Popular Digital Marketing Courses in Columbus

Do you want to study digital marketing in Columbus? You’ve come to the right place. This blog covers the best digital marketing courses in Columbus.

The methods are not only valuable for professionals but also for businesses. For businesses, Digital marketing courses provide valuable knowledge and skills to understand the ever-evolving digital landscape, including various online platforms, Social Media, Search Engine Optimization (SEO), paid advertising, Content Marketing, and more. Professionals who stay updated with digital marketing strategies can effectively leverage these channels to reach their target audience and achieve business goals.

In this blog, we will introduce you to some of the most popular digital marketing courses in Columbus that offer placement opportunities with syllabus, fees and placements. These courses have a proven track record of providing students with the necessary skills and knowledge to succeed in the digital marketing industry.

Best Digital Marketing Courses in Columbus

1. IIDE – The Digital School

Indian Institute of Digital Education (IIDE) is a leading educational institution in India that specializes in providing comprehensive and practical training in the field of digital marketing. Established in 2016, IIDE has rapidly emerged as a preferred destination for students and professionals seeking to enhance their skills in digital marketing.

The institute offers a range of courses that cover different aspects of digital marketing, including search engine optimization, social media marketing, content marketing, and more. IIDE boasts of a team of experienced trainers and state-of-the-art infrastructure that ensures students receive the best possible learning experience. The institute’s focus on practical learning and real-world applications has helped its students secure exciting careers in the digital marketing industry.

Modules Covered in the course:

Module 1 Foundation

• Brand Truth: Marketing Fundamentals
• Customer Journey: AIDA Funnel
• Presentation Skills
• Introduction to Agencies & Departments

Module 2 Search Marketing

• Website Basics
• Search Engine Optimization
• Google Ads
• E-Commerce
• Corporate Soft Skills
• Reporting & Excel Training

Module 3 Social Marketing

• Social Media Organic
• Brand Reputation Management
• Social Media Paid
• Influencer Marketing
• Resume & LinkedIn Profile Building

Module 4 Growth & Analytics

• Lead Generation & Nurturing
• Google Analytics 4
• Capstone Project
• Interview Preparation
• Mock Interviews

Course Name: Advanced Digital Marketing Certification Program
Type of Course: Online
Duration: 4 months
Fees: IUSD 1,500
Google Reviews Rating: 4.8

Verdict 

Having trained over 2,35,000 learners globally, IIDE’s influence spans beyond India. Their specializations in Creative Strategy or Performance Marketing is helpful for students in aligning their education with their career aspirations and strengths.

The well-structured syllabus covers a wide range of digital marketing aspects, providing a holistic understanding of the field. Personal mentoring sessions and compulsory internships are the plus point for students wanting to get a better understanding of the topics and apply it in real-world settings

Even though this course is at a higher price point, the curriculum and the networking opportunities for the students throughout the course make up for it.

Contact Details

Phone Number: +91 96199 58615
Address:  Metro Exit no. 4, E-30, 2nd & 3rd Floor, above Regal Shoes, behind McDonald’s, South Extension II, New Delhi, Delhi 110049
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. Noble Desktop

Founded in 1990, Noble Desktop offers part-time and full-immersion courses on anything you can think of from design and coding to business. Located in New York City and providing courses both online and in-person, Noble Desktop prides itself on accommodating dynamic courses and boot camps with hands-on learning, time-tested curriculums, and education from top industry experts.

Modules Covered in the Course:

• Digital Marketing Strategy & Web Fundamentals
• Content Marketing Bootcamp
• Email Marketing Bootcamp
• SEO Bootcamp
• Google Ads Bootcamp
• Google Analytics Bootcamp
• Instagram Marketing Bootcamp
• Facebook Marketing Bootcamp
• LinkedIn Marketing Bootcamp
• YouTube Marketing
• Social Media Content Marketing: Blogs & Twitter
• TikTok Marketing
• Streaming for Social Media
• Social Media Industry & Portfolio

Course Name: Digital Marketing Certificate
Type of Course: Online classes
Duration:  120 Hours
Fees: USD 3,995
Google Reviews Rating: 4.5

Verdict 

Noble Desktop is a well-known and reputable training institute which online training across the world. They offer a variety of courses for beginners and professionals, and many students have found their programs helpful in building a career in digital marketing. The batch sizes are small, and the classes are led by the experts. Pursuing digital marketing from here can be a good option for you.

Contact Details

Phone Number: (212) 226 4149
Address: 185 Madison Avenue 3rd Floor, New York, NY 10016
Website: https://www.nobledesktop.com/certificates/digital-marketing-bootcamp

3. American Graphics Institute

AGI provides organizations and individuals with training and support for marketing, design, development and publishing technology. They offer regularly scheduled courses with a live instructor in their classrooms and online, or private training at your location or their. The mission of American Graphics Institute to increase the capacity of clients by assisting individuals to reach their fullest career potential through high quality professional development training programs including the delivery of courses and workshops emphasizing design, development, marketing, and publishing.

Modules Covered in the course:

• Learn Modern Digital Marketing Tools
• Measure success of marketing campaigns with Google Analytics
• Create flyers, brochures and newsletters with InDesign
• Learn to edit and retouch images using Photoshop
• Built landing pages and websites with HTML and WordPress
• Find out how to create HTML email for email marketing campaigns
• Build a portfolio to showcase your work

Course Name: Digital Marketing Certificate
Type of Course: Online and Classroom Training
Duration: 6 Weeks
Fees: USD 5,700
Google Reviews Rating: 4.8

Verdict 

American Graphics Institute’s courses are designed to enhance and strengthen students’ skill sets depending on their chosen specialization. To help students, they put equal emphasis on both book theories as well as practical applications. So if you are interested in strengthening your digital marketing knowledge while gaining practical skills, AGI can be a great option for you

Contact Details

Phone Number: 781-376-6044
Address: 8 Cabot Rd Woburn, MA 01801
Website: https://www.agitraining.com/digital-marketing-classes/digital-marketing-certificate

 

4. Columbus State Community College

Columbus State Community College is a public as well as reputable community college in Columbus, Ohio. They are committed to providing every student access to a good education. Columbus State is the only college in Central Ohio with an open admissions policy. To accommodate the busy schedules of the students they also offer classes during the lunch hour, in the evening, or even on weekends

Modules Covered in the course:

• Marketing Principles
• Introduction to Social Media
• Database Fundamentals
• Intro to Digital Photography
• Digital Marketing
• Direct and Database Marketing
• Consumer Behavior

Course Name: Digital Marketing Certificate
Type of Course: Online Classes
Duration: 21 Hours
Fees: N/A
Google Reviews Rating: 4.5

Verdict 

This digital marketing certificate course provides a strong foundation in fundamental digital marketing concepts and principles. Students seeking the digital marketing certificate may be in career positions, but require specific educational opportunities in the digital marketing environment.

Contact Details

Phone Number: (614) 287-5353
Address: 550 East Spring St. Columbus, OH 43215
Website: https://explore.cscc.edu/programs/DIGMKTG.ICRT/digital-marketing-certificate

5. General Assembly

General Assembly is a leading provider of digital marketing training in Miramar, Florida. They offer a comprehensive range of courses designed to help students develop the skills and knowledge they need to succeed in the ever-evolving digital marketing landscape. Established in 2011, GA has earned a reputation as a premier digital marketing institute, imparting cutting-edge knowledge and practical skills to empower individuals and businesses to thrive in the ever-shifting digital landscape. GA’s meticulously crafted curriculum encompasses a wide spectrum of digital marketing disciplines, ensuring that students gain a holistic understanding of the industry’s intricacies and emerging trends.

Modules covered in the course:

• Create and implement a digital marketing strategy
• Optimize websites for search engines
• Manage social media campaigns
• Create and manage PPC campaigns
• Track and measure digital marketing results

Course Name: Digital Marketing Short Course
Type of Course: Online Classes
Duration: N/A
Fees: N/A
Google Reviews Rating: 4.6

Verdict 

General Assembly is a globally recognized institute Their course included practical learning of digital marketing tools and are backed by real life case studies. Their instructors are seasoned industry experts who passionately share their insights and guide students through practical applications, ensuring that the students gain real-world experience through case studies, projects, and simulations.

Contact Details

Phone Number: hello@generalassemb.ly
Address: General Assembly HQ 10 East 21st Street New York, NY 10010
Website: https://generalassemb.ly/education/digital-marketing

6. Skillshare

Skillshare is a globally recognized institute providing online training. It is an online learning community with thousands of classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more. The courses at Skillshare are non accredited, and are only available through a paid subscription

Modules Covered in the course:

• Digital Marketing Basic Course – Welcome Intro
• Digital Marketing & What’s Covered
• Understanding Your Audience
• Create Your Brand Part 1
• Create Your Brand Part 2
• Intro to Website Design
• Creating A Website Part 1
• Creating A Website Part 2
• Website Site Speed
• Intro to Heatmaps & Tracking
• The Best Heatmapping Software
• Google Ads Intro
• Google ads set up
• Setting Up Google Analytics
• Google Analytics and Creating Your First
• Google Smart Campaigns
• Building Manual Google Campaigns
• Ad Group Keywords
• Secrets of Powerful Ad Copy
• Learn About Google Conversions
• Facebook Advertising
• Facebook Lesson 1 – Setting Goals
• Personas & Your Target Audience
• Free Facebook Tools & Tips
• Facebook Pixel & Events
• Custom Audience and Lookalike
• Facebook Ads That Convert
• Top, Middle & Bottom of The Funnel
• Best Customers To Target
• Facebook Re-Marketing
• Facebook Lead Ads
• Mobile Monkey
• FB Ad Hack 1
• FB Ad Hack 2
• FB Ad Hack 3
• FB Ad Hack 4
• FB Ad Hack 5
• FB Ad Hack 6
• Facebook Shops
• Landing Page Optimisation
• Share Your Facebook Marketing Results
• Email Marketing – Part 1
• Email Marketing – Part 2
• Mobile Marketing Intro
• Mobile vs Desktop Stats
• Unlocking The Power of Mobile
• Beacon & Proximity Marketing

Course Name: Digital Marketing 2023
Type of Course: Online
Duration: 10 Hours
Fees: N/A
Google Reviews Rating: 4.7

Verdict 

Skillshare is a renowned and prominent institution that provides thorough digital marketing training. The institute provides various advantages such as flexible modules for professionals, experienced faculty, etc.

Contact Details

Email ID: help@skillshare.com
Website: https://www.skillshare.com/

 

Digital Marketing Career Opportunities in Columbus:

• Digital Marketing Specialist: As a digital marketing specialist or manager, you would develop and execute comprehensive digital marketing strategies across various platforms. This role involves managing online campaigns, optimizing digital channels, analyzing data, and staying updated with industry trends.
• Social Media Manager: As a social media manager, your primary focus would be to develop and implement social media strategies. You would create engaging content, manage social media accounts, interact with followers, monitor social media metrics, and drive brand awareness and engagement.
• Search Engine Optimization (SEO) Specialist: SEO specialists work on improving website visibility in search engine results. They optimize websites for search engines, conduct keyword research, analyze website performance, and implement on-page and off-page SEO techniques to increase organic traffic.
•  PPC specialist: PPC specialist manages and optimizes pay-per-click advertising campaigns. They conduct keyword research, create and monitor ads, analyze campaign performance, and make data-driven decisions to increase conversions and drive traffic.
• Content Marketing Specialist/Manager: Content marketing specialists focus on creating valuable and relevant content to attract and engage a target audience. They develop content strategies, write blog posts, create videos, manage content calendars, and measure content performance.
• Email Marketing Specialist: Email marketing specialists are responsible for creating and implementing email marketing campaigns. They segment audiences, create compelling email content, monitor campaign metrics, and optimize email campaigns to drive conversions and customer engagement.

Conclusion

With this, we come to the end of the blog. These were the best digital marketing courses in Columbus.

Digital marketing is on the fence right now. Everyone is looking for a course or a job in the field. This field trains one for maximum conversions along with knowing the right techniques to have a broader audience. It teaches to be true to the customers and to keep with the immense trust and reputation. The courses are regularly updated with the latest trends and tools to adapt to the changes in the field.

So, what are you waiting for? Invest in these courses and give your business/career a competitive edge.

All the best for your digital marketing journey!! Thank you for reading till the end.

Frequently Asked Questions

Q. What is the cost of digital marketing course in Columbus?

The cost of a digital marketing course in Columbus typically falls within the range of $200 to $7,000, but it can fluctuate based on the institution’s package selections and the course’s duration. For instance, IIDE’s Online Digital Marketing course is priced at $1,500.

Q. What is the qualification for digital marketing?

There are no strict prerequisites for delving into the realm of digital marketing. Anyone interested in enhancing their skills can embark on this journey. However, while certification courses may necessitate a minimum educational background of completing Class 12, postgraduate courses typically mandate a bachelor’s degree as a prerequisite.

Q. Is digital marketing a good career?

In recent years, the field of digital marketing has emerged as an exceptionally profitable profession owing to its surging demand. The strong emphasis on online business operations within this dynamic market, coupled with attractive income potential and the opportunity to express one’s creative abilities, make specializing in this skill-oriented industry a compelling choice.

Q. Can I learn digital marketing in 6 months?

Yes, it is possible to acquire a solid foundation in digital marketing within 6 months through dedicated learning, online courses, and hands-on practice. However, becoming an expert in all its facets may take more time and practical experience. Setting clear learning goals and consistently applying your knowledge is key to success in this dynamic field. Consider pursuing certifications and working on real projects to further enhance your skills. Remember that the digital marketing landscape is continually evolving, so ongoing learning is essential for staying competitive.

Q. What are the 4 major types of digital marketing?

The four major types of digital marketing is Content Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Social Media Marketing (SMM).

Q. What are the 4 basics of marketing?

The 4 basic of marketing includes Product, Price, Promotion and Distribution.

Q. How can I measure the success of my digital marketing campaigns?

Measure success through metrics like website traffic, conversion rates, click-through rates, social media engagement, email open rates, and sales. You can use tools like Google Analytics and social media insights for data.