If you are a marketing student, then you need to have knowledge of Digital Marketing to move forward in your career. Right now, Digital marketing is one of the most in-demand skills in the industry. Companies are looking for digital marketing specialists who will help them run their marketing campaigns in the digital world. 

With that in mind, we at 360Career were curious as to how one could get involved in the business. We looked into different Digital Marketing courses being offered. We wanted to make a comparison for you, our reader, so you could make an informed decision about which institutes and courses to pursue. 

But first, let’s start with some considerations to keep in mind when you research different courses and institutes in order to make the best decision for you.

Criteria For Choosing The Right Course

1.  Understanding your requirements

Before opting for any course, first, sort out your needs. Find out the reason behind doing the course and your expected outcome.

2.  Choosing ‘self-learning’ or ‘mentor-led training’

Your mode of learning may depend on whether you like to self-learn or like to be mentored. So, choose wisely between the two.

3.  Understanding the Course Structure and Trainers

Make sure to check the modules of the courses and also research the trainers that will teach you.

4.  Practical Component and Career Guidance

Internships, live projects, and thesis are highly important when it comes to proving to employers your worth.

5.  Know their Fees and Schedule

Every course has different intensity of training and fee structure. So your task is to find the right balance between your budget and maximizing the knowledge you get from a course.

6.  Sign up for a Free/ Demo Session

You must 100% sign up for not 1 but 2 demo sessions if required. 

Let’s now dive right into the comparison between IIDE and SAE Institute

Detailed Information About the Courses 

We have done some further research for you and written an in-depth overview of the type of courses the digital marketing institutes are offering. The following courses are the best institutes in India for digital marketing according to our research. So in no particular order, here are the top digital marketing institutes.

1. IIDE

This Online Digital Marketing Course by IIDE is 4 – 5 months long with intensive mentor-led training made especially for fresh graduates, college students, and professionals looking to take an upskilling break.

IIDE or the Indian Institute of Digital Education is located in the heart of Mumbai, the hub of marketing and ad agencies. Being one of the best institutes for Digital Marketing Courses, it offers a multitude of courses, from MBA-equivalent Post Graduation Diploma courses, Advanced Online Digital marketing Certification courses to individual short courses in digital marketing, they have covered all needs of the learners.

On top of that, they have a robust placement cell and brilliant alumni. This course covers all the facets of digital marketing and has a key focus on social media marketing and Search Engine Optimisation, the two most important domains in digital marketing.

A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means:

3-Teacher Method via A 4-Step Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

The faculty includes industry thought leaders having worked for companies like Facebook, Google, Pepperfry.com, Kinnect, FoxyMoron, Schbang, etc. 

Student Reviews for the digital marketing course:

2. SAE Creative Digital Institute

SAE, with 51 campuses in 25 countries, has been setting the global benchmark for creative media education since 1976. SAE Dubai is part of the city’s thriving and vibrant Media and Internet cities as well as Dubai Knowledge Village. This is the arts and cultural community of the city. The campus boasts a large and diverse student community and a staff of dedicated, knowledgeable professionals committed to best-practice teaching and learning.

SAE Dubai offers you:

• One-on-one attention and collaborative learning opportunities
• Industry-standard equipment and facilities
• Specialized short courses
• Specialized masterclasses
• Links with multiple studios in the neighboring creative communities
• An active and welcoming Student Representative Council
• Strong ties with various audio, film, graphic design, web, games, and animation development companies

Student Reviews for the digital marketing course:

The Verdict

According to our evaluation, no matter which institutes you decide to opt for, all of them would provide quality education in the field of digital marketing.

But if you want to gain an in-depth understanding of digital marketing with the help of case studies and live projects along with employment assistance then IIDE’s Online Digital Marketing Course would be a better fit for you.

We hope this blog helped you with your decision and now have a clearer understanding of what institutes are available and how to choose the right one for you. Leave a comment below if you would like us to review any other institute and draw a comparison!