always aspired to pursue a field I am passionate about and one that offers practical insights beyond traditional college degrees. Enrolling in the BBA in Digital Business Program, I have experienced a transformative journey. The hands-on approach, industry-relevant curriculum, and supportive faculty have significantly enhanced my learning experience, paving the way for success in the dynamic realm of digital business.”
“As a student at Bachelors In Digital Business, I’ve been impressed with the quality of education provided. The teachers are knowledgeable and supportive, and I’m learning a lot from this course. It’s helping me improve my skills and giving me valuable insights into the industry. I’m glad I chose this program to further my education."
“Being part of today’s digital generation, pursuing a bachelor’s degree in digital business courses has always been my aspiration. With instructors who act as mentors and internships providing practical experience aligned with course content, I’m gaining invaluable insights and skills essential for success in this field.”
“The BBA Digital Marketing program not only taught me the latest digital marketing techniques but also fostered critical thinking and problem-solving skills essential for navigating the dynamic digital landscape. I feel well-prepared to tackle any challenge in my future career.”
Personal Career Guidance
Our industry mentors help you carve out the best career path based on your skillset.
Compulsory Internship
Mandatory internships are part of the training to prepare you for the practical world.
Interview Training
The placement team trains you via under-pressure mock interviews along with the resume-building process.
Capstone Project
A practical project in a simulated business environment will prepare you to enter the industry
Frequently Asked Questions
A Bachelors in Digital Business Degree is an undergraduate program that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program will ensure an accelerated career enhancement.
Yes, you can pursue a Bachelors in Digital Business after class 12th. Students applying for the BDB program need to have a 12th pass certificate or a diploma certificate to be eligible for the program.
No. Bachelors in Digital Business course can be done without Mathematics. There is no need to have mathematics as a subject in 12th to pursue the Bachelors in Digital Business program.
The newly-launched Bachelors in Digital Business (BDB) degree is a great choice for students who want to build a career in digital business as soon as they graduate. This course helps students create a strong base in digital business by teaching the ins and out of online business techniques along with business management skills. The scope of BDB in the future is bright due to the growth of digitalization in the industry. People with skills in online marketing and business are high in demand among companies. As per PayScale, the average salary for a fresher in the industry is around ₹3,00,000- ₹4,00,000 in India.
The Bachelors in Digital Business program is offered by 5+ institutions. To apply to any of these colleges, you first need to fill out the Application form here
The Bachelors in Digital Business is a 3 Years Degree Program divided into 6 semesters as per the New Education Policy.
After the completion of the course, you shall receive a BCOM (Digital Business) degree and it will be conferred to you by Mumbai University.