BBA in Digital Business Program
Degree by Presidency University | AICTE approved
Presidency University, offers the BBA in Digital Business, a dynamic 3-year undergraduate course approved by UGC. It is designed to equip students with core business fundamentals, advanced online business strategies, and AI-powered insights to thrive in the digital era.
Pre-Enrollment for the Academic Year 25-26 is on
UGC Approved
Approved by AICTE
Degree offered by Presidency University
NAAC Grade - A
Certification in alignment with Google
Key Highlights
- Mandatory Internships
- Live Projects & Case Studies
- Industrial Visits
- Degree offered by Bangalore University
- Master AI Tools
- Faculty from Industry
- 31+ Industry Relevant Skills
Want to know more
Learn more about this Bachelors in Digital Business Degree Program.
BBA in Digital Business Syllabus
The curriculum of our BBA in Digital Business Degree Program is specially designed for the young students of the 21st century to learn the important fundamentals of business with a focus on the latest online business concepts.
Given below are the subjects that you will learn each semester:
Semester 1
- Business Accounting
- Management and Behavioural Practices
- Foundations of Marketing & Customer Strategies
- Fundamentals of Digital Business & Management
- Mastering English Communication
- Introduction to Soft Skills
Semester 2
- Introduction to Website & Design Essentials
- Organic Social Media Marketing
- Managerial Economics
- Multidisciplinary Open Elective
- Business English
- Sarala Kannada / Savi Kannada / Introduction to French Language
- Spreadsheet Basics
- Employability for Young Professionals
Semester 3
- Paid Social Media Marketing
- Fundamentals of Search Engine Optimisation
- Business Statistics
- Multidisciplinary Open Elective – 2
- Human Resource Management
- Financial Management
- Corporate Communication
Semester 4
- Advanced Paid Advertisements
- Advanced Search Engine Optimisation Strategies
- Multidisciplinary Open Elective – 3
- Environmental Studies and Sustainable Development
- Introduction to Aptitude
- Entrepreneurship and Innovation
- Business Law
- Corporate Governance & Business Ethics
- Research Methodology
Semester 5
- E-commerce Marketing
- Lead Generation & Analytics
- Online Reputation Management & Influencer Marketing
- International Business
- AI in Digital Business
- Preparedness for Interview
- Data Analysis for Decision Making
- Internship
Semester 6
- Marketing Automation & Conversion Optimisation
- Media Planning & Buying
- Campaign Planning
- Social Immersion Project
Accelerate your growth with a New-Age Practical Program
Digital Marketing Tools You’ll Master
Next-gen AI-powered Tools
AI tools have taken digital marketing to the next level by delivering results in just one click. Here’s a list of AI tools taught during the degree program that’ll set you apart from the crowd in the industry.
Meet Your Instructors
Kainaz Mistry
Senior Digital Marketing Trainer, IIDE
6 Years of Experience
Sunny Kumar
Digital Marketing Trainer, IIDE
7 Years of Experience
Reshma Shaikh
Senior Digital Marketing Trainer, IIDE
14 Years of Experience
Sean Andrade
Digital Marketing Trainer, IIDE
13 Years of Experience
Kanchi Modi
Digital Marketing Trainer, IIDE
3 Year of Experience
Learn the A-Z of a Digital Business
Industrial Session Speakers
The Directors and Heads of top companies like McDonalds, HDFC Bank, Wearified, etc will conduct interesting sessions for industrial knowledge.
Aanam Chashmawala
Founder, Wearified - India’s first influencer-led, clean beauty brand
Soham Bhagnari
Sr. Manager - Agency Engagement at Hotstar
Rohan Prasher
Media Director, Coca Cola - Global beverage giant
Arvind RP
Marketing & Communications Director at McDonald's India
Learn Winning Strategies From the Top Business and Marketing Minds Today
Admission Process and Eligibility
50% or above in 10th 12th Pass Karnataka Pre-University Certificate Examination (2nd PUC) or equivalent recognized examinations.
Refer to the university ordinance if from another board/university.
Step 1: Fill the Application Form
- Register by filling up the online application form.
- Upload your Documents as the instructions mentioned below:
Provide 10th and 12th (If results are announced) or equivalent qualifying document.
Step 2: Profile Evaluation and Screening
- Eligibility: 50% or above in 10th, 12th for UG programme.
- Entrance Exam: ISAT with a minimum score of 25.
- Personal Interview: An interview will be done by a panel of 3 members.
Step 3: Join the Program
- If selected, the candidate will receive an offer letter.
- Candidate can secure the seat by paying the registration fees.
The BBA in Digital Business program fee is INR 2,00,000 per year.
Take Your First Step Towards Digital Marketing Success
Testimonials
"I have always aspired to pursue a field I am passionate about and one that offers practical insights beyond traditional college degrees. Enrolling in the BBA in BBA with a learning pathway in Digital Business Program, I have experienced a transformative journey. The hands-on approach, industry-relevant curriculum, and supportive faculty have significantly enhanced my learning experience, paving the way for success in the dynamic realm of digital business."
"I’m really enjoying my degree program because it’s in a field that I find fascinating and forward-thinking. The classes are tailored to what the industry needs, and the internships give me practical experience with everything I’m learning."
"At first, I was unsure about pursuing this degree, but now I am thankful for the education it provides. The course is truly amazing and each day brings new learning opportunities, from mastering Excel to website development and even optimizing website rankings. In just a few months, I’ve learned a lot. For someone who is not sure, I seriously recommend you give it a chance."
"Studying Digital Business is a game-changer. The classes are engaging, with real-world scenarios making learning fun. The trainers are industry pros, ensuring quality education. The interactive sessions bring theories to life. This business program isn’t just earning a degree; it’s getting a ticket to an advanced future. Really recommend it!"
Personal Career Guidance
Our industry mentors help you carve out the best career path based on your skillset.
Compulsory Internship
Mandatory internships are part of the training to prepare you for the practical world.
Interview Training
The placement team trains you via under-pressure mock interviews along with the resume-building process.
Capstone Project
A practical project in a simulated business environment will prepare you to enter the industry
Frequently Asked Questions
A BBA in Digital Business degree is an undergraduate program that aims to transform you into a professional with the skills to run an online business. With a comprehensive course curriculum that covers all the skills that brands require from their employees today, this program ensures accelerated career enhancement
Yes, you can pursue a BBA in Digital Business after class 12th. Students applying for this program need to have a 12th pass certificate or a diploma certificate to be eligible for the program.
Yes, BBA in Digital Business is an excellent BBA degree for anyone interested in a career in digital business. Students who complete this course will be prepared for industry demands and learn the core fundamentals of business, marketing, finance, and more. During this course, students develop a strong professional network, which helps them advance in their careers.
The BBA in Digital Business program fee is INR 2,00,000 per year.
No, mathematics is not a mandatory requirement for admission to the BBA in Digital Business program.
Yes, it offers excellent career prospects in digital marketing, e-commerce, business analytics, and other tech-driven industries.
You need to pass the 12th-grade examinations from a relevant body or have a diploma certificate, then you can proceed to apply through Presidency University by following their guidelines.
It is a three-year undergraduate program divided into six semesters.
After the completion of the course, you shall receive a BBA (Digital Business) degree and it will be conferred to you by Presidency University.
Yes, the program includes mandatory internships every year. This provides students with hands-on industry experience, allowing them to apply their learning in real-world settings.