Welcome to our blog on the comprehensive comparison of leading digital marketing institutions: IIDE vs Google Digital Garage
If you are a marketing student, you need to know about Digital Marketing to advance in your career. Right now, Digital marketing is one of the most in-demand skills in the industry. Companies are looking for digital marketing specialists who will help them run their marketing campaigns in the digital world.
With that in mind, we at 360Career were curious about how one could get involved in the business. We looked into different Digital Marketing courses being offered. We wanted to make a comparison for you, our reader, so you could make an informed decision about which institutes and courses to pursue.
But first, let’s start with some considerations to keep in mind when you research different courses and institutes to make the best decision for you.
Institute Introductions
1. IIDE – Institute Overview
Since its inception in 2016, IIDE has emerged as a prominent player in digital education, spanning India, Nepal, and Dubai. With a global reach, the institute has successfully trained over 235,000 individuals, earning widespread trust within the industry.
IIDE offers an Online Digital Marketing Course featuring two primary certifications: the Advanced Certification in Digital Marketing (ACDM) and the Professional Certification in Digital Marketing and Strategy (PCDMS). The ACDM, a 4-month program, targets students and beginners, while the 6-month PCDMS is tailored for working professionals seeking to advance their digital marketing skills.
A standout feature of IIDE is its robust placement cell and extensive alumni network, providing students with valuable career prospects and industry connections. The course curriculum encompasses essential areas such as social media marketing and Search Engine Optimization (SEO), ensuring students are well-equipped to excel in these vital domains.
IIDE employs an innovative learning approach that integrates pre-recorded lectures, interactive live sessions with seasoned trainers, and personalized one-on-one mentorship. This methodology enables students to gain a comprehensive understanding of each topic and apply their knowledge effectively.
Recognized as India’s Best Digital Marketing Institute by the World Education Congress, IIDE’s accolades underscore its commitment to excellence and its pivotal role in shaping the future of digital marketing education.
2. Google Digital Garage – Institute Overview
Google Digital Garage is an online training platform offered by Google to assist individuals and businesses in acquiring digital skills. Launched in 2015, it aims to support people in adapting to the demands of the modern economy. The platform was born from the idea of providing free training and resources to enable individuals and businesses to excel in the online realm.
One of the key offerings of Google Digital Garage is the “Fundamentals of Digital Marketing” course. This free online program is crafted to introduce learners to the fundamental principles of digital marketing. It covers various topics including Search Engine Optimization (SEO), social media marketing, email marketing, and analytics. Through a combination of video tutorials, quizzes, and real-world examples, learners gain practical knowledge in digital marketing. Upon completion of the course, learners receive a certificate from Google Digital Garage, validating their grasp of essential digital marketing concepts.
Google Digital Garage primarily delivers its courses through its online platform. Learners can easily access the courses via the Google Digital Garage website or mobile app. The content is presented in various formats such as videos, text-based tutorials, interactive quizzes, and assessments. Learners have the flexibility to track their progress and resume their learning journey from where they left off at any time.
In essence, Google Digital Garage stands as a valuable resource for individuals and businesses seeking to bolster their digital skills and effectively navigate the online landscape. Its comprehensive courses, accessibility, and emphasis on practical knowledge make it a preferred choice for anyone aiming to thrive in the digital age.
IIDE vs Google Digital Garage
| IIDE | Google Digital Garage | |
|---|---|---|
| Course Name | Online Digital Marketing Courses | Fundamentals of Digital Marketing |
| Mode Of Teaching | Hybrid | Online |
| Eligibility Criteria | None | None |
| Admission Difficulty | Moderate | Easy |
| Duration | 4-6 months | Variable |
| Campus | Yes | No |
| AI Integrated Syllabus | Yes | Yes |
| Guest Session by Professionals | Yes | Yes |
| Tools | 20+ | yes |
| Case Studies and Live Projects | 5+ | yes |
| Specializations | 2 | no |
| Support | No | Yes |
| Networking Opportunities | Yes | Yes |
| Placement Support | Yes | No |
| Mock Interview and Soft Skills | Yes | No |
| Self-paced course | No | Yes |
| Fees | ₹ 1,15,000 – 1,60,000 | Free |
Reviews
1. IIDE – Reviews
Here are a few reviews for IIDE on Google:
2. Google Digital Garage – Reviews
Not Available
Final Verdict
With that, we come to the end of this comparison between IIDE and Google Digital Garage.
While both IIDE and Google Digital Garage offer valuable resources for individuals interested in digital marketing, the choice between the two ultimately depends on your specific needs and preferences.
IIDE’s Online Digital Marketing Courses provide a comprehensive learning experience with a hybrid teaching approach, featuring pre-recorded lectures, live sessions, and one-on-one mentorship. The institute’s emphasis on networking opportunities, placement support, and practical learning through case studies and live projects makes it an attractive option for those seeking a structured and career-oriented program. However, the course comes with a price tag ranging from ₹1,15,000 to ₹1,60,000, which may be a deterrent for some.
On the other hand, Google Digital Garage offers the Fundamentals of Digital Marketing course for free, making it accessible to a wider audience. The self-paced nature of the course and the flexibility of learning through online modules and assessments may appeal to individuals who prefer independent learning and have budget constraints. While the course lacks placement support and networking opportunities compared to IIDE, it serves as an excellent starting point for beginners looking to build foundational knowledge in digital marketing.
Ultimately, when choosing between IIDE and Google Digital Garage, consider factors such as your learning style, budget, career goals, and the level of support and resources you require. Conduct thorough research, review the course syllabi, and assess alumni feedback to make an informed decision that aligns with your aspirations.
FAQs – Frequently Asked Questions
Q. Is Google fundamentals of digital marketing certificate worth it?
Yes, Google’s Fundamentals of Digital Marketing certificate is worth it for beginners or those looking to enhance their digital marketing knowledge. It’s free, comprehensive, and recognized globally. Earning this certificate demonstrates proficiency in essential digital marketing concepts, which can boost employability and credibility in the field.
Q. Is it worth joining IIDE?
IIDE, a renowned digital marketing institute in India, has earned accolades as India’s Best Digital Marketing Institute from the World Education Congress, showcasing its exceptional standards. Interested individuals can explore their teaching methods by attending a free masterclass.
Q. Does IIDE provide placement assistance?
IIDE ensures 100% placement assurance across all its courses, boasting successful placements in renowned companies such as Facebook, Google, Pepperfry.com, Kinnect, FoxyMoron, and Schbang. Students can trust IIDE’s commitment to securing placements, offering a pathway to promising career opportunities. With a strong track record of placing graduates in prestigious firms, IIDE stands as a reliable choice for those seeking professional advancement in the digital space.
Q. What subjects are addressed in digital marketing courses?
Digital marketing courses cover a range of topics including SEO, PPC advertising, social media marketing, content marketing, email marketing, web analytics, and digital strategy development. They aim to provide a comprehensive understanding of these concepts along with practical skills. Students learn how to effectively utilize various digital marketing techniques to promote businesses online and reach their target audience efficiently.
Q: Are there any prerequisites for enrolling in digital marketing courses?
When considering online courses at institutions like IIDE and Google Digital Garage, it’s essential to note that they typically don’t have any prerequisites and are suitable for beginners. However, for other courses, individuals might require basic marketing knowledge or prior experience in the field. It’s recommended to review the specific prerequisites set by the course provider before enrolling.
