If you are a marketing student, then you need to have knowledge of Digital Marketing to move forward in your career. Right now, Digital marketing is one of the most in-demand skills in the industry. Companies are looking for digital marketing specialists who will help them run their marketing campaigns in the digital world. 

With that in mind, we at 360Career were curious as to how one could get involved in the business. We looked into different Digital Marketing courses being offered. We wanted to make a comparison for you, our reader, so you could make an informed decision about which institutes and courses to pursue. 

But first, let’s start with some considerations to keep in mind when you research different courses and institutes in order to make the best decision for you.

Criteria For Choosing The Right Course

1.  Understanding your requirements

Before opting for any course, first, sort out your needs. Find out the reason behind doing the course and your expected outcome.

2.  Choosing ‘self-learning’ or ‘mentor-led training’

Your mode of learning may depend on whether you like to self-learn or like to be mentored. So, choose wisely between the two.

3.  Understanding the Course Structure and Trainers

Make sure to check the modules of the courses and also research the trainers that will teach you.

4.  Practical Component and Career Guidance

Internships, live projects, and thesis are highly important when it comes to proving to employers your worth.

5.  Know their Fees and Schedule

Every course has different intensity of training and fee structure. So your task is to find the right balance between your budget and maximizing the knowledge you get from a course.

6.  Sign up for a Free/ Demo Session

You must 100% sign up for not 1 but 2 demo sessions if required. 

Let’s now dive right into the comparison between IIDE and Google Digital Garage

IIDE	Google Digital Garage
Admission Difficulty
Moderate	Easy
Mode of Teaching
Instructor-Led Live Sessions + Video Lectures	Video Lectures
Mentor-led Live Classes
Video Recorded Courses
Doubt Solving Sessions
Live Projects
8+
Case Studies
Practical Training
Managerial Skills
Visiting Faculty
Assignments
9+
Assessments
MCQ	MCQ
Final Exam
Certification
Career Guidance
Placement Support
Course Duration
4 -5 Months with 70+ Hours of Live Learning	40 Hours of Self -paced Learning
Ratings
4.8 on Google (700+ Reviews)	N/A
Fees
NPR 1,68,000 + Taxes	Free
Scholarship
Scholarship of FLAT NPR 80,000	N/A
Location
Online	Online
Contact Details
Phone: +91 9619958615 Website: iide.co	Phone: N/A Website: learndigital.withgoogle.com

Detailed Information About the Courses 

We have done some further research for you and written an in-depth overview of the type of courses the digital marketing institutes are offering. The following courses are the best institutes in India for digital marketing according to our research. So in no particular order, here are the top digital marketing institutes.

1. IIDE

This online digital marketing course by IIDE is 4 – 5 months long with intensive mentor-led training made especially for fresh graduates, college students, and professionals looking to take an upskilling break.

IIDE or the Indian Institute of Digital Education is located in the heart of Mumbai, the hub of marketing and ad agencies. Being one of the best institutes for Digital Marketing Courses, it offers a multitude of courses, from MBA-equivalent Post Graduation Diploma courses, Advanced Online Digital marketing Certification courses to individual short courses in digital marketing, they have covered all needs of the learners.

On top of that, they have a robust placement cell and brilliant alumni. This course covers all the facets of digital marketing and has a key focus on social media marketing and Search Engine Optimisation, the two most important domains in digital marketing. The course learning methodology of the course is – First watch Pre-recorded Lectures, then learn directly from your Trainer in Live Sessions and follow it up with 1-on-1 personalized mentor sessions for 100% mastery of the topic.

The faculty includes industry thought leaders having worked for companies like Facebook, Google, Pepperfry.com, Kinnect, FoxyMoron, Schbang, etc. 

Student Reviews:

2. Google Digital Garage

Google Digital Garage offers a variety of free learning resources to assist you in your business or job. You have the option of learning by selecting particular modules or diving right in and taking the complete courses from beginning to end.

With Google’s free digital marketing course, recognized by Interactive Advertising Bureau Europe and The Open University, you can learn the fundamentals of digital marketing. There are 26 modules to choose from, all produced by Google experts and packed with practical activities and real-world examples to help you put what you’ve learned into practice.

You’ll master new abilities with the help of bite-sized video tutorials throughout the course, then put your knowledge to the test with a brief quiz. After you’ve completed all of the modules, you’ll need to pass a final 40-question exam to get certified.

This qualification has already been obtained by over 300,000 people, who are using it to advance and improve their professions. 

Student Reviews

N/A

The Verdict

According to our evaluation, if you are someone who is just starting out in this industry and wants to learn about the basics of digital marketing then you should opt for Google Digital Garage’s free digital marketing course which is perfect for beginners.

But if you want to gain an in-depth understanding of digital marketing with the help of case studies and live projects along with placement assistance then IIDE ‘s digital marketing course would be a better fit for you. Also please note that both the courses are certified and you will be provided with certification after passing the final exam.

We hope this blog helped you with your decision and now have a clearer understanding of what institutes are available and how to choose the right one for you. Leave a comment below if you would like us to review any other institute and draw a comparison!